Distant Land, Different Life - Midwest UX 2013
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D!"#$%# L$%& D!ff(r(%# L!f( Kerry-Anne Gilowey Midwest UX, Grand Rapids MI 19 October 2013 @kerry_anne
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Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.
Transcript of Distant Land, Different Life - Midwest UX 2013
Distant Land Different Life
Kerry-Anne GiloweyMidwest UX, Grand Rapids MI
19 October 2013
@kerry_anne
A compl% society
In 1989
“Gatting’s batting for
blood!”
2013
Bonnie
Tyler
2013
Bonnie
Tyler
SIMPLE
MINDS
2013
Bonnie
Tyler
SIMPLE
MINDS
BRYAN
ADAMS
2013
Bonnie
Tyler
SIMPLE
MINDS
SMOKIEBRYAN
ADAMS
2013
Bonnie
Tyler
SIMPLE
MINDS
SMOKIEBRYAN
ADAMS
JANET JACKSON2013
Bonnie
Tyler
SIMPLE
MINDS
SMOKIEBRYAN
ADAMS
JANET JACKSON
THE
EAGLES
2013
1st worldproblems
realproblems
1st worldproblems
realproblems
South Africanproblems
*cough* shutdown *cough*
)e Rainbow Nation
)e Rainbow Nation
Diverse racial spread
)e Rainbow Nation
Diverse racial spreadEarly immigrants from all over
)e Rainbow Nation
Diverse racial spreadEarly immigrants from all overMany religions
)e Rainbow Nation
Diverse racial spreadEarly immigrants from all overMany religionsEleven official languages
I’m not the averageSouth African.
From http://adrianfrith.com/2013/09/08/dot-maps-of-racial-distribution-in-south-african-cities
We are resource-l
“Do you see yourselves as
African?”
MADAGASCAR
ANTANANARIVO
SOUTHAFRICA
PRETORIA
LESOTHO
MASERU SWAZILANDMBABANEMAPUTO
MOZAMBIQUE
BOTSWANA
GABORONE
NAMIBIA
WINDHOEK
ANGOLA
LUANDA
DEMOCRATICREPUBLIC
OF THE CONGO
KINSHASA
ZAMBIALUSAKA
TANZANIA DAR ES SALAAM
UGANDAKAMPALA
NAIROBI
BUJUMBURA
KENYA
BURUNDIKIGALI
RWANDA
MALAWILILONGWE
ZIMBABWEHARARE
SUDAN
KHARTOUM
ERITREAASMARA
SOMALIA
MOGADISHU
ETHIOPIA
ADDISABABA
DJIBOUTIDJIBOUTI
EGYPT
CAIRO
LIBYA
TRIPOLI
TUNIS
TUNISIA
ALGERIA
ALGIERSMOROCCO
RABAT
MAURITANIANOUAKCHOTT MALI
BAMAKO
NIGER
NIAMEY
CHAD
N’DJAMENA
CENTRALAFRICAN REPUBLIC
BANGUI
NIGERIA
ABUJABENIN
PORTO-NOVO
TOGO
LOMÉACCRA
GHANA
BURKINAFASO
OUAGADOUGOU
SENEGALDAKAR
THE GAMBIABANJUL
GUINEA-BISSAU
SIERRA LEONEFREETOWN
MONROVIALIBERIA
CÔTE D'IVOIRE
YAMOUSSOUKRO CAMEROON
YAOUNDÉEQUATORIAL
GUINEA
MALABO
GABONLIBREVILLE REP.
OF THE CONGO
BRAZZAVILLE
CONAKRY
WESTERNSAHARA
BISSAU GUINEA
CANARY ISLANDS (SPAIN)
Far, far away
Visiting London?Yippee!
One hour andseven minutes.
Shopping and shipping
From http://vizual-statistix.tumblr.com/post/61439209750/the-united-states-postal-service-usps-simplifies
From http://www.flickr.com/photos/antlers2/
Our digital huddle
From http://www.flickr.com/photos/antlers2/
Conferences?What are those?
Digital distance
Internet usage in SA
41% of South Africans have internet access.
From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/
Internet usage in SA
41% of South Africans have internet access.That’s just over 20 million people.
From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/
How do we compare?
From http://money.cnn.com/interactive/technology/world-internet-users/
How do we compare?
From http://money.cnn.com/interactive/technology/world-internet-users/
From http://www.flickr.com/photos/atomicshed/
From http://www.flickr.com/photos/atomicshed/
KINDA NORMAL
Big news!!!1!!
Big news!!!1!!This happened TWO DAYS AGO.
A different economy
Mobile is massive
From http://www.flickr.com/photos/nycviarachel/
Mobile is massive
Banking innovation
From http://www.flickr.com/photos/nycviarachel/
Mobile is massive
Banking innovation“Please call me”
From http://www.flickr.com/photos/nycviarachel/
Mobile is massive
Banking innovation“Please call me”Prepaid is popular
From http://www.flickr.com/photos/nycviarachel/
Mobile is massive
Banking innovation“Please call me”Prepaid is popularAirtime as currency
From http://www.flickr.com/photos/nycviarachel/
)e current 2change rate
Receivinginternational payments
can be tricky.
B!" w#$" %&'( )" *'$+?
I’m a content
strategist.
TRAVEL FAR AND WIDE
1
2 Get out of your comfort zone
3
Get to know your users
4
Get to know your wannabe
users
5
Ask questions
6
Understand
that people
are more
alike than not
Find out what you can learn
from other places
7
8 Don’t emphasise OTHERNESS
![[UX Series] 1 - UX Introduction](https://static.fdocuments.in/doc/165x107/563db7f0550346aa9a8f53b0/ux-series-1-ux-introduction.jpg)
