Diversity Journal | 2009 Innovations in Diversity Awards

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    1. New York Life Insurance Company

    2. Cardinal Health

    3. Burger King Corporation

    4. PricewaterhouseCoopers LLP

    5. WellPoint, Inc.

    AWARDS OF EXCELLENCEAmerican Airlines AXA Equitable Life Insurance Company

    Ecolab Georgia Power Harrahs ITT Corporation KPMG

    National Grid Northrop Grumman Corporation

    Pitney Bowes Canada

    Sodexo

    THE COMPANIES ABOVE have distinguished themselves by virtue of the

    nnovative approach they have taken to advance diversity in the work-

    place and in the communities they serve. In almost all cases, their efforts

    can be imitated and implemented by others who are still searching for

    he spark to ignite their own programs.

    We like the fact that there is so much, well, diversity, among the

    nitiatives described here. We sincerely hope youll read them carefully,and then try to identify what you can do at your own business, regardless

    of its size.

    We congratulate these companies for their unwavering and

    creative commitment to diversity and inclusion. They are making the

    world a better place to live for all of us.

    6. Verizon

    7. ARAMARK

    8. Cisco

    9. HCA

    10. Shell Oil Company

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    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 25

    Collaboration

    for Naturalization

    Creating an Inclusive Environment:

    GLBT/A Online Training

    In 2008, a unIque rtrhi tblihd by New York

    Life Insurance Company Chi Mrktig uit rltd

    i ffrig vitl i-lgg mtril t th Chi cmm-

    ity.Rcgiig th limitd rrc ffrd t th Chi

    cmmity rgrdig th trliti rc, cmd-

    d by th grwig ccr withi th Chi cmmity

    rgrdig th d t bti ccrt ifrmti th

    rc, th Chi Mrktig uit rchd th World

    Journal t bgi rtrhi t crt fl tl fr thi

    gmt f th lti. Th nw Yrk Lif rtrhi

    with th World Journalrltd i fr, i-lgg trl-

    iti tt rrti d ifrmti bklt d CD.

    addrig th cific d f th Chi cmm-

    ity i ririty f nw Yrk Lif Chi Mrktig uit.

    Th gl f th rtrhi with th World Journal w

    t crt r-fridly, i-lgg rrc tilrd t

    ddr th d, vl d ctm f firt grti

    Chi amric wh wtd t bcm trlid

    citi, d itrdc nw Yrk Lif d it fmily f rd-

    ct t cmmity mmbr tht my t b fmilir with

    th cmy.

    nw Yrk Lif Chi Mrkt uit wrkd clly

    with th World Journal tff t crt dvrtimt d

    dvl ccrt ctt d iml, y-t-fllw digfr th trliti tt rrti d ifrmti bklt

    d CD.I fll 2008, th bklt w mrktd t wtd,

    vi c i th World Journald i World Journald,

    d t nw Yrk Lif l ffic i th Chitw igh-

    brhd f Mhtt, Brkly, d Flhig.

    Th World Journal r 50,000 ci fr th firt rit-

    ig f th ntrliti Hdbk d CD i aril

    2008. Withi mth, ll 50,000 ci wr g.

    D t th high dmd fr th bklt d CD, th World

    Journal dcidd t rit dditil t f 35,000 ci

    i agt 2008. all f th ci wr g i rxi-

    mtly mth.nw Yrk Lif h bfitd frm th icr i th

    l f ttil clit tht hv wlkd it nw Yrk Lif

    l ffic d frm th itiv citi with crtig

    rrc i dirct r t grwig cmmity d.

    athr ddd bfit i tht by ctiig t mt with d

    tlk t cmmity mmbr, th gt t nw Yrk Lif

    l ffic r bl t bild rltihi d gi iight

    it wht rdct th cmmity wt d d. PDJ

    To suppoRT ITs vrll trtgy t crt mr icliv

    wrk virmt, Cardinal Health lchd Crtig

    Icliv evirmtGy, Lbi, Bixl d

    Trgdr d advct (GLBT/a) li triig i

    Jry 2009. Thi li lrig mdl w digd t

    icr mly drtdig f d hl crt icl-

    iv virmt fr th GLBT/a cmmity.

    Crdil Hlth D&I tm wrkd with xrt i th

    cmy Lrig Tchlgi drtmt t crt thi

    ivtiv triig. Thy trtd by htig fc gr

    with th cmy GLBT/a emly Rrc Gr t

    hr itti thy hd rlly fcd i th wrklc

    ithr t Crdil Hlth r lwhr.Th tm th dvl-

    d ri f imltd xml f th itti, lg

    with vrl ibl wy tht triig rticit cld

    rd if cfrtd with imilr itti. T gg

    rticit, th triig w imtd thrgh th f

    vtr. T t th rrit t, th triig bg with

    vidtd mg frm th xctiv r f Crdi

    Hlth GLBT/a emly Rrc Gr.

    Th triig hl mly bild cfidc i dl-

    ig with itti which my b fmilir t thm. It l

    cch mgr d mly th f icliv

    lgg wh dlig with GLBT/a mly, ctmrd hrhldr. emly wh cmlt th cr r

    bttr id t:

    State the business case for diversity and inclusion with

    rct t th GLBT/a cmmity;

    Recognize that sexual orientation and gender identity/

    xri r dimi f divrity;

    Understand the experiences the GLBT/A community

    my fc i th wrklc, wll rrit wy

    t rd.

    Mmbr f Crdil Hlth GLBT/a emly

    Rrc Gr w l fl mr cfidt i xrig

    thmlv. Thi w dmtrtd by th fct tht, fllwigth triig, thy htd r idictd itrt i ht

    ig vrl itrl d xtrl vt tht rmtd

    GLBT/a wr. al, i dditi t Crdil Hlth

    tw xitig GLBT/a emly Rrc Gr (i

    Dbli, ohi d s Dig), fr w rmt it

    hv ithr lchd r md rt t lch lc

    GLBT/a emly Rrc Gr. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

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    PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9 25

    Collaboration

    for Naturalization

    Creating an Inclusive Environment:

    GLBT/A Online Training

    IN 2008, A UNIQUE partnership established by New York

    Life Insurance Companys Chinese Marketing Unit resulted

    in offering vital, in-language material to the Chinese commu-

    nity.Recognizing the limited resources offered to the Chinese

    community regarding the naturalization process, compound-

    ed by the growing concern within the Chinese community

    regarding the need to obtain accurate information on the

    process, the Chinese Marketing Unit approached the World

    Journalto begin a partnership to create useful tools for this

    segment of the population. The New York Life partnership

    with the World Journalresulted in a free, in-language natural-

    ization test preparation and information booklet and CD.

    Addressing the specific needs of the Chinese commu-

    nity is a priority of New York Lifes Chinese Marketing Unit.

    The goal of the partnership with the World Journal was

    to create user-friendly, in-language resources tailored to

    address the needs, values and customs of first generation

    Chinese Americans who wanted to become naturalized

    citizens, and introduce New York Life and its family of prod-

    ucts to community members that may not be familiar with

    the company.

    New York Lifes Chinese Market Unit worked closely with

    the World Journalstaff to create advertisements and develop

    accurate content and a simple, easy-to-follow design for thenaturalization test preparation and information booklet and

    CD.In fall 2008, the booklet was marketed at newsstands, via

    coupons in the World Journaland in World Journalads, and

    at New York Lifes sales offices in the Chinatown neighbor-

    hoods of Manhattan, Brooklyn, and Flushing.

    The World Journalran 50,000 copies for the first print-

    ing of the Naturalization Handbook and CD in April

    2008. Within one month, all 50,000 copies were gone.

    Due to the high demand for the booklet and CD, the World

    Journaldecided to print an additional set of 35,000 copies

    in August 2008. All of these copies were gone in approxi-

    mately one month.New York Life has benefited from the increase in the

    pool of potential clients that have walked into New York Life

    sales offices and from the positive association with creating

    resources in direct response to a growing community need.

    Another added benefit is that by continuing to meet with and

    talk to community members, the agents at New York Life

    sales offices are able to build relationships and gain insight

    into what products the community wants and needs. PDJ

    TO SUPPORT ITS overall strategy to create a more inclusive

    work environment, Cardinal Health launched Creating

    an Inclusive EnvironmentGay, Lesbian, Bisexual and

    Transgender and Advocates (GLBT/A) online training in

    January 2009. This online learning module was designed to

    increase employee understanding of and help create an inclu

    sive environment for the GLBT/A community.

    Cardinal Healths D&I team worked with experts in the

    companys Learning Technologies department to create this

    innovative training. They started by hosting focus groups

    with the companys GLBT/A Employee Resource Groups to

    share situations they had personally faced in the workplace

    either at Cardinal Health or elsewhere.The team then devel

    oped a series of simulated examples of these situations, along

    with several possible ways that training participants could

    respond if confronted with similar situations. To engage

    participants, the training was animated through the use of

    avatars. To set the appropriate tone, the training began with

    a videotaped message from the executive sponsor of Cardinal

    Healths GLBT/A Employee Resource Group.

