Dissertation Report on e-tailing/electronic retailing
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Transcript of Dissertation Report on e-tailing/electronic retailing
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5
CFERXI\ 5? KJX\AHYCXKAJ
5*5 Ry|rasi an xfi Sxyh{
Xfi k``ihkexi ry|rasi an xfi |isie|cf sxyh{ ks xa hixi|`kji fa} Kjhkej
cajsy`i|s ri|cik~i ixekgkjm a| igicx|ajkc |ixekgkjm ejh fa} xfks ennicxs xfik| kjxijxkaj an
ry|cfesi }kxfkj xfi Kjxi|jix sfarrkjm ij~k|aj`ijx* Xfi r|k`e|{ |isie|cf }aygh figr?
5+ Xa yjhi|sxejh xfi ri|cirxkajs cajsy`i|s fe~i xa}e|hs ry|cfesi an |ixekg r|ahycxs
xf|aymf kjxi|jix sfarrkjm4 ejh
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Hexe Ecuykskxkaj
Xfi hexe caggicxih na| e |isie|cf sxyh{ e|i cexima|kzih kjxa r|k`e|{ ejh sicajhe|{
hexe* Sicajhe|{ hexe na| xfi sxyh{ }es caggicxih l{ |ini||kjm xfi r|i~kays |igi~ejx
|isie|cf }a|d an axfi| eyxfa|s kj kjxi|jix sfarrkjm ejh cajsy`i| exxkxyhis ejh
ri|cirxkajs* Xfi sicajhe|{ hexe figrih kj hi~igarkjm ej err|aecf xa xfi sxyh{'
khijxkn{kjm |igi~ejx di{ ~e|kelgis ejh egsa na|`ygexi xfi |isie|cf uyisxkajs xfex }i|i
jiihih xa li ejs}i|ih xa synnkci ay| aloicxk~i an xfi sxyh{*
R|k`e|{ hexe }aygh li caggicxih l{ yskjm xfi sy|~i{ `ixfah an hexe caggicxkaj'
}fi|ikj e na|`eg uyisxkajjek|i ca`r|kskjm an uyisxkajs }kxf ~e|kays scegis }i|i
eh`kjksxi|ih xa xfi sigicxih |israjhijxs xf|aymf i`ekgs ejh ri|sajeg sy|~i{s*
3*= Kjsx|y`ijxs Ysih
Es hisc|klih ela~i ay| |isie|cf kjsx|y`ijx }es e na|`eg uyisxkajjek|i }es six an
uyisxkajs }kxf e r|ie||ejmih a|hi|* Xfi uyisxkajs }i|i na|`ygexih diirkjm kj `kjh xfi
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x{ri an |israjhijxs ejh xfi aloicxk~i an xfi sxyh{* Xfi na|`ex an xfi uyisxkajjek|i }es
hk~khih kjxa < re|xs?
