District 5170 Membership

Opportunities

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First object of Rotary

The development of acquaintance as an opportunity for service

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First object of Rotary

Making friends while doing good

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Three ways to grow membership

Retain current members

Add members to current clubs

Add new clubs4

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City2010 Pop Rotary Club

2014 Members

Residents/member

San Juan Bautista 1,862 San Juan Bautista 25 74

Freedom 3,070 Freedom 40 77

Los Gatos+Monte Sereno 32,754

Los Gatos, inc. Los Gatos Morning 177 185

Felton 4,057San Lorenzo Valley (Felton) 21 193

Los Altos+LA Hills 36,968 Los altos, inc. Sunset 185 200

Saratoga 29,926 Saratoga 131 228

Scott's Valley 11,580 Scott's Valley 44 263

Santa Cruz 59,946Santa Cruz, inc. Sunrise 226 265

Palo Alto 64,403 Palo Alto, inc. Univ 231 279

Cupertino 58,302 Cupertino 201 290

Penetration analysis

What if District Penetration equaled?

600 residents per member?

500 residents per member?

400 residents per member?

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What if District Penetration equaled?

600 residents per member?Membership=5400

500 residents per member?Membership=6450

400 residents per member?Membership=8000

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Are you looking at your entire market?

68%

16%

8%

8%

Cupertino Population example

Asian, etc.

Female

Young

Target audience

Not a recipe for growth

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Six Magic Membership Words

Have you ever thought about Rotary?

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