    The training helps employees build confidence in deal

    ing with situations which may be unfamiliar to them. It also

    coaches managers and employees on the use of inclusive

    language when dealing with GLBT/A employees, customersand shareholders. Employees who complete the course are

    better equipped to:

    State the business case for diversity and inclusion with

    respect to the GLBT/A community;

    Recognize that sexual orientation and gender identity

    expression are dimensions of diversity;

    Understand the experiences the GLBT/A community

    may face in the workplace, as well as appropriate ways

    to respond.

    Members of Cardinal Healths GLBT/A Employee

    Resource Groups now also feel more confident in expressing

    themselves. This was demonstrated by the fact that, followingthe training, they hosted or indicated interest in host

    ing several internal and external events that promoted

    GLBT/A awareness. Also, in addition to Cardinal Healths

    two existing GLBT/A Employee Resource Groups (in

    Dublin, Ohio and San Diego), four new remote sites

    have either launched or made a request to launch loca

    GLBT/A Employee Resource Groups. PDJ

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    ollaboration

    for Naturaliza

    , A UNIQUE partnershi

    1 reating an ILBT/A OnlinPPORT ITS overall strate

    2

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    26 Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9

    School-to-Work

    Program with Big Brothers

    Big Sisters of Greater Miami

    Impact

    Taking Bright Minds Further

    In oCToBeR 2008, Burger King Corp. lchd

    rcdtd thr-yr chl-t-wrk rgrm i

    cjcti with Big Brthr Big sitr f Grtr Mimi.

    Th grdti rt fr Mimi-Dd Cty high chl

    tdt i 49 rct, which i f th r thi

    rgrm w crtd.

    Thrgh th w Kig-id chl-t-wrk rgrm,

    Brgr Kig Cr. ldgd t rvid crr lig m-

    tr t th tdt f Mimi-Dd Cty t hl imrv

    th grdti rt f lcl high chl tdt.oldr high

    chl tdt wh hv b hitriclly mr difficlt t

    mtch wld b rvd.

    Th tdt wr ird -- with Brgr Kig

    Cr. mly i rdr t gi vlbl kill, jb triig

    d xr t th fll rry f ibl BuRGeR KInG

    crr rtiti.oc mth drig th chl yr,

    th tdt mt with thir mtr t Brgr Kig Cr.,

    wrkig id-by-id with thm d giig iight it

    wht th dily wrk virmt d rti wld b lik.

    Th tdt l mt c mth with thir mtr

    tid f th ffic.

    I th firt yr f th rgrm, th fc i grd twrd

    tchig th tdt rry f bic lif kill. Th, i

    yr tw, th tlight i lrig jb-rltd kill byrvidig thm with ctl wrk xric t BuRGeR

    KInG rtrt.Filly, i th third yr f th rgrm,

    th tdt l fr ctiig with thir dcti.Thy

    l will rciv chlrhi t hl dfry cllg x.

    Thrght th rgrm, th tdt r xd t

    th imrtc f dcti, rciv hl with th triti

    frm chl t wrk d crt clr vii fr thir ftr.

    I dditi t crr lig d rtrt-bd wrk

    xric, tdt rticit i f tm-bildig vt

    d wrkh.

    Th rgrm h lrdy rltd i mr th 70 big

    d littl mtch i it firt yr, mkig Brgr KigCr. th lrgt mtr rvidr f y rgiti t Big

    Brthr Big sitr f Grtr Mimi. Brgr Kig Cr.

    mly hv cctd with th cmmity d r-

    vidd mr th 400 hr f mtrig fr tdt, which

    i cilly igifict ic Mimi h th lwt rt f

    vltrim mg ll mjr u.s. citi. PDJ

    I fll 2007, PricewaterhouseCoopers LLP (pwC)

    lchd i dctil cmmity iititiv clld

    Imct, which grw t f iml idtaking bright

    minds further. Th rgrm fr cdmiclly tltd Blck/

    afric-amric high chl jir k t brd

    thir dctil hri d giv thm th ifrmti

    d tl t hl thm chiv dmii it m f th

    rmir cllg d ivriti i th ctry.

    Th Imct rgrm bl pwC t mk migfl

    imct tht chg liv d dr fr yg l

    whil rtig r divrity d icli bjctiv. It

    l rvid rwrdig vltr rtiti t rtr

    d rfil.

    admiitrd thrgh ri f wrkh vr

    15-mth rid, th Imct crriclm w dvld

    with xrti frm iddt dctil cl-

    tt rtid by th firm. pwC vltr mtr Imct

    schlr, ttd th wrkh, d hl chlr vigt

    th cllg lig d licti rc.

    sic lchig th igrl cl f 56 Imct schlr

    i th nw Yrk City d Whigt Mtr r i Jry

    2008, thr hv b immdit rlt, icldig:

    Nearly 90% graduation rate of the inaugural class of

    Imct schlr cmltig th rgrm. One-on-one counseling meetings with 100% of the

    chlr, thir rt/grdi d mtr t rviw

    cdmic rfrmc, tt cr, cllg lit, d

    rvid gidc.

    Increased scope of PwCs local relationships through

    trgtd rmtil trch t rximtly

    155 high chl d cmmity- d fith-bd

    rgiti i nw Yrk, Bt, phildlhi,

    d Whigt, D.C.

    Doubled the number of markets served and Impact

    schlr d mtr t 300+.

    72% of the seniors reporting in thus far have applied to vrg f ight chl ch, with th xcti f

    fw wh lid rly dcii t ly chl.

    Th bjctiv f th mlti-yr cmmitmt i t rll

    t th Imct rgrm i t v mjr mrkt d

    rch 1,000 rmiig high chl jir. I My, pwC

    igrl cl f Imct schlr frm nw Yrk City d

    Whigt, D.C., ccflly grdtd frm th rgrm

    with 100 rct f th grdtig chlr chivig cc-

    tc it divr rg f cmtitiv cllg. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

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    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 27

    Diversity MBA

    Leadership Summit

    Diversity Leadership Institute (DLI)

    Front-Line Supervisors

    To MeeT THeIR ftr bi d, WellPoint, Inc.

    tblihd mlti-yr cmmitmt t trgth thir

    ldrhi bch d r mirrr f thir divr c-

    tmr b by rbildig d trgthig thir ldrhi

    ili.

    Wllpit fcd ffrt t tir divr MBa tl-

    t with 3-7 yr f wrk xric d diffrtitig

    thmlv frm thir cmtitr by rvidig ctm-

    id, high-tch cdidt xric.

    Cdidt r idtifid fr thir Hlth Irc

    prfil prgrm (HIpp), thr-yr ldrhi dvl-

    mt rgrm with viibility t t ldrhi i th

    rgiti; wly-frmd, lit mmr MBa itrhi

    rgrm; r cilid lcmt itc t fll-tim

    rl i th rgiti ligd with cdidt kill t d

    crr xctti.

    a rtrhi w tblihd i 2007 with th Wllpit

    Fdti t cr thr-yr, ptr-lvl -

    r cmmitmt t th Crtim fr Grdt stdi

    Mgmt, rmir citi fr divr MBa tlt

    tht rvid vr 300 tdt fllwhi ch yr.

    Drig Wllpit iitil thr-yr cmmitmt it h

    rd oritti prgrm (op) vt, rticitd

    kr l, htd it Hlth Fir, d rtici-td i thir l crr x. Immditly fllwig

    Th Crtim op ctmid cdidt rltihi

    mgmt rgrm bgi which fc --

    cmmicti with ch cdidt.

    ech yr ic th icti f thi trtgic fc,

    Wllpit ffrt hv ctid t xd by crtig

    w rltihi with gr lik th ai MBa d

    Rchig ot MBa (LGBT); grwig crrt rltihi

    with nsHMBa, nBMBaa, Th Crtim d BDpa; d

    by ctiig t bild thir t cc by ffrig

    chllgig d rwrdig rtiti fr Wllpit hir

    thrgh thi iititiv.As a result of this strategy in 2009, 80% of our HIPP

    rgrm hir r rcilly divr, rly crrit tht mt

    r bt f th bt tlt critri. I tdm with thi ffrt,

    Wllpit h r-rgid it HIpp rgrm t rt th

    rtti f high-rfrmig mrgig ldr by bildig

    t lgr-trm dvlmt th d gig rti-

    ti fr ldrhi rl withi Wllpit tht thi tlt i

    rdy w wh w ldr rl mrg. PDJ

    In 2008, Verizon dvld w Divrity Ldrhi

    Ititt (DLI) xric imd t frt-li ldr, d

    digd cificlly t ddr th i d rti-

    ti thy hv i mgig ctmr-fcig rti.Th

    DLI cit f thr-dy ymim d r- d t-

    ymim lrig, d mly tl t rich th rtici

    t lrig xric d icr rticit/rvir

    cmtcy dvlmt.sm icld:

    Verizon Competency Assessment: prticit thm

    lv git th Vri Cmtcy Mdl tiliig

    th Lmigr LeaDeRsHIp aRCHITeCT.

