THE BASIC IDEA

BENEFITS OF DIVISIBLE CONTENT

HOW TO GET STARTED

Economical

HOW THIS SIMPLE CONTENT CREATION STRATEGY HELPS BRANDS GET MORE BANG FOR THEIR BUCK

Content marketing has exploded in recent years as brands seek new and more authentic ways to reach consumers. However, as brands ramp up content marketing, they often find it challenging to produce enough content for the many publishing platforms and audiences they need to reach—efficiently and at scale. The Divisible Content approach is an effective strategy that allows brands to produce large volumes of content while expending minimal time and resources.

Divisible Content is a strategy for streamlining content creation. You create one core asset that comprehensively covers a topic. This asset serves as your foundation, which you break down into smaller “divisibles,” publishing in a variety of formats across different platforms.

By repurposing core content, you extendthe life of the work that has already been created, saving you time, moneyand brainpower.

EfficientBy focusing on a single theme, all content helps support and deliver a strong central message. A Divisible Content strategy also provides a clear structure and schedule for content creation and distribution, streamlining the process for all departments involved.

EffectiveYou can tailor each “divisible” to a particular audience, helping deliver your message more effectively. Additionally, all content created maintains visual consistency, preserving and promoting your brand identity.

1) Identify a SingleMessaging Focus

Each core asset you create should cover a single topic, with the aim of deliveringa focused message. Lookfor topics that track willhelp achieve your goals.

3) Break-Out andReformat Divisibles

Identify the pieces of your core asset to repurpose in various formats. Find as many opportunities as possible. Many divisibles, such as infographics and blog posts,can be broken down even further into micro-content primed for social sharing.

4) Publish Content

Content can be distributed through both owned and earned channels, thenamplified with paid media.All publishing is strategically coordinated to maximize reach.

2) Create aComprehensivePiece of Content

The Divisible Content strategy hinges on the creation of a core asset that covers atopic thoroughly. The more comprehensive the content, the more opportunity tocreate divisibles. This asset can come in many forms, such as an e-book, interactive infographic, motion graphic or slideshow.

CORE CONTENT

BLOG CONTENT

MICRO-CONTENT

INFOGRAPHIC

BLOG POST

SLIDESHOW

E-BOOK: HOW TO GET

YOUR BUSINESSSTARTED ON SOCIAL MEDIA

E-BOOK

DIVISIBLE CONTENT 101

BUSINESSES NEED SOCIAL MEDIA