Guess that audience demographic…..

• Artist:

• Genre:

Learning Objectives

• To explore how music artist/bands can reach more diverse audiences than just ‘the target

primary’ audience.

• To understand the term, ‘niche audience’.

Established Musical Genres

What age range is ‘youth’?

What is a niche audience?

• The separation of the media audiences into segments, each of which have different tastes and concerns. The

opposite to mainstream.

• Provide examples of niche media products for each of these:

• A) Music• B) TV

• C) Magazines

The brief specifies.....

• How can you reach a bigger, more diverse audience?

• Do not assume a stereotypical white, heterosexual, middle class audience – how does your artist appeal to a

more diverse audience? (the secondary audience).

• All young people have different views/attitudes. Psychographics will be an important area of your

research.

• Diversity: sexuality, ethnicity, class, feminism.

How do NDUBZ reach a bigger more diverse audience?

How does Lady Gaga reach a bigger more diverse audience?

Task

• On a PowerPoint choose a music artist/band….

1) Write a demographic profile for the artists primary audience.2) (Extension – write a demographic profile for the secondary audience)

3) Who are the psychographics (use the hand-outs to help + notes to decide)?

DUE: Wednesday 28th September

This will go towards your research mark.

Extra: How does your artist attract a more diverse secondary audience?