    Pope & Associates EDGE (Embracing Diversity for Growth& Excellence) Diversity e-Learning Series: Tk rticit

    d rvir byd th bic f divrity ig ml-

    timdi tchlgy t crt idividlid d highly

    itrctiv lrig virmt.

    DLI Pair Discussions: prticit d rvir tili

    DLI tl t trgth thir rltihi d icr ld

    rhi ffctiv.

    Verizon DLI Leadership Case Study: prticit dvl

    l fr lvig rl Vri bi i.

    DLI University: prticit cti thir ldrhi dvl

    mt thrgh wb-bd d fcilittd wrkh.

    Th DLI i ivtiv Tlt Mgmt tl

    It mhi divrity d dvlmt hc th

    rticit/rvir rltihi, th drivig mly

    ggmt, divrity mgmt cmtcy, d ldr-

    hi dvlmt.

    o f Vri Imrtiv i prvid th Bt

    Ctmr srvic. With th icli f xric

    digd cificlly fr frt-li rvir, th DLI i

    id t hv v grtr imct bi cc

    th it h i th t.

    I 2008, 200 high-ttil frt-li rvir d

    their managers attended the DLI and gave it a 91.5% scorefr vrll imct. Additionally, 98.5% agreed the DLI

    icrd thir ldrhi cbility, divrity cmtcy

    d rticit/rvir rltihi. Whil lg-trm

    imct f th DLI fr frt-li rvir i t yt

    kw, rlimiry ly idict tht grdt f th

    DLI r v tim mr likly th th vrg mly t

    b rmtd. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

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    28 Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9

    Diversity Management

    at ARAMARK Germany

    Womens Action

    Network Coaching

    THe imlmtti f r divrity mgmt trtgy i

    bd divrity cmmitmt igd by ll ARAMARK

    mgr d fllwd by ll 6,500 mly wh, thrgh

    thir cti, xrly dclr thir rt fr divrity.

    Goals: Record diversity of our customers employeesbased on

    tility, g, gdr, tc.; Optimize the service range aimed to satisfy these different

    trgt gr; Increase participation rate and number of guests; Improve further development and use of ARAMARKs

    divrity d mly tlt;

    Implementation / Realization:

    Customers Customer survey carried out by ARAMARK; Analysis of results and development of measures in team

    mtig with ll mly; Introduction of new service offerings after feedback; Consolidation of all data on district and regional level to

    dvl bi l bd divrity;

    Employees Company intranet allows employees to share best

    rctic i divrity ivti; Online questionnaire for all employees; Database to share information about skills and expertise; Interviews and personal development planning

    with mly;Dlymt f tltd mly i divr rjct;

    Results:

    Thr w high lvl f cctc d rciti

    by r ctmr d thir mly. Fr xml, r

    clit Michli h my Trkih, bl-cllr wrkr,

    wh did t tyiclly t t th aRaMaRK rtrt.

    W dtrmid tht thr w lck f tyicl Trkih/

    Mlim dih r Hll mt ffrig. W tk cti by

    rviig r xitig rdct d itrdcig w mtht icldd cltrlly dirbl fd. a rlt, thr

    w rximt 15 rct icr i gt rticiti

    d trvr.

    W wr l bl t highlight th divrity f r

    mly by blihig divrity ckbk crtd by r

    rtic (gd 16-25 yr). Thi ckbk hwc th

    rly 100 tiliti f r mly with ctry r-

    trit d thtic rci. PDJ

    In June 2008, th Cisco Wm adviry Gr d

    th exctiv Tlt orgiti lchd ilt rgrm

    fr mmbr f r Wm acti ntwrk (Wan),

    rvidig ittil cchig d mtrig i

    by Cic d crr cch ig Cic

    Tlprc tchlgy.

    Th i llw rticit t t it th

    grtr-Cic kwldg thy d t ccd, with th

    ddd rivcy d itimcy f virtl mtig.

    Cic Tlprc ytm hitictd tchl-

    gi t dlivr high-lity cllbrtiv xric.

    By ig th wr f glbl Ip twrk d ifidcmmicti, Cic Tlprc bl cllbr-

    ti vr bfr. Th vid d di tchlgy llw

    r t cmmict trlly thy wld i r,

    with vry xri, gtr, d c clrly vi-

    ibl cr tw r cr tim . Thi rv t bild

    trt d rrt icklytil lmt i ccfl

    cchig.

    Drig th ilt rgrm tht r frm J 2008 t

    nvmbr 2008, mr th 150 Cic wm rgitrd

    fr 45-mit cchig i. ech i fcd

    f fiv tic: Crr Gidc, artiv, Cflict

    Rlti, Mgmt I, r Rrc Cchig.Twty rfil itrl cch i lcti glblly

    wr vilbl d igd t i bd ggrhy

    d th i t b dicd. Th cch kd rvctiv

    ti d tght th kill cry t hl ch mly-

    thik bt hr i d rch rdctiv lti.

    Cch l dirctd mly t rrc withi Cic t

    frthr id th i rlti.

    Bfr i, ch rticit w crgd t hr

    hr gl, fc dvlmt d, d b rdy t tk

    cti. I rticlr, mly wr kd t b wr f

    dcti, xric, d xr rtiti t frthr

    thir rfil dvlmt.o cmlti f th Wan Cchig ilt, 90 rct

    f rvy rdt idictd itiv tcm d

    93 rct idictd thy wld rcmmd th i

    t thr.

    Thrgh bi trfrmtil rch, th r-

    grm rvidd diffrt wy f grwig r high-ttil

    mly, rtiig t tlt, d dvlig grtr

    cllbrti, whil lvig th i tht r mrgig

    ldr r fcig tdy. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

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    28 PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9

    Diversity Management

    at ARAMARK Germany

    Womens Action

    Network Coaching

    THE implementation of our diversity management strategy is

    based on a diversity commitment signed by all ARAMARK

    managers and followed by all 6,500 employees who, through

    their actions, expressly declare their support for diversity.

    Goals:

    Record diversity of our customers employeesbased onnationality, age, gender, etc.;

    Optimize the service range aimed to satisfy these differenttarget groups;

    Increase participation rate and number of guests; Improve further development and use of ARAMARKs

    diversity and employee talent.

    Implementation / Realization:

    Customers Customer survey carried out by ARAMARK; Analysis of results and development of measures in team

    meetings with all employees; Introduction of new service offerings after feedback; Consolidation of all data on district and regional level to

    develop a business plan based on diversity.

    Employees Company intranet allows employees to share best

    practices in diversity innovation; Online questionnaire for all employees; Database to share information about skills and expertise; Interviews and personal development planning

    with employees;Deployment of talented employees in diverse projects.

    Results:

    There was a high level of acceptance and appreciation

    by our customers and their employees. For example, our

    client Michelin has many Turkish, blue-collar workers,

    who did not typically eat at the ARAMARK restaurant.

    We determined that there was a lack of typical Turkish/

    Muslim dishes or Halal meat offerings.We took action by

    revising our existing products and introducing a new menuthat included culturally desirable food. As a result, there

    was an approximate 15 percent increase in guest participation

    and turnover.

    We were also able to highlight the diversity of our

    employees by publishing a diversity cookbook created by our

    apprentices (aged 16-25 years). This cookbook showcases the

    nearly 100 nationalities of our employees with country por-

    traits and authentic recipes. PDJ

    IN JUNE 2008, the Cisco Womens Advisory Group and

    the Executive Talent Organization launched a pilot program

    for members of our Womens Action Network (WAN),

    providing situational coaching and mentoring sessions

    by Ciscos seasoned career coaches using Ciscos

    TelePresence technology.

    These sessions allow participants to tap into the

    greater-Cisco knowledge they need to succeed, with the

    added privacy and intimacy of a virtual meeting.

    Ciscos TelePresence systems use sophisticated technol-

    ogies to deliver a high-quality collaborative experience.

    By using the power of a global IP network and unifiedcommunications, Ciscos TelePresence enables collabora-

    tion as never before. The video and audio technology allows

    users to communicate as naturally as they would in person,

    with every expression, gesture, and nuance clearly vis-

    ible across town or across time zones. This serves to build

    trust and rapport quicklyessential elements in successful

    coaching.

    During the pilot program that ran from June 2008 to

    November 2008, more than 150 Cisco women registered

    for a 45-minute coaching session. Each session focused on

    one of five topics: Career Guidance, Assertiveness, Conflict

    Resolution, Management Issue, or Resource Coaching.Twenty professional internal coaches in locations globally

    were available and assigned to a session based on geography

    and the issue to be discussed. The coaches asked provocative

    questions and taught the skills necessary to help each employ-

    ee think about her issues and reach a productive solution.

    Coaches also directed employees to resources within Cisco to

    further aid the issue resolution.

    Before a session, each participant was encouraged to share

    her goals, focus on development needs, and be ready to take

    action. In particular, employees were asked to be aware of

    education, experience, and exposure opportunities to further

    their professional development.On completion of the WAN Coaching pilot, 90 percent

    of survey respondents indicated a positive outcome and

    93 percent indicated they would recommend the session

    to others.