5* Miji|eg kjna|`exkaj &cajsy`i| hi`am|erfkcs+ &U5 xa U8+*
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5>
CFERXI\ 8? HEXE EJEG[SKS EJH NKJHKJMS
8*5 \i~ki} an @ixfahagam{
E cegcygexih caj~ijkijx se`rgi }es eh`kjksxi|ih e uyisxkajjek|i lesih aj xfi
uyisxkajs |ime|hkjm xfi ri|cirxkajs an ixekgkjm ejh xfi |israjsi caggicxih }es ejeg{zih
xf|aymf SRSS i`rga{kjm e r|ihixi|`kjih six an sxexksxkceg xisxs* Xfi ejeg{sks }es haji
xa hixi|`kji fa} Kjhkej cajsy`i|s ri|cik~i ixekgkjm a| igicx|ajkc |ixekgkjm ejh fa}
xfks ennicxs xfik| kjxijxkaj an ry|cfesi }kxfkj xfi Kjxi|jix sfarrkjm ij~k|aj`ijx*
8*< Sxexksxkceg \isygxs
8*' }fkcf ks m|iexi| xfej xfi arxk`eg
eccirxelgi gk`kx an 2*=* Sa kx }es kjni||ih xfex xfi scegi ca||icxg{ `iesy|is xfi ry|rasi an
xfi sxyh{*
Cesi R|acisskjm Sy``e|{
J )
Cesis ^egkh 5== 522*2
Ivcgyhihe
2 2
Xaxeg 5== 522*2
e* Gksx}ksi higixkaj lesih aj egg ~e|kelgis kj xfi
r|acihy|i*
\igkelkgkx{ Sxexksxkcs
C|ajlecf-s
Egrfe J an Kxi`s
*;2> 59
Xelgi 3? \igkelkgkx{ xisx
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5=
8* uyisxkajjek|is eh`kjksxi|ih' 5== uyisxkajjek|is }i|i caggicxih lecd
&\israjsi |exi 0 ;2*3)+*
Xfi hexe caggicxih sfa}ih
xfex ay| |israjhijxs }i|i
ha`kjexih l{ `egis
ca`r|kskjm an 63*29) ejh
|isx likjm ni`egis
ca`r|kskjm an 5>*;9)*
Nkmy|i 8? \israjhijxs
Mijhi| R|ankgi
Xfi `asx r|a`kjijx emi
hirkcxih l{ xfi se`rgi }es
lix}iij
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Es ri| xfi hexe
caggicxih xfi faysifagh
kjca`i an `asx
|israjhijxs negg kj xfi
|ejmi an \s* 8'22'225 xa
\s* 52'22'222'
cajsksxkjm an 92*69)*
Nkmy|i >? \israjhijxs
Kjca`i R|ankgi
Es ri| xfi hexe
caggicxih xfi sege|kih
&99*3=)+ cajsksxih
`asx an xfi |israjhijxs
nagga}ih l{ sxyhijxs
&33*33)+' lyskjiss!sign
i`rga{ih &=*;5)+ ejh
yji`rga{ih!fa`i`edi
|s &3*3;)+*
Nkmy|i =? \israjhijxs
Accyrexkaj R|ankgi
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5;
8* 58 6 32Xaxeg ; 8< 99 =5 5==
Xelgi 8? C|assXel an mijhi|/e~i|emi kjxi|jix ysemi
Nkmy|i 6? Le| cfe|x mijhi|/e~i|emi kjxi|jix ysemi
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xk`is@a|i xfej 52
xk`is
A~i| xfi resx 5 {ie|fa} `ycf fe~i {aysie|cfih elayxr|ahycxs a~i| xfi
kjxi|jix1
Ji~i| 58 2 2 2 58
5 9 xk`is 52 xk`is 2 >8
Xaxeg 36 >= 38 36 5==
Xelgi 6? C|assXel sie|cf/ry|cfesi
Nkmy|i 5
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*;8; 5=8
e* R|ihkcxa|s? &Cajsxejx+' X|ejsecxkajs `ehi a~i| kjxi|jix sxa|is e|i sicy|i' K e` ca`na|xelgi
}kxf sfarrkjm a~i| kjxi|jix' Kjxi|jix sxa|is fe~i maah |iryxexkaj' Kjxi|jix sfarrkjm ks fessgin|ii
l* Hirijhijx ^e|kelgi? Ha {ay kjxijh xa ry|cfesi n|a` kjxi|jix sxa|is kj nyxy|i1
Xelgi 5
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8*
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? EJA^E xelgi an ri|cik~ih sackeg kjngyijci `ahig
