Distilling Social Media: Leveraging The Good In Twitter to Promote Faculty and Student Interactions
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Transcript of Distilling Social Media: Leveraging The Good In Twitter to Promote Faculty and Student Interactions
DISTILLING SOCIAL MEDIA: LEVERAGING THE GOOD IN TWITTER
TO PROMOTE FACULTY AND STUDENT INTERACTIONS
!Dr. Rebecca Hong
Director of University Assessment/Assistant Professor [email protected]
Biola Digital Conference 2014
ROADMAP
• Impact of social media
• Social media power users
• Leveraging Social Media for Faculty
• Study Findings
WHAT DO WE KNOW ABOUT KIDS AND SOCIAL
MEDIA TODAY?
it’s complicated
WHY DO TEENS SEEM SO STRANGE ONLINE?
• Intended audience matters
• Context collapse
• Unaccounted invisible audience
• Self-presentation and impression management
WHY DO YOUTH SHARE SO PUBLICLY?
• Public by default, private through effort
• Filtering is up to the audience
• Controlling access to meaning rather than privacy
WHAT MAKES TEENS OBSESSED WITH SOCIAL MEDIA?
http://thetechieguy.com/2013/08/29/adults-vs-teens-on-social-networks-adults-are-from-pinterest-and-kids-are-from-facebook/
USED INTERNET FOR RESEARCH OR HOMEWORK
0
22.5
45
67.5
90
Frequently Occasionally Not at all
82.1%
17.1% .8%
USAGE OF ONLINE INSTRUCTIONAL WEBSITE
31%
39%
30%FrequentlyNot at all
Occasionally
TIME SPENT ON ONLINE SOCIAL NETWORKS (FACEBOOK, TWITTER, ETC) VERSUS
STUDYING & HOMEWORK
None
< 1 hr
1-2 hrs
3-5 hrs
6-10 hrs
11-15 hrs
16-20 hrs
> 20 hrs
0 10 20 30 404.6
6.410.6
22.330.4
177.8
0.8
23
616
3026
1117
SN HW
SOCIAL MEDIA IN THE CLASSROOM
JOSE BOWENDon’t be an alien
WHY FRESHMEN?
• 94% of first year college students use social network websites (Higher Education Research Institute)
• Pew Internet reports U.S. Twitter users as younger, with greater popularity among minorities and urban dwellers (Smith & Rainie, 2010; Smith, 2011)
www.thecampuscompanion.com
WHY FRESHMEN?
THEORETICAL FRAMEWORK
SOCIAL LEARNING THEORY (BANDURA, 1977)
OBSERVATION
RETENTION
REPRODUCTION
MOTIVATION
1. SEPARATION !2. TRANSITION !3. INCORPORATION !
ASTIN’S INVOLVEMENT THEORY
http://www.geekosystem.com/author/erin-podolak/page/3/
METHODOLOGY
METHODSHeard of TwitterNever Heard of Twitter • Sample
• First Year Seminar : Elementary Education
• 27 Freshmen Students
• Two Sections
• 12 Weeks
!
Twitter Account Holders and Usage
Non-User User0-1 2-45-7 8+
Out of those who had a Twitter account
!• Only 36% of the students
tweeted more than 5x a week
!•27% of student tweeted less
than 1x a week
Twitter Users
TWEETING PARAMETERS• Set up individual Twitter account
• Following and Followers
• At least 5 tweets per week
• Tweeting categories
• #Hashtags #biolafys
• Weekly Top 10 tweets
TOP TWEETS OF THE WEEK!
TOP TWEETS OF THE WEEK!
TOP TWEETS OF THE WEEK!
TOP TWEETS OF THE WEEK!
TOP TWEETS OF THE WEEK!
TOP TWEETS OF THE WEEK!
ALL MY TWEETS
STUDY FINDINGS
!
Let’s Do the 2521
numbersTotal Tweets
0
100
200
300
400
Tweets
Class/StudyingCampus EventsDorm-LifeHome & FamilyFriends
what are we tweeting?
breakdown of tweets by
typehashtags #1105
biolafys
one hundred fourteenper class section
a week
#TOPHASHTAGS
#college #tired
#disneyland #biola
#ohwell #procrastination
#blessed #studying
!