    Through a business transformational approach, the pro-

    gram provided a different way of growing our high-potential

    employees, retaining top talent, and developing greater

    collaboration, while solving the issues that our emerging

    leaders are facing today. PDJ

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    Diversity Ma

    at ARAMARK

    plementation of our dive

    7 Womens ActiNetwork CoaE 2008, the Cisco Wo

    8

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    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 29

    The Cultural Inclusion Series Inclusion Starts with I

    ouT oF a TRaDITIon f crig fr ll l, th divr-

    ity jry t HCA Inc. i rc f gig dcti

    d chg.

    T icr tht drtdig, th Crrt ffic

    Cltrl Icli sriWeaving Art, Understanding, and

    Great Performances Togetherw dvld t rvid

    frm fr ivtiv d ggig itrcti tht icld

    dctil, cltrl, d rtitic rtti.

    Th gl i t rvid i triig d lrig

    xric whr:

    Employees are provided an opportunity to participate

    i ifrml divrity dcti xric

    digd t rmt dici f i

    mlticltrl rctiv;

    Employees are able to articulate the value diversity

    d icli brig twrd th chivmt f

    r bi gl d bjctiv;

    Personal development and growth is experienced

    thrgh th ffrig f r divr cmmity

    rtr.

    Lchd i Jry 2007, th rgrm h xri-

    cd trmd grwth, icldig tdig rm ly

    i r crrt ditrim fr mt rgrm. or r-

    grm hv rgd frm rfrmc t lgg cr.

    Wh sih lgg itrcti w ffrd, vr 500

    mly rticitd!

    Th Cltrl Icli sri h l imrvd wrk

    rltihi. emly hv hrd with tht thi ty

    f ctt h hld t fcilitt dilg rd difficlt

    t dic r chllgig tic. Thi hd bc

    th rfrmc d rtiti d th dr t

    rich dicimly lv th rgrm d wt

    t dic thir lrig xric. Th dici,

    ftrd by th Icli sri, driv r bi bjctiv

    d mk th rgrm bth wrthwhil rl xri-

    c wll triig tl. By xig r mly tdici ctrd rd rcil d cltrl diffrc,

    w r l iig thm t hdl itiv i with

    grtr drtdig.

    I thi rgrm w mhi th rich divrity tht r

    ctry (ltimtly r mly d tit) brig t th

    tbl. Y, Icli i r glbt Divrity i wht gt

    thr.

    Th Cltrl Icli sri i clbrti f th

    trgth, hitri, d tri f th l wh mk r

    ctry d r cmy trg. PDJ

    ReCoGnIzInG THaT 2009 wld b criticl tim t k

    rtiti t cclrt mmtm i thir Divrity &

    Icli ffrt, Royal Dutch Shell Glbl D&I prctic

    DI ntwrk d exctiv Ldrhi rd fcd

    ffrt t driv icli glbl cl.

    uig thir D&I H Frm tmlt fr

    dvlig l cr ll bi d fcti glb-

    lly, shll dvld Icli Frmwrk i fr

    r: Leadership & Behaviors; Tools; Communication

    d Measures.

    Withi ch f th r, t f ctiviti d itm

    h b cmild d md vilbl thrgh th Glbl

    D&I Wb it fr imlmtti. Drig 2009, D&I

    rctitir will hv t lct t lt ctivity frm ch

    f th fr r fr imlmtti.

    Leadership & Behaviorsa t f gidli hv b

    itrdcd t idtify d rmt icliv bhvir tht

    c b dtd by mgr d tm drig virtl mt-

    ig wll i th lrgr ctxt f th rgiti.

    Toolsa lctd it f tl fr D&I rctitir

    mgr, d idividl hv b itrdcd. Th

    icld:

    Assessment tools to support leaders and teams in

    lf-digtic. Development tools and other resources to support

    mgr d idividl i dmtrtig

    icliv bhvir.

    Intervention tools that build on the Assessment

    d Dvlmt tl d Ldrhi & Bhvir

    gidli t rt fcilittd dilg.

    Communications chl r big d t ri

    wr i th cmy f th hift frm Divrity t

    Divrity d Icli.

    Measures r imrtt blr i drivig bhvir

    chg, shll cltr i i which wht gt mrd

    gt d.Imlmtti f shll icli rjct glb

    bi with th brdth d dth f th tl d rrc

    hd t b drtk bfr.Thi i trly glbl iml

    mtti d t u.s. xrt.Bt rctic frm rd

    th wrld wr gthrd, fi td, d w rdct wr

    dvld t rt th icli jry. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    9 10

    PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9 29

    The Cultural Inclusion Series Inclusion Starts with I

    OUT OF A TRADITION of caring for all people, the diver-

    sity journey at HCA Inc. is a process of ongoing education

    and change.

    To increase that understanding, the Corporate office

    Cultural Inclusion SeriesWeaving Art, Understanding, and

    Great Performances Togetherwas developed to provide a

    forum for innovative and engaging interactions that include

    educational, cultural, and artistic presentations.

    The goal is to provide a unique training and learning

    experience where:

    Employees are provided an opportunity to participate

    in an informal diversity education experience

    designed to promote discussion of unique

    multicultural perspectives;

    Employees are able to articulate the value diversity

    and inclusion bring towards the achievement of

    our business goals and objectives;

    Personal development and growth is experienced

    through the offerings of our diverse community

    partners.

    Launched in January 2007, the program has experi-

    enced tremendous growth, including standing room only

    in our corporate auditorium for most programs. Our pro-

    grams have ranged from performances to language courses.

    When Spanish language instruction was offered, over 500

    employees participated!

    The Cultural Inclusion Series has also improved work

    relationships. Employees have shared with us that this type

    of content has helped to facilitate dialogue around difficult

    to discuss or challenging topics. This happened because

    the performances and opportunities opened the door to

    rich discussionsemployees leave the programs and want

    to discuss their learning experience. These discussions,

    fostered by the Inclusion Series, drive our business objectives

    and make the program both a worthwhile personal experi-

    ence as well as a training tool. By exposing our employees todiscussions centered around racial and cultural differences,

    we are also equipping them to handle sensitive issues with

    greater understanding.

    In this program we emphasize the rich diversity that our

    country (ultimately our employees and patients) bring to the

    table. Yes, Inclusion is our goalbut Diversity is what gets

    us there.

    The Cultural Inclusion Series is a celebration of the

    strengths, histories, and stories of the people who make our

    country and our company strong. PDJ

    RECOGNIZING THAT 2009 would be a critical time to seek

    opportunities to accelerate momentum in their Diversity &

    Inclusion efforts, Royal Dutch Shells Global D&I Practice

    DI Network and Executive Leadership sponsored a focused

    effort to drive inclusion on a global scale.

    Using their D&I House Frame as a template for

    developing plans across all business and functions glob-

    ally, Shell developed an Inclusion Framework in four

    areas: Leadership & Behaviors; Tools; Communication

    and Measures.

    Within each of these areas, a set of activities and items

    has been compiled and made available through the Globa

    D&I Web site for implementation. During 2009, D&I

    practitioners will have to select at least one activity from each

    of the four areas for implementation.

    Leadership & BehaviorsA set of guidelines have been

    introduced to identify and promote inclusive behaviors that

    can be adopted by managers and teams during virtual meet-

    ings, as well as in the larger context of the organization.

    ToolsA selected suite of tools for D&I practitioners

    managers, and individuals have been introduced. These

    include:

    Assessment tools to support leaders and teams in

    self-diagnostics. Development tools and other resources to support

    managers and individuals in demonstrating

    inclusive behaviors.

    Intervention tools that build on the Assessment

    and Development tools and Leadership & Behaviors

    guidelines to support facilitated dialogue.

    Communications channels are being used to raise

    awareness in the company of the shift from Diversity to

    Diversity and Inclusion.

    Measures are an important enabler in driving behavior

    change, as Shells culture is one in which what gets measured

    gets done.Implementation of Shells inclusion project on a globa

    basis with the breadth and depth of these tools and resources

    had not been undertaken before.This is truly a global imple

    mentation and not a U.S. export.Best practices from around

    the world were gathered, fine tuned, and new products were

    developed to support the inclusion journey. PDJ

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    The Cultural I

    F A TRADITION of cari

    9 Inclusion StCOGNIZING THAT 2009 w

    10

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    30 Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9

    Th wrd ldly rcgi d dm-trt th vl American Airlines lc

    divrity xcllc. It highlight Mr. Grv c-

    tribti t th divrity f thght d crg

    mly t cti th lgcy f divrity ldrhi.

    It l ckwldg th vl f dilyig divrity

    d icli ldrhi withi r cmy d

    th cmmity.

    Bgiig thi yr, th wrd will lly rcgi

    mly() t y lvl, withi y wrkgr, wh

    mbdi th c d imct f Divrity Ldrhi.It will cmmict t ll mly tht th cmy

    vl divrity d icli d wt t hr th

    tht chiv thi rfilly d rlly.

