Disrupt or Decay: 5 Natural Forces Shaping Your Brand
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DISRUPT OR DECAY? 5 NATURAL FORCES SHAPING YOUR BRAND Presented by Justin Foster
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Transcript of Disrupt or Decay: 5 Natural Forces Shaping Your Brand
DISRUPT OR DECAY?5 NATURAL FORCES SHAPING YOUR BRANDPresented by Justin Foster
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
INSIDE EVERY BRAND IS A TRUTH WAITING TO BE AMPLIFIED.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PRESSURESOLD AND NEW
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
OPT-INOR
OPT-OUT.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
MMMM… BACON!
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT BRANDS DO YOU ADMIRE?
5 NATURAL FORCES
SOCIAL IS ALWAYS ONTREND #1
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
AMPLIFIED EXPERIENCES.AMPLIFIED EMOTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DON’T BE A JERK.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
WHAT IS A NEW BEHAVIORFROM THIS TREND?
EVERYTHING IS ARTTREND #2
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
LAW OF ATTRACTION.MIRRORING VALUES.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BEAUTY + FUNCTION
WHERE IS THE ARTIN YOUR BRAND?
MILLENNIALS ARE NOWTREND #3
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
HIGHLY INDIVIDUALISTIC.HIGHLY SOCIAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
PURSUERSOF HAPPINESS, MEANING, CONNECTIONS.
HOW IS THIS GENERATIONDIFFERENT AS LEADERS?
INNOVATORS ARE EVERYWHERETREND #4
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
DIFFERENT = CULTURE.DIFFERENT = VISUAL.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BREAK THINGS
WHAT ARE YOU DOING THAT’SATTRACTIVE TO INNOVATORS?
HUMANIZATION OF EXPERIENCESTREND #5
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EMOTIONAL CONNECTION.VISUAL CONNECTION.
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
EVERYTHING HAS U.I.
WHAT ARE PEOPLE SAYINGABOUT THE EXPERIENCE?
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
FOSTER’S 5 COMPETENCIESOF MODERN BRANDING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
BELIEF-BASED MESSAGE
LAW OF ATTRACTION
Created with Haiku Deck
REPEATABLE DIFFERENTIATION
LEADER MODELING
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
AMPLIFICATION SYSTEMS
@fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
We believe if you want to change your business,change the conversation.Leaders of Social Brands co-create value with employees and customers by leading conversations. Are you participating in these conversations?
Let’s keep the conversation going.
@fassforward@fosterthinking
For more on Social + Business contact Maria Zorzos, our Chief Growth Officer:
fassforward.com
