Diversification of Tata's Into Retail
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Transcript of Diversification of Tata's Into Retail
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Presented By :-
Shilpi Baranwal (2009 mb 18)
Vertika Rai (2009 mb 21)
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Table Of Contents
Retailing Current Scenario
Major Players
Introduction: Trent
Genesis
Retail Format
Westside
Star Bazaar
Landmark Fashion Yatra
Analysis
Conclusion
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What is retailing?
Retailing is the set of activities that marketsproducts or services to final consumers for theirown personal or household use.
Retailer is a Person or Agent or Agency orCompany or Organization who is instrumental inreaching the Goods or Merchandise or Services tothe End User or Ultimate Consumer.
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Indian Retail Scenario Most attractive and fast growing sector. Unorganized market: Rs. 583,000 crores
Organized market: Rs.5, 000 crores
5X growth in organized retailing between 2000-2005
Over 4,000 new modern Outlets in the last 3 years Over 5,000,000 sq. ft. of mall space under
development.
Growth in organized retailing on par with expectationsand projections of the last 5 Years: on course to touch
Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06
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Major Players In TheSector Food world Shoppers' Stop
Vivek's
Subhiksha Westside
Planet M
Nilgris
Music World
Adani- Rajiv's
Pyramid
Crossword
Nirma-Radhey Globus
Life spring
Lifestyle
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Trent : Introduction
632 cr , retail foray established in 1998.
4 formats.
Westsides- 36 lifestyle dept, 17 cities.
Start bazaar- hypermarket (3).
Landmark books and music(10).
Fashion Yatra- 1 store.
Target Mass to Middle class.
Run by Noel Tata.
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Trent : Genesis
Brain child of Simone Tata.
Foundation laid in 1996 with sales of 50% stake of
LAKME to HLL.
Acquisition of Littlewoods, a London based retail
chain in 1998 which was renamed as Westside.
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Trent : Retail Format
Multi Format Retailer.
Operates in Department Store, Hypermarket and
Specialty Store. Based on long-term sustainability and
uncompromising quality.
Methodical and discerning approach.
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Trent : Westside Story
Flagship brand of Trent . Private label fashion and apparel brand
Targeted youth in metros.
36 stores in 20 cities.
Focused on enhanced shopping experience.
Excelled into Small format to reach
Tier 2 and Tier 3 cities.
Special privileges offer and cause- related
marketing.
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Trent : Westside Story
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Trent : Star Bazaar Way
Established in 2004. Hypermarket retailing format.
Cash upon the One stop shopping concept. High dependence on local suppliers.
Backward integration with UK based TESCO to
achieve economies of scale.
Further plan of investing Rs.2000 crores for setting 50
such hypermarkets.
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Trent : LandmarkEvent Established in August 2005.
Acquisition of 76% stake in Chennai based India
largest book store Landmark.
Book and music store chain.
USP is wide assortment with large range of stock.
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Trent : LandmarkEvent 23 stores operational. Majorly located at airport and hotel stores.
Achieved growth rate of 9% (Rs.196 cr from Rs.179 cr)
Further planning of opening 4 big-box store in current year
at metro locations.
Planned to introduce Gaming Zone in few selected stores.
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Trent : Fashion Yatra
Specialty apparel store in value chain segment.
Currently 1 store is operational at Kalyan, Mumbai.
Aim at providing value for money.
Upward stretching by means of tie-ups with known
apparel brands of world.
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Analysis
Silent but strong entry into the industry. Registered turnover of Rs.74 cr for the past year and profit of
Rs.547 cr for FY08-09.
Competition from existing dominant players like Future Group,
Reliance, Pantaloons etc.
Strategic expansion of its retail portfolio.
Focus on customer centricity and building on scale able model.
Capitalizing upon growing mall culture.
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Contd
Related product assortment.
Two way line stretching Downwards stretching
and Upwards stretching.
Aiming at wider mass and creating value
positioning.
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To Sum Up
High competitive potential.
Immense financial backup and unmatched
guidance.
Opportunities to explore new channels and new
formats.
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References
http://www.indianmba.com http://www.franciseindia.com
http://www.tata.com
http://www.mywestside.com
http://www.indianmba.com/http://www.franciseindia.com/http://www.tata.com/http://www.mywestside.com/http://www.mywestside.com/http://www.tata.com/http://www.franciseindia.com/http://www.indianmba.com/ -
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