DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS.

776 Spots Overall

776 Spots Overall

6 National Channels-

Multiple Genres

6 National Channels-

Multiple Genres

4 South Channels

across 4 states

4 South Channels

across 4 states

3 Regionals – In Mah, WB &

Punj

3 Regionals – In Mah, WB &

Punj

2 Mass Channels – Star Plus & Sony

2 Movie Channels

Zee Cinema SetMax

1 News Channel - AajTak

1 Entertainment Channel - Sahara

PLUS...

418 Spots (53%) on National Channels

Promotions

Promotions

Star Plus

•Spots on the top Prime Time programs –Kyunki Saans….,Millee, K Street Pali Hill

SonyTop programs like Jassi Jaisi, Kkusum, CID Special Bureau,Ye Meri Life Hai, Rihaee, Kaisa Yeh Pyar Hai, Shri Krishna

UdayaSpots on leading daily soaps – Maangalya, Kanyadaan, Kuhoo Kuhoo, Kadambari

GeminiCovering all Prime Time : Chakravakkam, Kkavalari Kodoolu,Gangothry, Karthika Deepam, Lashmi, TGF

Sun TVSpots on leading programmes like Kolangal, Selvi, Anandham, Sun SethigalCredit Lines on TFF

South Focus……..

Surya TVPresence on Prime TimeKaayamkullum, Kkavyanjali,Minneketu,Indumukhi Chandramukhi…

Regional Presence in Maharashtra, & Punjab

Promotions

ETV Marathi

25 spots in the 1st week with presence on top programs like Char Divas Sasuche, Kumari Gangubai,Crime Dairy, TRP…

ETC Punjabi

Associate sponsorship 4 Musical Programs

128 spots every week

Promotions

ETV Bangla

15 spots in the 1st week with presence on top programs like Tithir Atithi, Rooj Gere Geene,

Aastha

Regional Presence in West Bengal

Promotions

Promotions

Promotions

Distribution channels

Company Dealers Customer

• Type I

Company Distributor

Dealers Customer

• Type II

Distribution channels

Company Distributor Dealers

Customer

• Type III

Dealers

C&F Agent Distributo

rCustomer

• Type IV

Dealers

DealersCompany

•Increasing Production Cost.

•Increasing Transportation Cost.

•The Last Mile in Distribution - Customer Service.

MAJOR CHALLENGES

MANUFACTURING UNIT

STATE PDI

PRE Delivery Inspection

DISTRIBUTOR

Warehouse

DealersCustomer

18% - 20 %

Branch

Distributor

5% - 7 %

30 %

DAMAGE DURING TRANSPORT 30 %

PAIN AREA – RECOMMENDATIONS

SUGGESTIONS

• Look at other methods of transport which are cost effective and cause less damage.

• Intelligent loading and unloading.

• Minimising the Distribution Distance (Manufacturing – Customer)

• Educating staff.

• New channels for sales – Web, Telesales.

CALL CENTER SERVICE CNTR

CUST / DEA

CALLS UP THE 180022222 TO BOOK

COMPLAINT, DEMO OR TO FIND THE STATUS

OF THE CALL

BOOK THE CALL IN BAAN & S/C CAN VIEW IT ONLINE

TECH VSTS AS PER TIME APPT & AS PER THE AREA

LOCATION

AFTER ATTENDING COMPL, TECH WILL

SUBMIT THEIR REPORT & FEEDBACK WILL BE UPDATED BY S/C IN

SYSTEM

Complaint Resolution