Dr. William Allan Kritsonis, Dissertation Chair for Rhodena Townsell, Dissertation Defense PPT.
Dissertation 1 Ppt
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Presented by:
Tanushree Soni
MIB 2009-2011
Department of CommerceUniversity of Delhi
Under the Aegis of : Dr. Kavita Sharma
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Red Wine
made by growing and processing red or blackgrapes and skins are fermented along with the juiceand body of the grape
Red Wine
made by growing and processing red or blackgrapes and skins are fermented along with the juiceand body of the grape
White Wine
made from pale grapes (mostly white butsometimes black as well )which are skinned beforethe fermentation process begins, and as a result itis pale in color rather than dark
White Wine
made from pale grapes (mostly white butsometimes black as well )which are skinned beforethe fermentation process begins, and as a result itis pale in color rather than dark
Sparkling Wine
made from a variety of grapes and with differentproduction processes, but have a presence ofbubbles
Sparkling Wine
made from a variety of grapes and with differentproduction processes, but have a presence ofbubbles
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Rose Wine:
have enough of a reddish tinge to make themassuredly not white.
Rose Wine:
have enough of a reddish tinge to make themassuredly not white.
Fortified Wine:
fortified with additional alcohol that's been added tothe base wine during fermentation, bringing theaverage alcohol content up around 17-20%
Fortified Wine:
fortified with additional alcohol that's been added tothe base wine during fermentation, bringing theaverage alcohol content up around 17-20%
Dessert Wine:
sweet wines typically served with dessert
Dessert Wine:
sweet wines typically served with dessert
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Red Wine
Cabernet Sauvignon
Merlot
Pinot Noir
Zinfandel
Syrah/Shiraz
Malbec
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White Wine
Chardonnay
Chenin Blanc
Sauvignon Blanc
Viognier
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Market currently stands at 25 million liters wrt Volume
Consumption expected to be 18 million by the end of 2011
Consumed mostly in 4 cities, Mumbai, New Delhi, Goa and
Bangalore
West India 41% of total volume sales of wine North India
29%volume sales
Only six Indian wineries in 2000. Today, the number is 65. Around
85 per cent of these are located in Maharashtra
Around 63 per cent of the volume sales of wine are through off-
trade channel in five-star hotels, pubs and bar-restaurants
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COMPANYWINERY
LOCATION
WHEN
STARTED
08/09
(000 CS)
MKT
SHARE (%)
Chaetae Indage Narayangaon 1986 215 36%
Sula VineyardsNasik 1999 195 33%
Grover
VineyardsBangalore 1999 70 12%
Rest 129 20%
Total 600 100%
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StateMarket share
(in volume)
Andhra Pradesh 1.2 %
Assam 2.2%
Delhi 10.7%
Goa 26.4%
Karnataka 19.4%
Maharashtra 25.9%
Punjab 0.9%
Rajasthan 1.0%
Tamil Nadu 1.5%
Uttar Pradesh 1.0%
West Bengal 2.0%
Sub-total 92.2%
17 million liters of wine was consumed
in 2010, and 20 million is expected by
2011.
Almost 80% of wine consumption is
done is cities of Mumbai, Goa, Delhi and
Bangalore
Red wine is consumed the most (45%).
White wine stands second with a market
share of 40%, followed by sparkling wine
(13%) and rose wine (2%).
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Primary Research
Questionnaire based analysis
84 Respondents
Age Range: 25-60 Years
Male Female Ratio: 1:1 approx.
Income Level: Minimum 7 Lakhs PA
Areas: South Delhi, Central Delhi, Noida
Secondary Research
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Factors influencing purchase decision
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50
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France
Italy
Spain
New zealand
Argentina
Canada
India
Australia
France Italy SpainNew
zealandArgentina Canada India Australia
Series1 50 2 10 2 0 0 3 3
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Sula
Moet & Chandon
Merlot
White wine
Dom Perignon
Shiraz, Pinot Noir
Red wineJacobs Creek
French Wine
Souvignon
Sula
rover
Sauvignon lanc,Chardonna
White wine
Red wine
Cham agneDom Perignon
Chantilli
Merlot
Current WineDrinkers
Potential WineDrinkers
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Chateau DOri
Sula Wines
Zinzi
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Cava
Riviera
Chantilli
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