Disruptive Trends for OD
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Transcript of Disruptive Trends for OD
04/12/2023 Michelle Shail | Synchronous 1
If you’re not confused, you’re not paying attention
Tom Peters
Image credit: http://ffffound.com
04/12/2023 Michelle Shail | Synchronous 2
We are living in unprecedented times.
No individual, organization, or industry is immune to the
disruption .
“Markets consist of beings, not demographic sectors”
(Levine, Locke, Searls and Weinberger, 2000)
04/12/2023 Michelle Shail | Synchronous 3
This information comes from over a year of listening to multiple channels about the past, the present and what the future holds.
Sources include academic and business journals, industry podcasts, webinars and white papers, books and interviews.
My hope is that you learn something new and create opportunities for positive change in your organizations.
04/12/2023 Michelle Shail | Synchronous 4
http://public.web.cern.ch/public/en/About/Web-en.html
When the World Changed Tim Berners Lee asked the
questions:
What would happened if you combined a communication vehicle called the Internet and hyper text linking?
What would happen if the world had a standardized language?
The answer is the world has the ability to instantly connect. Information is democratized.
His principle is that knowledge is for everyone.
04/12/2023 Michelle Shail | Synchronous 5
Only a few people
interacted with data
Today and in the future people interact with people around data &
content
Credit http://www.indiegogo.com/Image Credit: www. ironbedframes1.com/main-frame-computer
Prior to the Web/Internet……
Now, the lines are blurred…boundaries are down, industries, businesses and people are no longer contained. More than process and technology, success
depends on our people plans.
Shift from transactional to relational
04/12/2023 Michelle Shail | Synchronous 6
In many ways we are leading, planning and executing from this mindset.
“70% of time, money & resources spent keeping things the same” ~ Cameron & Quinn
In less
than 10
0 years
we have
mov
ed
from th
e fields
to th
e clou
d.
The democratization of information, explosion in technology, globalization and an economic downtown have rewritten our jobs, the way we work and how we communicate personally and professionally.
Yet…..
Affect on Change
2008 20100%
5%
10%
15%
20%
25%
30%
35%
40%
Planned Change
UnPlanned Change
Source: Gartner 2012. Data gathered in the context of application support
04/12/2023 Michelle Shail | Synchronous 8
community collaboration
communication
transparency
openness
integrity
trust
innovationcustomer centric
individualization
share
engagement
relationships
Network SocialConnections
We hear these words often and they seem like opaque buzz words……..
But they are not………
04/12/2023 Michelle Shail | Synchronous 9
The Place Where We Are All Congregating….Web, Mobile, Social…
Has Specific Design Principles
W3C's vision for the Web involves participation, sharing knowledge, and thereby building trust on a global scale.
04/12/2023 Michelle Shail | Synchronous 10
Web for All
For communication, commerce and knowledge regardless geography, culture, network infrastructure, physical or mental ability
Web on Everything
Mobile phones, smartphones, personal digital assistants, interactive TV, voice response, kiosks, domestic appliances
Web for Rich Interaction
Communication tool to share information with anyone, anywhere
Web of Data & Services
Linked data and technical services (tools) that enable computers to do more useful work and support trusted interactions over the network
Web of Trust
Technology, tools and standards that promote positive social relationships
04/12/2023 Michelle Shail | Synchronous 11
What Does It Mean To You?
If you want to reach your customers, engage your workforce, identify and scale opportunities and develop your leaders, then a mindset, culture, structure, tools and relationships around those principles are required.
Today the Internet economy accounts for a larger piece of GDP than the federal government.
By 2016 there will be 3 billion Internet citizens that will transact mostly over mobile phones.
Process and technology matter but people are ultimately the catalyst of change.
04/12/2023 Michelle Shail | Synchronous 12
Performance Today Comes From Social Intelligence
EngagementIs everyone’s
voice in the room?
Is there equal input?