    Cmmicti h g t ll mly thrgh

    r itrl wb rtl, rtrly cmy blicti,

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    d crgig mly t mit thrgh r

    miti/licti frm. W hv lrg mbr f

    miti d th itrt i th wrd h grtd

    thd f hit r itrl Divrity it, tt-mt t hw th wrd h lvtd viibility withi th

    divrity c.

    Th r lctd i rflcti f r frmr

    Chirm f th Brd f Dirctr Divrity Cmmitt,

    Mr. erl G. Grv, wh xhibitd trg cmmitmt

    t ldrhi, cmmitmt t divrity, vii, lgcy

    f wrk, ccic, d r. Thi wrd i vry

    viibl rcgiti rtd t idividl wh h

    chivd tbl d mrbl bi ctribti

    thrgh ivti which lik t divrity d crrtcitihi iititiv.

    Th t mly will b rcgid d th rcii-

    t will rciv grvd crytl wrd mirrrig th

    igrl 2008 wrd giv t Mr. Grv. It will

    b rtd by r pridt & Ceo drig

    clbrtry crmy d th wir will l rciv

    aircrft Ddicti l lcd aa ircrft,

    lg with rcgiti th cmy itrl Wb it

    d rtrly blicti. PDJ

    Eal G. Gave Aa Leaehip

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    Award ofExcellence

    AwArds of ExcELLEncEpresented in alphabetical order

    Ameia Ailie AxA Equitable Lie Iuae cmpay

    Elab Gegia Pe Haah ITT cpati

    KPMG natial Gi nthp Gumma cpati

    Pitey Be caaa se

    30 PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9

    The award loudly recognizes and demon-strates the value American Airlines places

    on diversity excellence. It highlights Mr. Graves con-

    tribution to the diversity of thought and encourages

    employees to continue the legacy of diversity leadership.

    It also acknowledges the value of displaying diversity

    and inclusion leadership within our company and

    the community.

    Beginning this year, the award will annually recognize

    an employee(s) at any level, within any workgroup, who

    embodies the essence and impact of Diversity Leadership.It will communicate to all employees that the company

    values diversity and inclusion and wants to honor those

    that achieve this professionally and personally.

    Communication has gone to all employees through

    our internal web portal, quarterly company publications,

    mass emails and our Leaders Call generating awareness

    and encouraging employees to nominate through a peer

    nomination/application form. We have a large number of

    nominations and the interest in the award has generated

    thousands of hits on our internal Diversity site, a testa-ment to how the award has elevated visibility within the

    diversity space.

    The person selected is a reflection of our former

    Chairman of the Board of Directors Diversity Committee,

    Mr. Earl G. Graves, who exhibited a strong commitment

    to leadership, commitment to diversity, vision, legacy

    of work, conscience, and purpose. This award is a very

    visible recognition presented to an individual who has

    achieved notable and measurable business contributions

    through innovations which link to diversity and corporatecitizenship initiatives.

    The top employees will be recognized and the recipi-

    ent will receive an engraved crystal award mirroring the

    inaugural 2008 award given to Mr. Graves. It will

    be presented by our President & CEO during a

    celebratory ceremony and the winner will also receive

    an Aircraft Dedication plaque placed on an AA aircraft,

    along with recognition on the company internal Web site

    and quarterly publications. PDJ

    Earl G. Graves Award for Leadership

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    Thstr

    Award ofExcellence

    AWARDS OF EXCELLENCEpresented in alphabetical order

    American Airlines AXA Equitable Life Insurance Company

    Ecolab Georgia Power Harrahs Entertainment ITT Corporation

    KPMG LLP National Grid Northrop Grumman Corporation

    Pitney Bowes Canada Sodexo

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    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 31

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    Drig 2008, Ecolabs Chirm f th

    Brd, pridt d Ceo Dg Bktblihd th Cltr & Icli fcti t brig w

    rctiv, iititiv d rgrm frwrd t cclrt

    rgr twrd mr divr, icliv, d rdctiv

    cltr. Rliig thr wld b wid rg f ii

    th rgcy f thi wrk, eclb lctd wrf

    mthd f brigig tgthr ir ldr with c

    t withi th rgiti clld Lrig d Chg

    prtr (LCp).

    shwig trg cmmitmt frm th t, Bkr

    hi xctiv tm t thr dy ffit i icli

    dcti d trtgy i. Thy rviwd dicvr

    dt, icldig fdbck frm mr th 4,000 cit

    th crrt tt f r cltr.

    LCp r eclb cit ch fr thir tr

    rfrmc d willig t tll it lik it i. Th

    r divr i g, rc, gdr, tr, lvl, fcti

    d lcti. Th LCp wr dctd icli ri

    cil d rviwd th dicvry dt, th wr cr

    gd t k htly with th xctiv, hrig r

    tri. Likwi, th xctiv wr cchd hw

    t lit ffctivly, witht big dfiv r ffrixlti r lti. I th d, th LCp vlidt

    th itrviw d rvy rlt, rvidig cdid fdbc

    t xctiv ti.

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    l rctiv. Thrght th dy, LCp rtd ifr

    mlly, wrkd i tm, d hld xctiv drt

    wht mttr mt t driv ggmt.

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    rt f eclb crrt cltr tht r imrtt t kd th thy d t chg t trgth th rgi

    ti d chiv high rtil rfrmc.

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    tw with r lrgt biItittil d F

    & Bvrgd with glbl Fic. althgh c

    i fc diffrt ct f th cltr bd

    cific rgitil d, thy hv cmm t

    cmligmt t th Cltr Vii d Jry

    crtig rgcy rd th d fr chg. PDJ

    Egagig Leae Ilui a diveityQuikly

    Award ofExcellence

    AXA Equitable i lwy lkig fr w

    wy t k thir mly ggd dt hl thm grw.Thr r r f rfil dvl-

    mt tht, rgrdl f jb grd r titl, c b bficil

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    d Icli tmd with th cmy HR Lrig

    d Dvlmt Gr d Divrity Ccil t crt

    Power Hours for Inclusive Engagement and Development.

    Th pwr Hr r w t icr th lvl f

    ggmt d dvlmt f mly cr th

    rgiti, whil l hrig bt rctic with

    mly t ll lvl. pwr Hr wr dvldrd 15 tic icldig: Crr advcmt,

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    etitt, ntwrkig, prtti skill, Rchig

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    archig Yr Jb Lik Ceo.

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    cllbrti cr ll bi r w criticl t it

    cc. a vrity f itgrtd itrl cmmicti

    wr d t driv wr d rticiti i pwr

    Hr. pwr Hr hv rvd bficil with:

    Increased employee satisfaction and engagement;

    Giving managers another avenue to provide employ-

    with dditil dvlmt rtiti;

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    dvlmt ctiviti with immdit imct;

    d

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    thrght th cmy.

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    i 2008. a rlt:

    91% said they took some type of action with their

    xitig dvlmt l,

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    thy wtd t dvl,

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    thir mgr imrvd,

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    53% said it improved their mentoring relationship.

    PDJ

    Pe Hu IluiveEgagemet / develpmet

    Award ofExcellence

    PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9 31

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    During 2008, Ecolabs Chairman of th

    Board, President and CEO Doug Bakeestablished the Culture & Inclusion function to bring new

    perspectives, initiatives and programs forward to accelerat

    progress toward a more diverse, inclusive, and productiv

    culture. Realizing there would be a wide range of opinion

    on the urgency of this work, Ecolab selected a powerfu

    method of bringing together senior leaders with associ

    ates within the organization called Learning and Chang

    Partners (LCPs).

    Showing strong commitment from the top, Baker an

    his executive team spent three days offsite in an inclusio

    education and strategy session. They reviewed discover

    data, including feedback from more than 4,000 associate

    on the current state of our culture.

    LCPs are Ecolab associates chosen for their stron

    performance and willingness to tell it like it is. The

    are diverse in age, race, gender, tenure, level, function

    and location. The LCPs were educated on inclusion prin

    ciples and reviewed the discovery data, then were encour

    aged to speak honestly with the executives, sharing persona

    stories. Likewise, the executives were coached on how

    to listen effectively, without being defensive or offerinexplanations or solutions. In the end, the LCPs validate

    the interview and survey results, providing candid feedbac

    to executive questions.

    Tough issues were discussed from a broad organization

    al perspective. Throughout the day, LCPs presented infor

    mally, worked in teams, and helped executives understan

    what matters most to drive engagement.

    The outcome of the executive session was a cultur

    vision statement and journey document that describes th

    parts of Ecolabs current culture that are important to keepand those they need to change to strengthen the organiza

    tion and achieve high operational performance.

    In total, Ecolab has held four similar sessions, includin

    two with our largest businessesInstitutional and Foo

    & Beverageand one with global Finance. Although eac

    session focuses on different aspects of the culture based o

    specific organizational needs, they have a common out

    comealignment to the Culture Vision and Journey an

    creating urgency around the need for change. PDJ

    Engaging Leaders onInclusion and DiversityQuickly

    Du

    Bo

    Award ofExcellence

    AXA Equitable is always looking for new

    ways to keep their employees engaged andto help them grow.There are areas of professional develop-

    ment that, regardless of job grade or title, can be beneficial

    to individuals at any and every stage of their careers.

