Divya Bhaskar Highlights - IRS Q4 '12
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Transcript of Divya Bhaskar Highlights - IRS Q4 '12
![Page 1: Divya Bhaskar Highlights - IRS Q4 '12](https://reader031.fdocuments.in/reader031/viewer/2022020122/555ae750d8b42a4c7d8b4978/html5/thumbnails/1.jpg)
DIVYA BHASKAR
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Gujarat - The Growth Engine of India
Area: 1,96,224 sq. km
Coastline : 1600 Km
Districts: 26
Population: 6.04 cr
Literacy: 78.03%
Capital: Gandhinagar
Source: www.gujaratindia.com Source: census 2011
Map n
ot to
sca
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Abundant
Natural
Resources
Robust
Infrastructure
Strategic Location
1600 Km Coastline
Business
Friendly
Policies
Quality
Manpower
Fastest Growing
Economy
Contributes
7% to India’s GDP
Gujarat - The Growth Engine of India
Source: www.gujaratindia.com Source: census 2011
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348 Towns and an Urban population of 2.6 Crore
State Districts No of Towns Villages
GUJARAT 26 348 18,225
Population Total (In Cr) Urban Pop % Rural Pop %
Higher skew of urban population in Gujarat, when compared to
national urban population %
INDIA 121.0 37.7 31% 83.3 69%
GUJARAT 6.0 2.6 43% 3.5 57%
Source: Census Of India 2011
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Newspaper Readership Snapshot
Market No. of Gujarati Newspaper Readers
Gujarat State 10402
Ahmedabad 2083
Surat 1363
Vadodara 799
Rajkot 551
Bhavnagar 227
Jamnagar 199
1 Crore
Consumers
Read
Gujarati
newspapers
Source: IRS 2012 Q4, AIR figs in 000’s
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Gujarat 4 29
India 46 497
10 Lac + cities (Population)
1 Lac+ cities (Population)
Divya Bhaskar covers all 10 Lac+ cities of Gujarat
( & leads amongst all Gujarati newspapers
with a readership of 20.33 Lac (79 % of these readers only read Divya Bhaskar)
Ahmedabad, Vadodara, Surat, Rajkot)
across these cities
Newspaper Readership Snapshot
Source: IRS 2012 Q4, AIR figs in 000’s Source: Census Of India 2011 Divya Bhaskar Includes Saurashtra Samachar
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Launched in
Ahmedabad
in 2003
6 EditionsAhmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Bhuj
37.2 Lac
Discerning Readers
Divya Bhaskar
Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
AHMEDABAD
BHAVNAGAR
SURATSURATSURAT
VADODARA
SURAT
RAJKOT
SURAT
BHUJ
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DIVYA BHASKARThe URBAN NEWSPAPER FOR A URBAN STATE
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Dominant Leader in Ahmedabad
Divya Bhaskar
The only Gujarati Daily with
10 Lac + readers in a city
124
468
848
1097
29%
More
Readers
Times of India Sandesh Gujarat Samachar Divya Bhaskar
Source: IRS 2012 Q4, AIR figs in 000’s
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Sole Readership - Ahmedabad
294
620
877
0
200
400
600
800
1000
Sandesh Gujarat Samachar Divya Bhaskar
Source: IRS 2012 Q4, AIR figs in 000’s
41%
More
Sole Readers
Sole Readership of Divya Bhaskar
is more than the overall
readership of Gujarat Samachar in
Ahmedabad
SOLE READERS : Not reading any other Gujarati newspaper
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GUJARAT Divya Bhaskar
Top 6 Cities 2169
Urban 2793
Rural 927
State 3720
The Power of Divya Bhaskar
58% of Divya Bhaskar
Readers are from top
6 cities of Gujarat
75% of Divya Bhaskar
Readers are urban
Top 6 cities: Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Jamnagar
Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
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Readership Divya Bhaskar Gujarat Samachar Sandesh
Ahmedabad 1097 848 468
Surat 466 573 412
Vadodara 261 341 275
Rajkot 209 244 158
Jamnagar 47 112 49
Bhavnagar 89 140 21
Top 6 Cities 2169 2258 1383
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Divya Bhaskar Edge
Divya Bhaskar at par with it’s nearest competitor & has a 57% lead from it’s follower
Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
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The Urban Hub Of Gujarat Ahmedabad, Vadordara, Surat & Rajkot (AVSR)
AVSR of Urban Gujarat Accounts for 61% of SEC AB
43% of this TG is in Ahmedabad
SEC A Pop SEC AB Pop
Total 15-24 25+ Total 15-24 25+
Gujarat Urban 100% 100% 100% 100% 100% 100%
AVSR of Urban Guj 72% 77% 72% 61% 64% 61%
Ahmedabad of AVSR 41% 41% 41% 43% 44% 42%
Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
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The Urban Edge- AVSR Dominance
Readership Reader Distribution
Gujarat GujaratDivya Bhaskar Sandesh Divya Bhaskar Sandesh
Samachar Samachar
Gujarat 3,720 4,395 3,201 100% 100% 100%
Urban 2,793 3,279 2,057 75% 75% 64%
AVSR 2,033 2,006 1,313 55% 46% 41%
Ahmedabad 1,097 848 468 29% 19% 15%
Rural 927 1,115 1,144 25% 25% 36%
Divya Bhaskar leads in the AVSR, both in Market readership and reader profile contribution
Source: IRS 2012 Q4 , AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
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Gujarat U+R 2964 80%
Gujarat Urban 2201 79%
Top 4 Cities 1603 79%
Top 6 Cities 1713 79%
Gujarat SEC AB 957 73%
Ahmedabad 877 80%
Sole Readers
Sole Readers
Source: IRS 2012 Q4 , AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar
SOLE READERS : Not reading any other Gujarati newspaper
Divya Bhaskar delivers 30 Lac unique newspaper readers in Gujarat
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• 1.97 CRORE READERS
• 13 STATES
• 66 EDITIONS
• 4 LANGUAGES
India’s Largest Newspaper Group
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Map n
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sca
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S 2
012, Q
4D
B S
tudio
Jammu
Himachal Pradesh
ChandigarhPunjab
Uttarakhand
Haryana
Delhi
Rajasthan
Gujarat Madhya PradeshJharkhand
Chhattisgarh
Maharashtra