TWEETING HABITS
0 12.5 25 37.5 50
411
4119
26
Several Times/Day 1x/Day 1x/Every Other Day 1-2x/Day 1x/Week
TWEETING TOOL
Fall 2013
11%
89%
Smart Phone Computer
Fall 2012
40%
60%
Smart Phone Computer
SOCIAL MEDIA ENGAGEMENT
0
15
30
45
60
Facebook Pinterest Instagram Blogging
4
56
7
33
TWITTER TO COMMUNICATE
0
12.5
25
37.5
50
4144
114
Strongly Disagree Disagree Neither AgreeStrongly Agree
PROFESSOR - STUDENT CONNECTION
0
15
30
45
60
30
52
1170
Strongly Disagree Disagree Neither AgreeStrongly Agree
LEARNING THROUGH TWEETS
0
17.5
35
52.5
70
Strongly Disagree Disagree Neither Agree Strongly Agree
Learning About Classmates’ Freshman ExperienceEnjoyed Learning About Peers
85%
78%
THE “I” IN TWITTER
Loved sharing about their freshman year experience through Tweeting
71%
0
7.5
15
22.5
30
Strongly Disagree Disagree Neither AgreeStrongly Agree
Openly ShareActivities
& Events
0
7.5
15
22.5
30
Strongly Disagree Neither Strongly Agree
SENSE OF COMMUNITY
33%
33%
22%
11%
Classmates College Community
30%
30%
30%
7%3%
StronglyDisagree DisagreeNeither AgreeStrongly Agree
Had Fun Tweeting
0
12.5
25
37.5
50
44
30
1511
0
Strongly Disagree Disagree Neither AgreeStrongly Agree
0
10
20
30
40
37
2226
114
Strongly Disagree Disagree Neither AgreeStrongly Agree
!
I’m Here and I Matter benefits of learning about my freshman experience
TWITTER VS. FACEBOOK• Quick
• Minimal
• Isn’t an extensive profile
• Tailored to what you want
• Great for smaller classes (less than 30)
• Great alternative to emailing your professor
• Better option for reminders
• Groups work well for large classes
• Awkward for student-professor relationships
• Too extensive to share with others
• Easily a time waster
• Profile could change your view of the person
• Good option for reminders
twitter experience
awesome
it was interesting to see that they [professors] were normal people
helpful when i had questions
new but fun
great way to learn about others in my class and community
cool to get to know others and find common
interests
i already do enough social networking
inconvenient assignment
enjoying seeing other people’s tweets and to see similarities and differences during our
freshman year
I felt like I was getting to the know the people outside of class, and almost talking to
everyone indirectly
it allowed me to have the knowledge of when I should reach out and encourage one of my classmates
great way to know what was going on in the Biola community and branch out to different events
what to tweet
my moodwhat was interesting and exciting in my life
what i found important or memorable during the week
what i was currently doing
whenever i thought, “i need to tweet this!”
what i thought others would want to hear about
something that could benefit other students
food at the cafe
being sick
something that was meaningful to me
something on my mind that i can’t share on facebook
influence your experience as a new freshman on campus
It helped to see how other freshmen were doing at a new environment and so I didn't
feel like an alien.
made me not doubt myself as much
helped me see that i wasn't the only one sinking under all the stuff we had to do
I knew more about my professor in this class than I did
in othersconstant communication
throughout the week with this class helped me see more of the
activities on campus along with what everyone else was doing
good reminder to myself that I am not the only one going through these things as a
freshmen and that others are stressing and having fun along with me
enjoyed the sense of community this experience brought
learned that we all do stupid things because we are freshman!
helped me make new friends this first freshman semester
Twitter Lessons !
1. Clarify purpose 2. Explain parameters 3. Ensure followers 4. Regularly interact 5. Hashtag 6. Let them know you’re “listening” (Favorite, RT, Reply)
thank you