    Recognizing this, AXA Equitables Office of Diversity

    and Inclusion teamed with the companys HR Learning

    and Development Group and Diversity Council to create

    Power Hours for Inclusive Engagement and Development.

    The Power Hours purpose was to increase the level of

    engagement and development of employees across the

    organization, while also sharing best practices with

    employees at all levels. Power Hours were developedaround 15 topics including: Career Advancement,

    Building Your Brand, Courageous Conversations, Office

    Etiquette, Networking, Presentation Skills, Reaching

    Your Full Potential and Think Like an Owner:

    Approaching Your Job Like a CEO.

    Management fully supported Power Hours, and the

    collaboration across all business areas was critical to its

    success. A variety of integrated internal communications

    were used to drive awareness and participation in Power

    Hours. Power Hours have proved beneficial with:

    Increased employee satisfaction and engagement;

    Giving managers another avenue to provide employ-

    ees with additional development opportunities;

    Providing a means for employees to engage in

    development activities with an immediate impact;

    and

    Providing networking opportunities for individuals

    throughout the company.

    Nearly 900 employees participated in the Power Hours

    in 2008. As a result:

    91% said they took some type of action with their

    existing development plan,

    79% said they identified a leadership quality that

    they wanted to develop,

    67% said their comfort level for conversations with

    their manager improved,

    66% said they created a development goal, and

    53% said it improved their mentoring relationship.

    PDJ

    Power Hours for InclusiveEngagement / Development

    A

    wa

    Award ofExcellence

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    32 Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9

    Th D&I Icli t Ivti

    Triig k t rticitmid t diffrc r imilriti thy my t

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    th rgiti.

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    Icli t Ivti Triig hv d th

    mid f l withi th rgiti t th t-til fr divrity t b d bi tl. Divrity

    i lgr ly i th ctxt f mthig tht

    mt b d t r l trtmt, bt rthr

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    tify it ctmr b d cti t thik iv-

    tivly d miti dg vr cmtitr.

    Th fdbck th triig frm th 2,300-l

    ky ldr wh hv rticitd fr h b

    97 rct rtig f ithr xcllt r vry gd.

    Th ttimil cmild by fcilittr ftr th

    i mk vry clr th ffct tht th i

    hv rticit. My tt tht it i th bt tri-

    ig thy hv vr xricd d tht thir y r

    trly d t th ttil fr cgitiv divrity t

    itivly iflc bi. PDJ

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    d&I Ilui tIvati Taiig

    Th gl i fr vry mly t fl

    vld, rctd, d rdctiv, dth tcm i rdictd th lity f th rl-

    tihi btw mgr d mly. T chiv

    thi gl, Georgia Power i fcd imrvig

    mgmt kill i ix r: rfrmc fdbck,

    jb lcti, rrtti, rtti, cmmicti,

    d rtliti wr.

    pridt d Ceo Mik Grrtt kd tw xctiv

    fficr t icr trt i th jb lcti rc d

    i mgr mkig hirig dcii. Thy chrtrd

    23-mly Jb slcti Tk Frc (JsTF) t idtify

    i d mk rcmmdti.Th JsTF clly rviwd th cmy wll-dfid

    lcti rc d vtlly rcmmdd 15 -

    cific bt rctic d bhvir t bild trt. Th

    cti, ddrd i mdtry wrkh fr mgr,

    icldd:

    Precise identification of skill sets required for

    th iti.

    Better coordination between the hiring manager

    d cdidt immdit rvir rgrdig

    dvlmtl fdbck.

    Clarity on where race, gender, and ethnic

    rrtti fit it th cmy v-t

    jb lcti rc.

    I dditi, high-lvl rjct mgr w igd

    t imlmt rcmmdti, which rird cllb-

    rtiv rc btw xctiv mgmt, hm

    rrc, divrity rgiti, crrt cmmic-

    ti, d tid cltt.

    sic Jry 2009, th tm h cdctd 42 wrk-

    h d trid 82 rct (862) f mgr ligibl

    fr triig. Fr y brd-bd cltr chg iiti-

    tiv, th ltimt rf f tibility tk my yr

    t chiv. Hwvr, crrt itrl d xtrl rvy

    rlt hw rgr:

    Workplace concerns about job selections

    dclid ticbly.

    85% of employees believe their immediate

    rvir cr bt thm.

    The item, Promotions go to those who best

    drv thm, icrd by 11 it. PDJ

    Builig Tutthugh Bette Jb seleti

    Award ofExcellence

    Award ofExcellence

    32 PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9

    The D&I Inclusion to Innovation

    Training seeks to open up participantsminds to differences or similarities they may not

    have known existed. The D&I Inclusion to Innovation

    Training establishes a sustainable foundation for

    cultural change and elevates the visibility and aware-

    ness of Harrahs D&I program. By engaging leaders,

    from front-line management to front-line employees,

    it is made clear that D&I is an important concept in

    the organization.

    The training clarifies the cognitive diversity that

    exists in our daily environments and helps people to

    think innovatively to resolve these issues. The Hermann

    Brain Dominance Instrument (HBDI) is one example

    of how the training enlightens people about the differ-

    ent inherent thinking styles and how individuals can

    better relate to their coworkers to improve business

    relationships and drive measurable business outcomes.

    The benefits and positive changes from the D&I

    Inclusion to Innovation Training have opened the

    minds of people within the organization to the poten-tial for diversity to be used as a business tool. Diversity

    is no longer seen only in the context of something that

    must be done to ensure equal treatment, but rather as

    a business imperative that Harrahs must embrace to

    satisfy its customer base and continue to think innova-

    tively and maintain an edge over competitors.

    The feedback on the training from the 2,300-plus

    key leaders who have participated so far has been a

    97 percent rating of either excellent or very good.

    The testimonials compiled by facilitators after the

    session make very clear the effect that the sessions

    have on participants. Many state that it is the best train-

    ing they have ever experienced and that their eyes are

    truly opened to the potential for cognitive diversity to

    positively influence business. PDJ

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    D&I Inclusion toInnovation Training

    The goal is for every employee to feel

    valued, respected, and productive, andthe outcome is predicated on the quality of the rela-

    tionship between a manager and employee. To achieve

    this goal, Georgia Power is focused on improving

    management skills in six areas: performance feedback,

    job selection, representation, retention, communication,

    and retaliation awareness.

    President and CEO Mike Garrett asked two executive

    officers to increase trust in the job selection process and

    in managers making hiring decisions. They chartered a

    23-employee Job Selection Task Force (JSTF) to identify

    issues and make recommendations.The JSTF closely reviewed the companys well-defined

    selection process and eventually recommended 15 spe-

    cific best practices and behaviors to build trust. These

    actions, addressed in mandatory workshops for managers,

    included:

    Precise identification of skill sets required for

    the position.

    Better coordination between the hiring manager

    and candidates immediate supervisor regarding

    developmental feedback.

    Clarity on where race, gender, and ethnicrepresentation fit into the companys seven-step

    job selection process.

    In addition, a high-level project manager was assigned

    to implement recommendations, which required a collab-

    orative process between executive management, human

    resources, diversity organization, corporate communica-

    tion, and outside consultants.

    Since January 2009, the team has conducted 42 work-

    shops and trained 82 percent (862) of managers eligible

    for training. For any broad-based culture change initia-

    tive, the ultimate proof of sustainability takes many years

    to achieve. However, current internal and external survey

    results show progress:

    Workplace concerns about job selections

    declined noticeably.

    85% of employees believe their immediate

    supervisor cares about them.

    The item, Promotions go to those who best

    deserve them, increased by 11 points. PDJ

    Building Trustthrough Better Job Selection

    ThAward ofExcellenceTh

    val

    Award ofExcellence

  • 8/7/2019 Diversity Journal | 2009 Innovations in Diversity Awards

    10/12

    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 33

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    ITT Mti Tchlgi, bd i

    Brg, Itly, mk brk d d

    fricti mtril fr th wrld lrgt mfctrr

    f cr, trck d light cmmrcil vhicl. I 2007,

    ITT Mti Tchlgi idtifid th d t xd

    it rdcti cbility t mt th grwig dmd f

    it ctmr, d dcidd t w lt i otrv

    i th Cch Rblic.

    Th HR tm wrkd i cllbrti with th m-

    gmt tm t imlmt rgrm trgtd t chiv

    thr bjctiv:

    Effectiv triti f kill d rc kwldg,

    Timely on-boarding of new hires to meet

    rdcti,

    Retention of talent during and after the start-up.

    Th rgrm citd f fr trtgic cti r:

    1. oritti fr w mly,

    2. Thrticl rti triig,

    3. o-th-Jb triig rgrmBrg, Itly

    4. emly itgrti rgrm, icldig cr-

    cltrl triig d lgg cl fr bth

    Itli d Cch mly.

