Diversity: Everyone wants it, how do you get it!
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Transcript of Diversity: Everyone wants it, how do you get it!
+
Diversity: Everyone wants it, how do you get it!
Yaziri Orrostieta | November 2014
+Agenda
Why is diversity vital to your organization?
Insights into 3 key segments you need to be reaching right
now!
How to expand diversity into your Board of Directors
+ Why is
diversity vital
to your
organization?
+Raise your hand if you agree!
+Why is diversity important?
A strong, vibrant board of directors is a clear indicator of a healthy organization.
When an nonprofit's board reflects the diversity of the community served, the organization will be better able to build bridges to potential donors or decision makers in the community.
Ability to access resources in the community and to respond to external influences that are changing the environment in which it is working, or those served.
Diversity should be thought of as a basic indicator of a nonprofit’s capacity to sustain itself in the long term.
+What is diversity?
+How do you achieve diversity?
+
Females
onboard
+Insights:
Women commend 80% of US spending
Women have fully embraced technology that can aid them in
their time-pressed lifestyle
Today, just 4% of families with kids under the age of 18 fall into
the working father and stay-at-home mother model
32% of women, compared to just 25% of men, volunteer across
every state, age group, and education level
Women are increasingly taking on leadership roles- leading to
more purchasing and decision making power
While it may sound like a distinction without a difference,
women don’t support causes; they join them!
+How to engage females:
Women prefer to receive and read information about an organization via email.
Add a “newsletter sign-up” form on your website
Include that same sign up form on your social media efforts
Make sure your website is mobile friendly
Make your message simple and direct
Women pass along information and value feedback and recommendation from close family/friends
Go beyond Facebook!
Pinterest – 87% of users are females
Twitter - 57% of users are females
Instagram – 55% of users are females
+How to engage females:
Value their opinions
Make them part of an “exclusive panel”
Conduct focus groups
Launch an online survey
Speak their language: 4C’s
Care: Show women that you care
Connect: Women really value community and connections
Control: Women want to be in control
Cultivated: While it takes longer to engage women as donors or
volunteers, once engaged their commitment is very high
+
Hispanic
Outreach
+Insights:
Less than 7% of total foundation funding is directed towards
efforts targeting Hispanics as volunteers, donors, or board
members
Since 1998, Hispanic volunteerism has grown 14.7% in the
state of Texas
71% of Hispanic Millennials believe in the American Dream
versus 55% non-Hispanic Millennials
Hispanics outpace all ethnic groups in mobile data service
consumption
+How to engage Latinos:
Hispanics are seeking to strengthen their community and
create new opportunities
Engage recognized Hispanic community leaders
Create a sense of community/family
Ask! Hispanics are eager to volunteer, give, and take a
leadership role
Use Event Marketing {Group giving versus individual giving}
+How to engage Latinos:
Use traditional media
Radio is extremely effective in East Texas
Television has the highest viewership between 6:00 pm & 9:00 pm
Embrace technology
Text messages versus email
Apps / mobile websites versus desktop version
Don’t forget to think multi-generation
Transcreation, do not just translation
+
Connecting
with
Millennials
+Insights
+How to engage Millennials
Having ready-to-go “micro-volunteering” opportunities
When choosing volunteer activities, Millennials will often act quickly. As such, they want opportunities to respond immediately to inspiration. Waiting to respond to their inquiries could cost you their involvement as they move on to the next inspiration.
Cultivate your current donor, volunteer, and board list
81% of survey respondents prefer to learn about volunteer opportunities from friends or family members.
Don’t assume they are too young to have skills and perspective
Remember that many Millennials are college grads and/or have been in the workforce for a couple of years and more.
+How to engage Millennials
Make sure you have an online donation strategy
Mobile website
Social Media
Search Engine Marketing
Social Listening
Report financial conditions
Make it available online
Email distribution
Internal collateral
+Framework
for
Achieving
Diversity
+Framework for creating change
• Define “diversity” for your organization
• Assess current situation
• Recruit and attract new board members
• Retain board members
Framework| FIO Partners, LLC
+Define “diversity” for your
organization
Examine and set clear expectations on what a diverse board
would look like:
Example: We server mainly single parents who lack a college
degree. Our goal is to have at least “x” single parents who have
gone back to school.
Example: 38% of our clients reside in households within zip code
14838; we need to recruit at least “x%” individuals who work/live in
that area.
Align expectations to your mission statement and purpose
+Assess current situation
What is the current composition of your board?
differences in background
viewpoint/perspective
professional experience
education, skills and, other individual qualities and attributes that
contribute to the Board’s effectiveness and quality of work
+Recruit and attract new board
members
Evaluate your recruitment plan
Identify new recruitment efforts to undertake:
Are you using social media {beyond Facebook} to seek new board members?
Post your "Great Board Member Wanted" ad on free websites that match people seeking boards to join, such as:
Boardnetusa.org – “Connecting nonprofit boards with new leaders.”
Volunteermatch.org – “Connecting good people & good causes together.”
Bridgestar.org – “Collaborating to accelerate social impact.”
Board Member Swap
+Retain board members
Be conscious of Board Member burnout
Augment Board committees with additional volunteers
Assess the health of your Board periodically and address
concerns
Engage Board Members by sharing organization success
stories
+
QUESTIONS?