Ditch The Top 10 Lists + Start Building Your Brand
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Transcript of Ditch The Top 10 Lists + Start Building Your Brand
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Ditch The Top 10 Lists + Start Building Your Brand
Bethany WaggonerSocial Media Manager, Riley Weiss
Portland State UniversityAmerican Marketing Association11.10.10
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Disclaimers≠No Top 10 lists (obviously!)≠No advice on scamming your way to the top
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What is a Brand?
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A brand is not…
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A logo
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A color scheme
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An advertisement
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So what is a brand?
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A brand is your promise
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It’s the expectations people have of you.
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Every single decision you make impacts it
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Your brand is
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Who You Are
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What You Do
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And The Impact You Make
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Who You Are
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These don’t count≠Gender≠Ethnicity≠Nationality≠Hair color≠Sexual Preference
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A Brand Starts With Values
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What Do You Value Most?
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What Are You About?
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Integrity
Sustainability
Social Justice
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Activity!
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ValuesTenacityHonestyWonderExplorationLoyaltyEquityInnovationAdaptabilityAccuracyResolveJusticeServiceMindfulnessAccountabilityTimelinessCommitment
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Show + Tell
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These core values should be a filter for every decision made + action taken.
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If it doesn’t pass, you’re probably not being true to yourself + could be damaging your brand
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For instance…
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Rebuttle
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What You Do
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Mulligans—Not advisable
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Scoring Your Dream Job
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What’s Your Impact?
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Parting Advice
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It’s not just who you know, but what they think of you.
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You have 2 seconds
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First Impressions v. Last Impressions
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Ditch The Top 10 Lists
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Evolve
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Questions?