    I ttl, th Itli lt htd ttl f 70 Cch

    Rblic cllg i triig. Th Cch mly

    t frm t i mth i Itly. Th mly

    triig l icldd 128 hr f thry, d dd-

    ig idividl rl, frm 140 t 500 hr f -

    th-jb itrcti.

    a rlt, Mti Tchlgi w bl t

    it fcility i rly Jry 2009, rvidig r-

    tity fr thi bi gmt t xd d ctrw ctmr whil ftrig rc imrvmt d

    lwrig rtil ct.

    a f tdy, mly hird t th bgiig f th

    rjct r till with th cmy with xcti.

    Thi i xctil rtti rt th mly-

    mt rt i octbr 2007 w th lwt i 9 yr,

    rlt f mr w jb rtiti d tbl

    lbr mrkt. For full story please go to www.itt.com PDJ

    Mti Tehlgieotava Pjet

    Award ofExcellence

    Lchd i rly 2008, KPMGs Fmily

    fr Litrcy rgrm w dvld t hlfight childhd illitrcy. Thi rgrm t w bk

    dirctly it th hd f childr frm lw-icm

    fmili, with th h f mkig lg-ltig diffrc

    i th dctil, crr, d lif rtiti f th

    childr by iig thm with th tl thy d t

    bth lr hw t rd d dvl lv f rdig.

    Wht ditigih KpMG Fmily fr Litrcy frm

    mt thr ivti i tht th rgrm w dvld

    t ly fr KpMG rtr d mly, bt l fr

    thir , igifict thr, d childr, wll

    KpMG itr, lmi, d rtir cr th ctry

    Thi bl th firm t drw th dth f tlt d

    cmmitmt tht xit withi th xtdd KpMG fm-

    ily t crt tir rmy f vltr cmmittd t

    rdictig illitrcy.

    KpMG Fmily fr Litrcy w iltd i v

    u.s. citi d itrdcd by c-fdr s Fly

    d Bth Vihmyr (th f KpMG Chirm

    d Ceo d Dty Chirm, rctivly). T hlr it cc, KpMG tmd with Firt Bk, -

    rfit rgiti tht h dlivrd mr th 65 mil-

    li w bk t ygtr vr th t 17 yr.

    Th rgrm h b trctrd tht vry c

    gt ivlvd, rgrdl f idividl lvl f itrt

    emly d rtr, t d cl, grdrt

    d frid c fd bk with iml click f th

    m thrgh li dti t KpMG Fmily fr

    Litrcy Mrktlc.

    a rlt f ll th ffrt, KpMG h dtd

    mr th $500,000 thrgh Fmily fr Litrcy t dt

    a imrttly, th wh hv bcm ivlvd with

    Fmily fr Litrcy hv grtd mr th 11,000

    vltr hr d ditribtd mr th 350,000 w

    bk i it firt yr. I 2009, dditil 500,000

    bk r chdld fr ditribti, d th rgrm i

    lchig i rly d mr citi. PDJ

    KPMG family Liteay

    Award ofExcellence

    PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9 33

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

    ITT Motion Technologies, based in

    Barge, Italy, makes brake pads and

    friction materials for the worlds largest manufacturers

    of cars, trucks and light commercial vehicles. In 2007,

    ITT Motion Technologies identified the need to expand

    its production capability to meet the growing demand of

    its customers, and decided to open a new plant in Ostrava

    in the Czech Republic.

    The HR team worked in collaboration with the man-

    agement team to implement a program targeted to achieve

    three objectives:

    Effective transition of skills and process knowledge,

    Timely on-boarding of new hires to meet

    production,

    Retention of talent during and after the start-up.

    The program consisted of four strategic action areas:

    1. Orientation for new employees,

    2. Theoretical operations training,

    3. On-the-job training programBarge, Italy

    4. Employee integration program, including cross-

    cultural training and language classes for bothItalian and Czech employees.

    In total, the Italian plants hosted a total of 70 Czech

    Republic colleagues in training. The Czech employees

    spent from one to nine months in Italy. The employees

    training plan included 128 hours of theory, and depend-

    ing on an individuals role, from 140 to 500 hours of on-

    the-job instruction.

    As a result, Motion Technologies was able to open

    its facility in early January 2009, providing an oppor-

    tunity for this business segment to expand and capture

    new customers while fostering process improvement and

    lowering operational costs.

    As of today, employees hired at the beginning of the

    project are still with the company with one exception.

    This is an exceptional retention rate, as the unemploy-

    ment rate in October 2007 was the lowest in 9 years,

    as a result of more new job opportunities and a stable

    labor market. For full story please go to www.itt.com PDJ

    Motion TechnologiesOstrava Project

    IT

    Award ofExcellence

    Launched in early 2008, KPMGs Family

    for Literacy program was developed to helpfight childhood illiteracy. This program puts new books

    directly into the hands of children from low-income

    families, with the hope of making a long-lasting difference

    in the educational, career, and life opportunities of these

    children by equipping them with the tools they need to

    both learn how to read and develop a love of reading.

    What distinguishes KPMGs Family for Literacy from

    most other innovations is that the program was developed

    not only for KPMGs partners and employees, but also fo

    their spouses, significant others, and children, as well as

    KPMGs interns, alumni, and retirees across the country

    This enables the firm to draw on the depth of talent and

    commitment that exists within the extended KPMG fam-

    ily to create an entire army of volunteers committed to

    eradicating illiteracy.

    KPMGs Family for Literacy was piloted in seven

    U.S. cities and introduced by co-founders Susan Flynn

    and Beth Veihmeyer (the spouses of KPMGs Chairman

    and CEO and Deputy Chairman, respectively). To helpensure its success, KPMG teamed with First Book, a non-

    profit organization that has delivered more than 65 mil-

    lion new books to youngsters over the past 17 years.

    The program has been structured so that everyone can

    get involved, regardless of an individuals level of interest

    Employees and partners, aunts and uncles, grandparents

    and friends can fund books with a simple click of the

    mouse through online donations to KPMGs Family for

    Literacy Marketplace.

    As a result of all these efforts, KPMG has donated

    more than $500,000 through Family for Literacy to date

    As importantly, those who have become involved with

    Family for Literacy have generated more than 11,000

    volunteer hours and distributed more than 350,000 new

    books in its first year. In 2009, an additional 500,000

    books are scheduled for distribution, and the program is

    launching in nearly a dozen more cities. PDJ

    KPMGs Family for Literacy

    La

    for

    Award ofExcellence

  • 8/7/2019 Diversity Journal | 2009 Innovations in Diversity Awards

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    34 Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9

    Th gl f National Grid 2008

    Wm emwrd prgrm, xctdby th Wm emwrd Cmmitt, btm f

    th Wm I ntwrk (Win) mly twrk, i t

    rvid th kill d cmtci cry fr wm

    t ntil Grid t rli thir grtt ttil.

    sic it rigi i 2003, th Wm emwrd

    Cmmitt h grw, d i w cmrid f wm

    frm bi r cr th cmy wh vltr

    thir tim d tlt t th rgrm.

    2008 w th mt ccfl yr vr fr th Wm

    emwrd Cmmitt. It itd 48 ntil Grid

    fml mly frm ll lgcy cmi by crtig

    cltrl irit f lrig d mwrmt. Th

    wm frmd bd with ch thr thrgh divr

    twrk f dcti d dvlmt rgrm.

    T dt, 371 wm hv grdtd frm rgrm

    ffrd ic 2004. Th grdt, mltilid by th

    vrg ct f xtrl triig ($5,700) v. th vrg

    ct f We prgrm ($300) hv rltd i vrg

    ct vig t th cmy f $2, 003,400!prgrm mtril r dvld, fcilittd, d

    dmiitrd i-h. at th cmlti f ch We

    prgrm, rticit r rvyd fr vlti fd-

    bck. Cmmitt mmbr rviw rlt d djt -

    i mtril t rflct crrt bi r dvlm-

    tl d f th dic rvd.

    Fr th 2008 prgrm, w i w ddd

    titld Kwldg f th Bi. Thi w cc-

    i fr kr frm shrd srvic, elctric d G

    Bi uit t itrct with rgrm rticit

    rvidig thm vrviw f th bi d glbl

    rtig mdl d bi trtgi.

    Th We Cmmitt h l t tk th rgrm

    th rd with ffrig i Mchtt d utt

    nw Yrk rgi. exctiv r d rtr

    cti t ri th We prgrm d lk frwrd t

    it ctiti i th xdd trritry. PDJ

    wme Empee (wE)Pgam & cmmittee

    Award ofExcellence Th Northrop Grumman Wm

    Cfrc hc th ldrhi t-til f wm by rvidig rtiti fr lrig

    d twrkig cr th cmy. at th cfrc,

    high ttil wmfrm ir ldr t crft

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    cmy, it ldr d thmlv.

