Disruptive Technology For Growth 2009

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©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary Disruptive Technology for Growth Sam Jankovich Chairman, CEO and President EnterConnect Inc.

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SaaS Go-to-market Strategy

Transcript of Disruptive Technology For Growth 2009

Page 1: Disruptive Technology For Growth 2009

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

Disruptive Technology for Growth

Sam JankovichChairman, CEO and PresidentEnterConnect Inc.

Page 2: Disruptive Technology For Growth 2009

EnterConnect’s Business

Enterprise-proven portals for

employees, customers and partners

SaaS go-to-market channel for ISVs

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

How we make money

� SaaS B2B subscriptions, billed quarterly in advance

� On-Premise licensing plus annual maintenance and support

� Advertising plus enablement services plus revenue share

SaaS go-to-market channel for ISVs

and market place for SaaS customers

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SaaS is a Strong, Long-Term Market Opportunity

12

14

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$12B

$14B

$16B

$11.1B

$13.2B

$14.8BSaaS Market Forecast

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

0

2

4

6

8

10

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2007 2008 2009 2010 2011

$2B

$6B

$8B

$10B

$12B

$4B

$5.7B

$8.4B

$11.1B

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SaaS leverages SOA and collides with the $150 Billion

Application MarketplaceSOA APPS

SAAS

Mark

et O

pport

unity

2008 2011

Mark

et O

pport

unity

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

SOA APPS

$14.8B

SAAS

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EnterConnect is in the Right Place at the Right Time

June 2008

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EnterConnect’s Rich Legacy of Innovation and Market Leadership

Exide Battery Rush Hospital

Rheem First

SOAApps.com

Launched

Private Capital

$7.8 Million

1998 2001 2003 2005 2006 20072002

GroundswellBehrman

Capital$50 Million

EnterpulseMerger

SprintPortal

Strategy

3000 Intranets

Rationalized

Cox Enterprises

80,000 Users

First Plumtree

Portal Deployment

City of Chicago First BEA

Portal Deployed

Cingular AT&T

Merger Largest

BEA Portal North

America

First EnterConnect

Implementations

ECNI

Spin-Off

ECNI

Public

Company

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EnterConnect Portal Framework – Core IP Platform Independent

Welcome Sandra BrownWelcome Sandra Brown

Digital Asset Management

Develop and track documents

Content ManagementPublish Announcements & Alerts

and personalized content

Secure Federated SearchSearch content and assets and locate data within assets

1. Enterprise Proven Portals

My PagesUsers define and manage their

personal My Page

Microsoft OutlookEmail.Tasks.Contacts.Calendar.Search

Quick LinksQuickly access internal and external web resources

locate data within assets

Profile ManagementUsers manage their profiles and interests for personalization

Security Control login and access to individual resources

Community/Micro-site PagesPersonalized portals for designated

user groups to collaborate

2. SaaS ISV Go-to-Market Channel & SaaS Marketplace

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EnterConnect Triple Play: Internet – Extranet - Intranet

IntranetInternet

Extranet

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Customer Success

Increased Employee Productivity Using Collaborative Document Interface

Rush achieved enhanced document management through document control, security and

search ability for 6,000 users on system wide initiatives.

Optimized Cross-Division Teamwork and Communication

Rheem’s Enterprise Integration project portal provides governance, process visibility, and technical support

creating a community where information can be shared across formerly disconnected corporate and

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

Enabled Global Partner Visibility and CollaborationA single, centralized place where Accenture practitioners globally can collaborate, sharing content and

best practices, and Accenture client teams can find Subject Matter Experts on BEA technology.

Improved Employee On-boarding and ProductivityExide leveraged EnterConnect’s pre-built, enterprise portal features to launch a full-scale

intranet portal for their global workforce.

Enhanced Communications, Reach and Productivity Piedmont Church internet and intranet was transformed to help attract new members and enhance

the effectiveness of the church's internal communications and community outreach.

creating a community where information can be shared across formerly disconnected corporate and

divisional networks.

Increased Global Project Collaboration and ReliabilityRedChip’s breakthrough workflow and business process management system is leveraged by multiple

authors to streamline production of hundreds of analyst research reports.

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SOAapps.com Homepage

SOAApps.com Partner Storefronts

SOAApps.com Solution Showcase

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

Page 11: Disruptive Technology For Growth 2009

SOAapps.com Proactive Marketing to Drive Awareness and Demand

• Demand Generation:

-Targeted Email campaigns

-Web based programs

• Awareness:

-National news outlets

-Broadcast television and radio

-Industry Events

• Search Engine Marketing:

-Google, Yahoo ad words

-Target key words and phrases

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

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Sold by the Seat

Average Cost Per Seat $60

Today

Sold by Business Service

Average Cost Per Service Transaction $5

Tomorrow

SaaS Opportunity: The Model is Broken and Ready for Change

Configured Out-Of-The-Box

Customizations through Provider

Sold Direct by Provider

Consulting through Provider

Transaction $5

Integrated Portal Desk Top

Menu of Business Services through 1000’s of Providers

Sold via On-Line Marketplace

Consulting through Global SI and Local Reseller

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EnterConnect Today and Tomorrow

EnterConnect 8.8

One size fits all

Platform As-A-Service (PAAS)

Catalog of Business (services)

Today Tomorrow

Service Service Service

App App App

Standard Based (Oracle)

Out-Of-The-Box Templates

SOAApps.com Beta

Customer Employee Partner

Portal Portal Portal

ECNI Platform ECNI Platform ECNI Platform

Rich Web UI

Any Platform

Configure Your Own

SOAApps.com (10 Solutions)

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EnterConnect’s Path to Leadership

Integrated Desktop Portal

Business Service Catalog

2009 Emerging Leader

#1 Rated Platform As A Service (PAAS)

Proven Disruptive Business Service Delivery Model

2011 Market Leader

Business Service Catalog

Activity Based Pricing (Usage)

SaaS OEM Model

Mature Partner Ecosystem

SOAApps.com10 “Best In Breed”

Categories

Service Delivery Model

Thought Leader of “Activity Based Pricing” (ABP)

#1 Rated SaaS Ecosystem

#1 Profitable Global Marketplace

DeFacto SaaS Partner Model

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SOAapps.com Strategic Roadmap to PaaS Leadership

SOAappsPaaS

• Market leading PaaS platform• Activity-based pricing

2008

• SOAapps.com launched• HCM category

2009+

• Demand generation • End user lead referral• Adding CCC, ERP, CRM, SCM

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Thank You! Thank You!

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary