Distilleries company of Sri Lanka (DCSL)
Click here to load reader
-
Upload
thiwanka96 -
Category
Business
-
view
415 -
download
2
Transcript of Distilleries company of Sri Lanka (DCSL)
Distilleries company of sri lanka
( DCSL )Distilleries company of sri lanka
25 January 20161
Group members25 January 20162Thiwanka NawarathnaThejana DharmappriyaSangeeth BothejuNalinda MathalageChamila Ekanayaka
contentCompany backgroundProductsTypes of customersCompetitorsPricing strategyOrganization structureMarketing strategyFuture directionsChallenges25 January 20163
25 January 20164
Company backgroundThe company was started in 1913.In 1989, it convert in to the private sector.Situated in Seeduwa.Change into new technology methods.Able to distribute the products in all over the Sri Lanka.Exports also started .25 January 20165
productsTraditional served with prideOld ArrackCoconut ArrackDouble Distilled ArrackSpecial ArrackExtra Special ArrackSri Lankan ArrackNarikelaWhit Label ArrackVery Special Old Arrack (V.S.O.A)Blue Label Arrack
25 January 20166
World class blends, distinctly Sri LankanWhite RumThillsder WhiskyBlack OpalHouse of TilburyPetroff VodkaApple Arrack GalerieFranklinFlinton Lemon GinMango Arrack
25 January 20167
Types of customersDaily usersBars and hotelsForeign customersSuper markets
25 January 20168
25 January 20169
competitors25 January 201610Direct competitorsHingurana Distilleries PVT Ltd.Imported foreign brands, Eg: Jonny Walker Rockland Bakardi Absolute Vodka Sky Vodka Askot
25 January 201611Indirect competitorsBeer companies such as, Strong Carlsberg Lion Special Brew Anchor Three coins Heineken
Pricing strategy25 January 201612pricing is done under government tax decisions.
taxes prices
taxes prices
Organizational structure25 January 201613 C.E.O Top Middle First level
Workers
Finance Transport & logistic H.R Production
Marketing strategy25 January 201614ProductConsumer, routing good.(DCSL) strong brand name.Move through the consumers using the brand name.
PriceUnder government decisions price will be change.Taxes affect for the pricing strategy.
25 January 201615PlaceSales in a high volume.Distribute all over the country.Channels of distribution are retailing and wholesaling.Using market push strategy to motivate channel members to sell their products more.
PromotionPromotion campaigns not allow under government rules.
Future directions25 January 201616R & D team is planning to introduce new products for the market.Planning to increase the demand in tourist market.Management is ready to face the challenges which are willing to come true.
challenges25 January 201617Government high taxesLocal competitorsForeign competitors
summary25 January 201618
Questions ?25 January 201619
Thank you!25 January 201620