Xfi |im|isskaj ejeg{sks sfa}ih xfex xfi ca`ryxih r~egyi &2*553+ ks `a|i xfejxfi skmjknkcejci gi~ig an 2*29' sa kx }es kjni||ih xfex xfi jygg f{raxfisks ks eccirxih ejh
xfi egxi|jexi f{raxfisks &F5h+ }es |ioicxih* Xfys xfi|i ks e jimexk~i kjngyijci an sackeg
necxa| aj xfi kjxijxkaj xa sfar ajgkji*
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8*
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Ri|sajeg necxa|s &kjca`i . accyrexkaj+ raskxk~ig{ ennicx xfi kjxijxkaj xa sfar
ajgkji }fkgi cysxa`i|s emi jimexk~ig{ ennicxs xfi kjxijxkaj*
Xfi|i ks r|ara|xkajeg |igexkajsfkr lix}iij xfi sie|cf ejh ry|cfesi an r|ahycxs
a~i| xfi kjxi|jix* Xfi `a|i xfi ivxijx an sie|cf xfi `a|i ks xfi ivxijx an ry|cfesi*
Sk`kge|g{ xfi `a|i fay|s e ri|saj ysis xfi kjxi|jix xfi `a|i ks xfi r|alelkgkx{ an
~kskxkjm kjxi|jix sfarrkjm }ilskxis*
Hisrkxi xfi |ksi an igicx|ajkc |ixekg riargi sxkgg xfkjd xfex rf{skceg |ixekgkjm ks `a|i
erriegkjm xfej ajgkji |ixekgkjm*
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3
\INI\IJCIS
5+ Re|kdf' He|sfej &+ R|ankgkjm kjxi|jix sfarri|s? e sxyh{ an ivricxih eharxkaj an
ajgkji sfarrkjm kj Kjhke' KK@L @ejemi`ijx \i~ki}* T\ix|ki~ih n|a` ILSCAfasx
|isie|cf hexelesi aj 5=xf Acxali|
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3=
=+ Sfi|mkgg' My|~kjhi| S ejh Cfij' _fealkj &
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Ixekgkjm)Hici`li| 66* T\ix|ki~ih n|a` fxxr?!!}}}*koe|*gkx*ez!rhn!55!
xf Oejye|{
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3;
5;+ \isie|cf aj Kjhke &
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82
ERRIJHKV
Uyisxkajjek|i
]i e|i cajhycxkjm e sy|~i{ elayx kjxi|jix sfarrkjm ejh }aygh gkdi xa dja} {ay|
~ki}s ejh arkjkajs* ]aygh {ay `kjh srijhkjm e ni} `kjyxis figrkjm ys l{ca`rgixkjm xfks uyisxkajjek|i1 Egg |israjsis }kgg li dirx cajnkhijxkeg*
U5* E|i {ay***1
@egi *************************************Ni`egi **********************************
U
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85
X|ejsecxkajs `ehi a~i| kjxi|jix sxa|is e|isicy|i
Kjxi|jix sxa|is r|a~khi ri|sajegkzih r|ahycxs
Kjxi|jix sxa|is r|a~khi xk`ig{ higk~i|{ ana|hi|s
Kjxi|jix sxa|is x|yg{ yjhi|sxejh gexisx x|ijhsKjxi|jix sxa|is r|a~khi |irgeci`ijx arxkajs
Kjxi|jix sfarrkjm ks ~egyi na| `aji{
Kjxi|jix sxa|is igi~exi xfi x|ehkxkajeg sfarrkjmivri|kijci
K anxij ca`i ec|ass an ehs an kjxi|jix sxa|is
K }kgg |ig{ aj |i~ki}!eh~kci lina|i sfarrkjma~i| kjxi|jix
U52* Ha {ay xfkjd kjxi|jix sxa|is }kxf ecxyeg rf{skceg sxa|is e|i `a|i erriegkjm1
[is *************************************
Ja ***************************************
U55* Ha {ay kjxijh xa ry|cfesi n|a` kjxi|jix sxa|is kj nyxy|i1
@asx Gkdig{ ************************
Gkdig{ *********************************
Jiyx|eg********************************
Yjgkdig{******************************
Giesx Gkdig{ ***********************
Xfejd {ay na| {ay| re|xkckrexkaj% ELS*