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    thght ldrhi frm th cmy Ceo d gt

    cmrhiv brifig th tt f th cmy

    frm th pridt d Coo. pl dici, ld by

    nrthr Grmm wm xctiv, rvid iight

    tic ch rfil dvlmt, th vl fdivrity d icli, d wrk-lif blc. I 2009,

    wll-kw gt kr trd th imrtc f

    thticity, r mtrhi, d twrkig t th 216

    cfrc ttd.

    With ir xctiv ldrhi i ttdc, r-

    ticit r rvidd rtiti t gg i ifrml

    dilg tic ch wrklc dvcmt d

    ky fr cc. Tim i chdld fr ttd t wrk

    id-by-id with r frm thr lcti d r-

    tig it thy c tblih rltihi tht willbcm ky rrc d frm rt trctr.

    a rt f th cfrc, mly r giv

    rtity t giv bck t th lcl cmmity. I 2009,

    mly rrd lch t lcl mii, cllctd

    mr th 30 bg f trh clig lcl bch, d

    rticitd i cic, tchlgy, girig, d

    mth dcti trch wrkh.

    Th nrthr Grmm Wm Cfrc h

    llwd mr th 1,200 mly t rticit i

    rfil dvlmt d twrkig ctivity cifi-

    clly digd fr thm. ech cfrc thm lvrgcrrt mg d llw ttd t tk wy

    clr vii f th cmy d drtdig f wht

    thy c d t imrv cmy rfrmc.

    After the 2009 conference, 94% of attendees surveyed

    grd r trgly grd tht th cfrc hld thm

    chiv lrig d dvlmt gl, d tht th

    cfrc i ffctiv frm fr lrig, twrkig,

    d ldrhi dvlmt. PDJ

    wme ceee

    Award ofExcellence

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarDs

    34 PROFILES IN DIVERSITY JOURNAL J U L Y / A U G U S T 2 0 0 9

    The goal of National Grids 2008

    Women Empowered Program, executedby the Women Empowered Committee, a subteam of

    the Women in Networks (WiN) employee network, is to

    provide the skills and competencies necessary for women

    at National Grid to realize their greatest potential.

    Since its origin in 2003, the Women Empowered

    Committee has grown, and is now comprised of women

    from business areas across the company who volunteer

    their time and talent to the program.

    2008 was the most successful year ever for the Women

    Empowered Committee. It united 48 National Grid

    female employees from all legacy companies by creating a

    cultural spirit of learning and empowerment. These

    women formed bonds with each other through a diverse

    network of education and development programs.

    To date, 371 women have graduated from programs

    offered since 2004. These graduates, multiplied by the

    average cost of external training ($5,700) minus the

    average cost of a WE Program ($300), have resulted in an

    average cost savings to the company of $2,003,400!Program materials are developed, facilitated, and

    administered in-house. At the completion of each

    WE Program, participants are surveyed for evaluation

    feedback. Committee members review results and adjust

    session materials to reflect current business or develop-

    mental needs of the audience served.

    For the 2008 Program, a new session was added

    entitled Knowledge of the Business. This was an occa-

    sion for speakers from Shared Services, Electric and Gas

    Business Units to interact with program participants

    providing them an overview of the business and global

    operating models and business strategies.

    The WE Committee has plans to take the program on

    the road with offerings in Massachusetts and Upstate

    New York regions. Executive sponsors and supporters

    continue to praise the WE Program and look forward to

    its continuation in the expanded territory. PDJ

    Women Empowered (WE)Program & Committee

    ThAward ofExcellence The Northrop Grumman Womens

    Conference enhances the leadership poten-tial of women by providing opportunities for learning

    and networking across the company. At the conference,

    high potential womenfrom senior leaders to craft

    workersjoin together to gather insights about the

    company, its leaders and themselves.

    During the day-and-a-half conference, attendees hear

    thoughts on leadership from the companys CEO and get

    a comprehensive briefing on the state of the company

    from the President and COO. Panel discussions, led by

    Northrop Grumman women executives, provide insight

    on topics such as professional development, the value ofdiversity and inclusion, and work-life balance. In 2009,

    well-known guest speakers stressed the importance of

    authenticity, peer mentorship, and networking to the 216

    conference attendees.

    With senior executive leadership in attendance, par-

    ticipants are provided opportunities to engage in informal

    dialogue on topics such as workplace advancement and

    keys for success. Time is scheduled for attendees to work

    side-by-side with peers from other locations and oper-

    ating units so they can establish relationships that willbecome key resources and form a support structure.

    As part of the conference, employees are given an

    opportunity to give back to the local community. In 2009,

    employees prepared lunch at a local mission, collected

    more than 30 bags of trash cleaning a local beach, and

    participated in a science, technology, engineering, and

    math education outreach workshop.

    The Northrop Grumman Womens Conference has

    allowed more than 1,200 employees to participate in a

    professional development and networking activity specifi-

    cally designed for them. Each conference theme leveragescorporate messages and allows attendees to take away

    a clear vision of the company and an understanding of

    what they can do to improve company performance.

    After the 2009 conference, 94% of attendees surveyed

    agreed or strongly agreed that the conference helped them

    achieve learning and development goals, and that the

    conference is an effective forum for learning, networking,

    and leadership development. PDJ

    Womens Conference

    Th

    Co

    Award ofExcellence

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARDS

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    Profiles in Diversity Journal J u l y / A u g u s t 2 0 0 9 35

    PrOFiLes in Diversity JOUrnAL 2009 InternatIonal InnovatIon In DIversIty awarD

    six yr g, Sodexo offic f Divrit

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    smmit rvidd thm with w kill r icrd thi

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    diveity Buie &Leaehip summit

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    Award ofExcellence

    PROFILES IN DIVERSITY JOURNAL JULY /AUGUST 20 0 9 35

    PROFILES IN DIVERSITY JOURNAL 2009 INTERNATIONAL INNOVATION IN DIVERSITY AWARD

    Six years ago, Sodexos Office of Diversit

    offered a Professional DevelopmenConference for 100 Network Group members and Sodex

    managers. Today, this event has evolved into a two da

    Diversity Business and Leadership Summit, gather

    ing 400 managers and 100 clients from 67 organization

    including other leading diversity companies.

    The Diversity Business and Leadership Summit is

    contributing factor for Sodexos employee and client valu

    proposition. It is an innovative best practice mode

    offering attendees valuable knowledge and insight throug

    keynote addresses from leading diversity experts, bench

    marking discussions, workshops, presentations, and ope

    dialogue with top diversity and inclusion leaders. Th

    Summit also features workshops and learning labs focuse

    on building skills, knowledge, and awareness around di

    ferent dimensions of diversity.

    Executive presence extended beyond Sodexo

    incorporating a panel, moderated by Dr. Rohini Anand

    Sodexos Global Diversity Officer, that focused o

    leadership and accountability for cultural change as weas the future of diversity and inclusion in the workplac

    and the marketplace. CEOs participating on the pan

    included Douglas Conant, Campbell Soup; Tony Armada

    Henry Ford Hospitals; and Sodexos own George Chave

    To round out the panel, Dr. Craig Fiegel, Superintenden

    of Plymouth Canton Community Schools, and Ca

    Dominguez, Corporate Director of Manpower (forme

    Chair of U.S. EEOC), also participated.

    Post Summit survey results indicated that 99% o

    attendees had a valuable experience and 93% of employ

    ees who attended felt more connected to Sodexo after th

    Summit. In addition, 98% of clients and employees felt th

    Summit provided them with a new skill or increased thei

    knowledge base relative to diversity and inclusion. PDJ

    Diversity Business &Leadership Summit

    SixAward ofExcellencePitney Bowes Canadas recent program

    focuses on building leadership capabili-ties and business strategies that position the company for

    long-term sustainable growth, and leverages diversity of

    thought in its true sense.

    Sixty Pitney Bowes Directors and Managers have been

    engaged on 5 different Advisory Boards to create business

    cases and solutions for 5 strategic priorities. Membership

    on each of the 5 boards represents different functions,

    business units, ethnicities, cultural backgrounds, gender,

    generations, and diversity of thought to enable collabo-

    ration. The boards provide members an opportunity to

    grow in critical development areas identified as part of the

    companys Leadership Review Process. Each board has a

    Business Owner, an Executive Coach and a Chairperson,

    who is a high-potential Director.

    A very successful first phase was launched in 2007.

    Based on an evaluation of Phase I, the program was

    redesigned in 2008 to be a six-month action-learning

    assignment that leverages diversity of thought.

    Highlights include: Executive team has approved strategies

    recommended by four of the boards;

    Some recommended solutions currently being

    piloted at client sites and others have resulted in

    significant improvements in customer experience;

    Opportunities for accelerated development

    for diverse leaders that have resulted in Senior

    Leadership Appointments;

    Enhanced strategic thinking and cross-functional

    relationships and synergies.

    This program and some of the solutions are being

    adopted within Pitney Bowes in other countries. We have

    been invited to share this best practice at conferences and

    business schools. This program has taken on a life of its

    own, as it is strongly aligned to our strategic direction and

    focused on developing our leaders. PDJ

    Leveraging Diversity of Thoughtto Create Business Solutions

    Pit

    foc

    Award ofExcellence