Distribution Channel at Coca-Cola
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Transcript of Distribution Channel at Coca-Cola
Channel of Distribution of Coca Cola
Presented By : Sounak Chakraborty Abhishek Sahu
Channels of Distribution
• “Systems” of interdependent organizations that direct the flow
of product (title/possession) from producers to buyers.
Producers Intermediaries CustomerProducers Intermediaries Customer
Evolution of Channels of Distribution :
Producer Producer Producer Producer
Consumers Consumers Consumers Consumers
Retailers Retailers Retailers
Wholesalers Wholesalers
Agents orBrokers
WholesalerWholesalerChannelChannel
RetailerRetailerChannelChannel
DirectDirectChannelChannel
Agent/BrokerAgent/BrokerChannelChannel
Producer
Consumers
Retailers
Wholesalers
Agents orBrokers
Agent/BrokerAgent/BrokerChannelChannel
Conventional Marketing Channel
Vertical MarketingSystem (VMS)
What’s the value added from each
Intermediary?
Can we retain the value without
intermediary?
Now what does Coca-Cola Follow…..
70.4%
21.5%
100%
Coca-Cola’s strong Distribution Channel :
• Venezuela was the only country in which Pepsi was bigger than Coca Cola
• In 1996 Cisneros Group switched from bottling Pepsi to Coke
• In the last quarter of 1996 Pepsi had only 15.5% market share
Super-markets, Kiosks
Airlines
Clubs, Bars
Restaur-ants, Hotels
Vending machines
Bot
tler
Consumers
Retailers
The Distribution Channel at Coca-Cola
Bidadi Plant
Hebbal Depot
Delivery Trucks
Distribution Channel at the Bidadi Plant in Bangalore
Targeted Customers In & around Bangalore City
Distribution Strategy adopted by Coke
Distribution Pull Strategy
Distribution Push Strategy
The Journey of an Empty Coca-Cola Bottle
Bidadi Manufacturing
Plant
Packed & Resent to the stores
Recycle of a PET Bottle of Coca-Cola and the various
uses of it.