Disrupting the Data CenterUnleashing the Digital Services Economy

Billy Cox General Manager, Software Defined Infrastructure DevelopmentData Center Group

Rise of the

Digital Service Economy

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1: Source: iDATA /Digiworld, 2013

2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17

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Creating Unprecedented ECONOMIC OPPORTUNITIES

New Internet Services

$450B1

Cloud Infrastructure

$120B2

Limitations of Legacy Data Center Models

General

Purpose

Performance

Siloed

Resource

Scaling

Limited

Application

Resiliency

Data center model is insufficient.

Reboot required.

REBOOT

It’s Time to Disrupt the Data Center

Breaking the

Box

Optimized

Service

Delivery

Silicon

Customization

Custom Solutions Deliver Application Optimized Performance

Product Line Expansion toAddress New Market Opportunities

Open the Sand Box

Core Products OptimizeMajority of Data Center

Workloads

Data Center Group8

Intel Confidential — NDA ONLY

Silicon CustomizationAddressing customers unique needs

15

352013

Today

Copyright © 2014 Intel Corporation. All rights reserved

Coherent FPGA + Xeon

“Intel, long known for cookie-cutter computer chips, is stepping up efforts to let companies customize its processors.”

Don Clark

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Intel’s System on Chip Products

2012

Intel® Atom™ Processor

S1200

2013

Intel® Atom™ Processor

C2000Xeon performance in an energy efficient

and dense SoC

3 Generations of SOC Product Leadership

Intel® Xeon® D

2014

Over 90 Systems in Production AcrossNetwork, Storage & Microserver

Breakingthe Box:

Software Defined Infrastructure

EMAIL CRM ERP

SOFTWARE DEFINED

SERVERSSOFTWARE DEFINED

STORAGESOFTWARE DEFINED

NETWORK

ONLINE

SALES

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ORCHESTRATION LAYER

Breakingthe Box:

Application Defined

Infrastructure

EMAIL CRM ERP

SERVERS STORAGE NETWORK

ONLINE

SALES

Infrastructure Attributes

Power Performance Security Thermals Utilization Location

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SOFTWARE DEFINED

SERVERSSOFTWARE DEFINED

STORAGESOFTWARE DEFINED

NETWORK

ORCHESTRATION LAYER

Discrete Components, Self-Integration

Storage

Server

Network

Use SW to Customize VM’s to

specific application needTODAY

Rack Scale Architecture

Rack Scale Architecture (RSA): Optimized for SDI

Logical pools of disaggregated

resources

Consistent method of exposing

HW to SW

Composable based on app

requirements

Machine ANetwork

CPU/Mem

oryStorage

Co

mp

ose

d

Ma

chin

eLo

gic

al

Po

ols

Ph

ysi

cal

Re

sou

rce

s

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Learn more: Intel Showcase @ Booth P4

Rack Scale Architecture

PooledCompute

PooledNetwork

PooledStorage

Industry Momentum on Intel Solution

Optimizing Service Delivery: What’s Inside Matters

SECURITY WORKLOAD OPTIMIZATION

PERFORMANCE

Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81

Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect? 2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper

Top Reasons:

170%Of Enterprises

Specifying HW

In Service Selection

Exposing capabilities in cloud services to enable more informed decisions

15

Intel & Open Compute : Enabling disruptions through Open Standards

Defining cold and warm storage specs

ToR Open Network Switch Spec contribution

Open Rack Standard 1.0 for multiple vendor

interoperability

Future 40G mez cards

Decathlete, Leopard Winterfell Tray Knox/Honeybadger

Cold StorageIntel® Open Network

Platforms

Server IO/StorageRack Technology Networking

Lab Collaborations 1st certifications are

Decathlete/Winterfell.

OPEN

Certified

Compliance &

Interoperability

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Let’s Unleash the Digital Services Economy Together

Be a Disruptive Force in the Data Center

Optimize your Data Center with Intel Silicon

Adopt Open Standards based Systems

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