D.I.Y. Guide to Personal Branding

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D.I.Y. guide to Personal Branding

description

In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This D.I.Y. guide will help you to overcome this challenge.

Transcript of D.I.Y. Guide to Personal Branding

Page 1: D.I.Y. Guide to Personal Branding

D.I.Y. guide to

Personal Branding

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The Wikipedia definition of brand begins with

“Branding includes a name, logo, slogan, and/or design scheme

associated with a product or service”

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The Wikipedia definition of brand begins with

“Branding includes a name, logo, slogan, and/or design scheme

associated with a product or service”

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Name Logo

Slogan Design

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Name Logo

Slogan Design

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Awareness

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Awareness Trust

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Awareness Trust

Perception

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Awareness Trust

Reputation Perception

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on

BRANDS ARE BORN OF

EXPERIENCEAND REFLECT

TRUST

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IT IS A MEASURE OF

REPUTATION

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PERC

EPTI

ON

SIN

TH

E M

IND

OF

A CO

NSU

MER

.

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SEARCH

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COPY

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“A brand is the sum of all feelings, thoughts and recognitions –

positive and negative – that people in the target audience

associate with a company, a product or service.”

- Steve McNamara, AdCracker.Com

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“A brand for a company is like a reputation for a person.

You earn reputation by trying to do hard things well.”

–Jeff Bezos

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Making Coffee

Serving Water

Aerated Cola

Stitching Pants

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The basic offering isn’t the hard stuff

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Unique

IDEASHUGEIMPACT

THATCREATE

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Unique

IDEASHUGEIMPACT

THATCREATE

Unique

IMPACT

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In 1891, Asa Griggs Candler invented the most innovative marketing

technique of the times. He hired traveling salesmen to pass out

coupons for a free Coke. With a goal for people to try the drink, like it,

and buy it later on.

In addition to the coupons, Candler also decided to sell Coca-Cola syrup as

a patent medicine, claiming it would get rid of fatigue and headaches.

In 1898, however, Congress passed a tax on all medicines, so Coca-Cola

wanted to be sold only as a beverage. After a court battle, Coca-Cola was

no longer sold as a drug.Full Story

Did You Know?

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In 1872, Strauss received a letter from Jacob Davis, a customer and tailor

who worked in the mining town of Reno, Nevada. Davis reported that he

had discovered canvas pants could be improved if the pocket seams and

other weak points that tended to tear were strengthened by copper rivets

Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the

stress points on May 20,1873 which can be considered the 'birthday' of

jeans.

Did You Know?

Full Story

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More solid brands mean strong identities both for the products

and for the people using them.

–Jeff Bezos

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Their identity serves as a key differentiator

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G a t k

K d 6 8h

f @ O P w

+ $ , QWTM

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“We choose one over the other on the basis of

our ‘perception’ of its reputation”

–Shivam Dhawan

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Perceptions are verbs:

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“Apple Thinks Different

IBM Solves

Nike Exhorts

Virgin Enlightens

Sony Dreams…” - Jean Marie Dru, Disruption

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Just like PERSONALITIES

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Personal brands allow individuals to

differentiate themselves by consistently articulating

and leveraging their

unique value proposition

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BRANDINGDo It Yourself

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What is your

BRAND?

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What we DO

defines US

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THIS

IS

WHAT

WE DO

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AwarenessWho we are

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TrustOur credentials, experience

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ReputationOur skills, achievements

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PerceptionInterests, personal details

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Our unique

Brand Portfolio

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BrandingToolkit

Reference

CV

Portfolio

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Your Online Profiles

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Your PR channels

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Responses

to our

BRAND

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Review, Referral,

Recommendation

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Tag, Mention, Location

@ #

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Differentiated

Brand Portfolio

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www Website

Linked in Yu

l Blogger

Google g

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DO it good and the CREDITS will follow

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“Do what you want to be famous for

Because you are famous for what you do”- Kristian Anderson

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WHAT you do matters

HOW you do it is important

WHY you do it is critical

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it’s

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Takeaways:

We need not be doing Hard stuff, but we need to be doing the stuff we

do… harder!

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Takeaways:

We need not be doing Hard stuff, but we need to be doing the stuff we

do… harder!

Brands are verbs. YOU are a Brand. People know you by verbs… if

that verb is a noun then you better start doing something about it.

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Takeaways:

We need not be doing Hard stuff, but we need to be doing the stuff we

do… harder!

Brands are verbs. YOU are a Brand. People know you by verbs… if

that verb is a noun then you better start doing something about it.

What you are doing matters >> How you are doing it is important

>> Why you doing it is critical

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Takeaways:

We need not be doing Hard stuff, but we need to be doing the stuff we

do… harder!

Brands are verbs. YOU are a Brand. People know you by verbs… if

that verb is a noun then you better start doing something about it.

What you are doing matters >> How you are doing it is important

>> Why you doing it is critical

Branding is Not about self promotion, it is about self differentiation

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Takeaways:

We need not be doing Hard stuff, but we need to be doing the stuff we

do… harder!

Brands are verbs. YOU are a Brand. People know you by verbs… if

that verb is a noun then you better start doing something about it.

What you are doing matters >> How you are doing it is important

>> Why you doing it is critical

Branding is Not about self promotion, it is about self differentiation

Not about how many people know you but how do they know you

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