Diversity Final
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Transcript of Diversity Final
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Diversifying Your Tech and Online Communications Teams
Allyson Kapin, Rad Campaign & Women Who TechIvan Boothe, Rootwork
Shireen Mitchell, Digital SistasJocelyn Harmon, Care2
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Let’s talk
• What is diversity?• So what and who cares?• How do you make your
organization, team, coalition, etc. more diverse?
• Resources and good reads
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What Does Diversity Mean to You?
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Diversity is not
• Serving communities of color.
• Having one black programmer or senior team member.
• About sacrificing quality. (Offensive Argument Often Used in Fighting Quotas.)
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Diversity is not
• Creating a tech product in a silo.
• Having a communications team comprised mostly of men or women who are intimidated to speak up about naming your product after a tampon.
#ITampon became the number 1 trend on Twitter and out paced Apple’s #Ipad!
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Diversity is
• About process and people.• Good for business. It feeds innovation and
enhances competitiveness.• About leadership, creativity and multiple
perspectives.• Inclusion!
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The U.S. is Changing. How Does your Nonprofit Measure Up?
The US population iscomprised of over 50% women and 40%+ people of color. - US Census Bureau.
“The census calculates that by 2042, Americans who identify themselves as Hispanic, black, Asian, American Indian, Native Hawaiian and Pacific Islander will together outnumber non-Hispanic whites.”– The NYTimes
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Generation Y is the Most Diverse
“Generation Y is proving more diverse (and open) than any preceding generation, with many more young people of color, first- and second- generation immigrants and mixed-race individuals.”- Convergence: How Five Trends Will Shape the Social Sector, La Piana Associates
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Black, Hispanic and Asian Americans Vote! Is your Online Communications Team Connecting
to these Constituents?
“During the 2008 Presidential election, voter turnout increased by about “2 million more black voters, 2 million more Hispanic voters and about 600,000 more Asian voters, while the number of non-Hispanic white voters remained statistically unchanged,” - US Census Bureau.
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Unfortunately, We’re Not a Diverse Sector.
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“92 percent of national nonprofits headquartered in Washington, DC are led by white executive directors.” –Racial Diversity Collaborative & Urban Institute
What is the demographic make up of your tech and online communications
team?
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Does this Look Familiar?A Snapshot of Nonprofit Boards!
• 86% of nonprofit board members are non-Hispanic white.
• 7% black• 4% Hispanic• 4% Asian• Larger budget = more men
Francie Ostrower, Nonprofit Governance in the US: Findings on Performance and Accountability from the First National Representative Study
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So What! Who Cares?3 Reasons Diversity is Good for Nonprofits
1. Raise more money– Women make contributions to twice as many charitable organization as
men do.*– Black women are more likely to give to charity than White women (in
households with incomes of $25,000 or more), and they are more likely to give in excess of $1,000. What’s more, people of color are more likely to give when asked for a donation, but are asked less oftenthan their White counterparts.*
– More diverse boards = more diverse funding streams.
*The She Spot: Why Women are the Market for Changing the World and How to Reach Them – Lisa Witter and Lisa Chen
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So What! Who Cares?3 Reasons Diversity is Good for Nonprofits
2. Enhance your outreach– Diversity on staff can help you reach and connect
with diverse communities.
3. Build better products/programs/services– HP video resulted in public backlash.– Facebook’s lack of measurement of membership
demographics has implications for nonprofit Fan Pages and outreach! Do we know who we are really reaching?
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5 Tips for Making Your Online Communications TeamsMore Diverse
1. Map your network and empower the edges.2. Meet new folks (lots of them!).3. Learn about a community vs. stumbling into a
it and trying to represent people you don’t know.
4. “Open the door.”5. Tap into affinity networks.
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Lets Get Tactical: Key Questions to Answer
• Who is missing from this debate/constituency?
• Where do they “live?”• Do the people on your
staff have relationships with them?
• What tools should we be using to reach diverse audiences?
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Lets Get Tactical: Key Questions to Answer
• Are you questioning your social assumptions?
• Is leadership invested?• What would this
coalition/program/service/application look like if we looked thru a “diversity lens?”
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Resources for you• The She Spot: Why Women are the Market for Changing the World
and How to Reach Them – Lisa Witter and Lisa Chen• Beyond the Echo Chamber: Reshaping Politics Through Progressive
Networked Media – Jessica Clark and Tracy Van Slyke• Hi5: Entertainment based social network comprised of mostly young
(18-34). 75% of Hi5 members are people of color. http://www.hi5.com• Blogging While Brown: Conference on bloggers of color.
http://www.bloggingwhilebrown.com/• Center for Media Justice: Uses strategic communications and media
activism to build a powerful movement for racial justice, economic equity, and human rights. http://centerformediajustice.org/
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More resources for you
• Women Who Tech: Champions women in technology. http://www.womenwhotech.com
• Latism in Social Media: An organization of social media professionals of Hispanic origin. http://latism.org/
• Blogalicious: Conference for women bloggers of color. http://www.blogaliciousweekend.com/
• MiGente.com: Latino-American social network - http://www.migente.com
• Black Planet: Online social networking site for the African American community. http://www.blackplanet.com/
• Black Web 2.0: Destination for African-American’s in technology and new media. http://www.blackweb20.com/