Exploration Extent that
members engage others outside their teams for info and ideas?
Energy Nature of the
Exchange?Face to FacePhoneEmail/texting
The New Science of Building Great Teams, HBR 2012
04/12/2023 Michelle Shail | Synchronous 13
Do your strategies align with the design principles of the
space we now live, work and play?
Are you designing your people, process and technology plans for the future or for
the past? What is the effect if you cannot reach your customers or
engage your stakeholders?
04/12/2023 Michelle Shail | Synchronous 14
Social is the logical evolution of the Internet and demonstrates our innate need to be a part of
a communitySocial and/or social media strategy refers to networks of people using tools and software to: Connect Collaborate Execute on
• Plans• Products • Services
The social environment includes: blogs podcasts micro-blogging (Twitter, LinkedIn) chat rooms & forums Videos (static & dynamic) social media (LinkedIn, Twitter, Facebook, Pinterest,
Google Circles)…. ...on and on and on……..
04/12/2023 Michelle Shail | Synchronous 15
It is
Messy ~ Powerful ~ Pervasive
“Social organization” is an organization that strategically applies mass collaboration to address significant business challenges or opportunities.
“Mass collaboration” exists when large and diverse groups join together for a mutual purpose that creates value.
Mark McDonald, Ph.D. , Gartner
12/12 HBR
Did you know………1.9 billion Internet citizens ~ anticipated to be 5 billion by 2020 most connected to Internet with a mobile device ~ Over 1 billion web pages
3 billion internet citizens by 2016 w/ 75+ % using mobile devices for transactions
Internet Economy accounts for a larger piece of GDP than the federal government
1 billion people on Facebook ~ 70,000 photos added to Facebook in 1 minute
30 billion pieces of content added to Facebook in January 2012
107 trillion emails sent in 2011 (89% spam)
2 billion YouTube videos watched in 1 day ~ 60 hr. of video uploaded/minute
38 billion Twitter searches in January 2012 ~ 400+ million tweet/day ~ 236k/min
400+ million Twitter accounts ~ 200+ million LinkedIn Users
6 billion mobile subscriptions ~ 75% of world population has access to mobile phone according to World Bank (2012)
Source: Gartner (2012)
04/12/2023 Michelle Shail | Synchronous 17
For a message to reach 50 million people it would take: 38 years for the radio
3 years for the iPod
less than 3 months for Facebook
Source: http://www.youtube.com/watch?v=Z4gt62uAasE
04/12/2023 Michelle Shail | Synchronous 18
Despite the known ROI today, executives
are recognizing the opportunities and
believe it will have a substantial impact on
their business in the next 5 years.
04/12/2023 19Michelle Shail | Synchronous
“Social Media experts speculate there will be more
change precipitated by advances in the new
media environment within the next 5 years than
there has been in overall communication
environment over the previous 50.”
Source: Schein R, Wilson K, Keelen J. Literature review on effectiveness of the use of social media. Brampton, ON: Region of Peel; 2010
04/12/2023 Michelle Shail | Synchronous 20
Learning from the Patterns of Contributions & Perceived Value
There are communities for everything from the communal value to the civic value.
04/12/2023 Michelle Shail | Synchronous 21
Examples
https://www.facebook.com/pages/Macbarbie07/153789846425
http://www.youtube.com/user/Macbarbie07
user/Macbarbie07 - 128 million video views
As of 9/30/12 244k likes
https://vimeo.com/7838030
04/12/2023 Michelle Shail | Synchronous 22
Even though the perceived value is different, we learn that people are contributing and sharing
without being told to.
They want to contribute, they want to share things that are important to them.
How can we inspire people to offer meaningful contributions in our
organizations? What keeps people from sharing?
How will you develop influence in the 21st century?
