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District Assembly 2021

Rotary District 9510

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ROTARY BRAND - MY ROTARY -CLUBRUNNER

Robin LeGallez

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TOPICS FOR DISCUSSION

Create a My Rotary Account

Rotary Branding

My Rotary or ClubRunner

Online Training Modules

Contacts at Parramatta

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CREATE A MY ROTARY ACCOUNT

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ROTARY BRANDING

ROTARY BRANDINGGuidelines

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ROTARY PUBLIC IMAGE

ROTARY PUBLIC IMAGE

•Awareness of Rotary is high, but -

•Public understanding is low

about who we are, what we do and

the value we bring to communities

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ROTARY PUBLIC IMAGE

•We need to speak, write, and design in one voice

•Our communications need to sound and read and look like Rotary

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•The brand must reflect

the identity and the vision

as well as the values

ROTARY AS A BRAND

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ROTARY PUBLIC IMAGE

•Rotary’s brand

is much bigger

than its Wheel

ROTARY AS A BRAND

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ROTARY PUBLIC IMAGE

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

The original emblem

was a wagon wheel

with dust,

to symbolize work

and action

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

Gear teeth were added

to ensure work

would be done

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

The key-way

in the centre of the hub

has great significance

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

To engage the gear

with the shaft

and make it work

and not be an idler

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

The Rotary Wheel has changed over time

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ROTARY PUBLIC IMAGE

In 2013 an important change was made -

- existing Rotary logos became redundant

ROTARY BRANDING HISTORY

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ROTARY PUBLIC IMAGE

These Rotary Wheels

should not be used now

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ROTARY PUBLIC IMAGE

The Rotary Wheel must never be disfigured

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ROTARY PUBLIC IMAGE

So what is the correct Rotary branding?

THIS IS THE ROTARY MARK OF EXCELLENCE

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ROTARY PUBLIC IMAGE

But it must never

be used alone

ROTARY MARK OF EXCELLENCE

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ROTARY PUBLIC IMAGE

The Rotary Wheel by

itself can only be

used in conjunction

with the Masterbrand

THIS IS THE ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

THIS IS THE ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

The word Rotary with the Wheel on the right

ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

These are acceptable Alternative Colours

THE ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

Note - the word ‘Rotary’ is a wordmark

not a font so must appear with the Wheel

•The official logos -

•Cannot be altered in any way

ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

•The colours,

the font type,

the positioning

and size are set

ROTARY MASTERBRAND

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ROTARY PUBLIC IMAGE

However, this logo by itself

should only be used

in relation to

Rotary International

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ROTARY PUBLIC IMAGE

Districts and Clubs

can use this Wheel

but only in conjunction with

their own small sized logo

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ROTARY PUBLIC IMAGE

But this size relationship

must be maintained

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ROTARY PUBLIC IMAGE

The Mark of

Excellence

and the

Masterbrand

together

•Logos for Rotary Fellowships, Partners,

Rotarian Action Groups, and Programs

•The Rotary Masterbrand signature can be combined with the logo of a ‘Partner’ organization

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ROTARY PUBLIC IMAGE

•Examples of logos for Rotary Partnerships

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ROTARY PUBLIC IMAGE

•Note that the Partner’s logo

does not dominate the Rotary logo

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ROTARY PUBLIC IMAGE

This Wheel can

be used alone

for small items

such as pins

THE ROTARY MASTERBRAND SIGNATURE

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ROTARY PUBLIC IMAGE

•Logos for a Rotary Club

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ROTARY PUBLIC IMAGE

•A unique Club logo can be

made by using the template on the MyRotary

website

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ROTARY PUBLIC IMAGE

2 OFFICIAL ROTARY CLUB LOGO OPTIONS

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ROTARY PUBLIC IMAGE

1. The normal version of the Club logo with

Rotary International

wording on the wheel

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ROTARY PUBLIC IMAGE

2. The simplified version of the Club logo –

with no wording on the wheel

suitable for small logos

•When using the official logos -

•The space surrounding the Masterbrand

needs to be at least the same distance

as the height of the ‘R’ in Rotary

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ROTARY PUBLIC IMAGE

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ROTARY PUBLIC IMAGE

R

R

RR

The required space surrounding the MASTERBRAND

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ROTARY PUBLIC IMAGEThe required space surrounding the MASTERBRAND

ROTARY PUBLIC IMAGE

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We need to promote the Club Logo

ROTARY BRANDING

Must comply with Rotary International guidelines

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ROTARY PUBLIC IMAGE

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Rotary Branding – A checklist for Clubs

• Correspondence - Letterheads & Emails

• Club Website and Facebook pages

• Club Bulletin & Promotional Material

• Presentations – Powerpoints and Videos

• Meetings & Changeovers - Venue signs, Meal Menus

• Town Entry Signs & Newspaper Advertising

• Club Shop – Signs, Promotional Material, Advertising

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Detailed information is available on the MyRotary website

ROTARY BRANDING

https://my.rotary.org/en

QUESTIONS

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ROTARY BRANDINGProduced by the District 9510 Communication Committee

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MY ROTARY OR CLUBRUNNER?

MY ROTARY OR CLUBRUNNER?

Simple answer is BOTH!

• My Rotary provides reporting access to RI and is the ultimate membership list,training portal and provides access to the Brand Centre.

• ClubRunner is your destination for membership administration, District Reportsand provides access to our District Website

• ONLY USE CLUBRUNNER FOR MEMBERSHIP MANAGEMENT

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ONLINE TRAINING PORTAL

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LEARNING CENTRE

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LEARN BY ROLE – CLUB ROLES

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LEARN BY TOPIC - MEMBERSHIP

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ABOUT ROTARY – ACTION PLAN

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Reporting – My Rotary

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Enter Goals Rotary Citation

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QUESTIONS

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CONTACTS AT PARRAMATTA

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THE ROTARY FOUNDATION

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CLUB & DISTRICT SUPPORT

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MEMBERSHIP – COMMS - PR

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FINANCE & ADMINISTRATION

QUESTIONS

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