04/12/2023 Michelle Shail | Synchronous 23
Coming to Enterprise Software Near You Recent M & A’s SAP owns SuccessFactors for
$3.9 billion IBM recently purchased Kenexa
for $1.3 billion Microsoft buys Yammer
(enterprise social SW) Microsoft is officially packaging
LinkedIn’s resume & enterprise data into its Office products
Oracle owns Taleo for $1.9 billion SalesForce.com bought Radian
& Buddy Media to listen, monitor & engage customers
Touted Benefits of Social SW Identifying expertise Preserving institutional memory Harnessing distributed knowledge ^
Learning
^ Performance Discover emerging opportunities ^ Innovation
^ Growth Shift from transactional to relational Faster exception handling for reduced
cost, increased productivity
04/12/2023 Michelle Shail | Synchronous 24
Effect on Human Capital
Carter, 2012; Jue, Marr, & Kassotakis, 2010
From the 20th century we learned that human behavior is not random; it is motivated by a belief in extrinsic and intrinsic rewards and consequences
The most valuable lesson from the social age is that people want to create, they want to design, they want to be a part of a community
Social is where your customers are and social is the mindset of your emerging workforce
04/12/2023 Michelle Shail | Synchronous 25
Generation Y, or Millenials (born 1977 – 2000)
Make up 25% of the population
Expected to control 46% of the personal wealth in the U.S. by 2024
Have never known a world without digital technology
Crave and demand instant information and connections
04/12/2023 26Michelle Shail | Synchronous
How can you tap into and harvest results from the principles (not just
tools & technology) of the digital space we all live in and the intrinsic
motivation of people?
04/12/2023 Michelle Shail | Synchronous 27
Big Data is an Output of a Web of Information and Social Tools for
Sharing
Large & Unstructured data that does not fit in traditional databases
2.5 Exabytes of data created/day which is:High VolumeHigh VelocityHigh Variety
Image credit: http://www.bigdatabytes.com/managing-big-data-starts-here/
04/12/2023 Michelle Shail | Synchronous 28
Benefits & Challenges with Big Data
Benefits
Real time information Cross Boundary
information & opportunities
Sense External Changes & Ripple Affects
Better analytics for improved decision making
Challenges
Resistance Mindset Missing internal skills Culture Leadership Moving from the highest
paid person’s opinion to data driven decisions
Ways OD Can Help with Big Data Leadership Development
Learning how to ask the “right” questions Defining a solid focus, aligning and executing Trusting the data over the hunches | scientific approach
Talent Management Cross functional skill sets in IT, computer science, statistics,
engineering, data management Scarce resource: developing a pipeline, developing internal resources,
retaining talent Bridge Connecting Business Units & Functions
Independent perspective working towards specific business objectives What’s the business opportunity or pain? Shifting the mind set
Culture Help organizations and groups understand their culture and help them
shift when necessary in order to maximize the benefits of big data
Joy’s Law: The smartest people work for someone else. ~ Bill Joy, Co-founder, Sun Microsystems
Opportunity for OD: Themes from a Year of Listening
Biggest inhibitors to navigating the 21st century: Culture & Mindset• Engineering and Executive Subcultures share a preference for engineering
people out of the process. OD can engineer people in for 21st century success
Systems Approach: Everything is inter-Related • OD can organize people, process and technology across functions and units to
drive results• Tie to an organizational objective
Shift from Command & Control to Collaborative & Engaging Leadership• Develop emotional intelligence and communication skills• Learn to ask questions, Establish trust and use big data• Focus on core business, mission, and impact but expect iterations
Constant Learning • Engaging innate curiosity, create safe environments for contributing information
and knowledge (it’s natural after all)• Utilize technology while ensuring the people process as well
04/12/2023 Michelle Shail | Synchronous 31
“The post-industrial age is here, and it brings with it the opportunity to carve a completely different path--for you, for your team and for
your organization.” ~ Seth Godin, 2012
We know that our Internet environment is messy but its not random.
We know that human behavior is not random and that we want to design, create, contribute and build communities.