DISPLAY ADVERTISINGPRINT SPECIFICATIONSbloximages.newyork1.vip.townnews.com/jhnewsand... ·...

DISPLAY ADVERTISINGDelivering efficient and affordable

advertising solutions for

businesses of all sizes.

• Quark, Publisher and PageMaker• Ads built in photoshop will result in lower quality reproduction and pixelation.

Ads received digitally that do not comply with these specs may have to be adjusted for the best reproduction. You will be notified in advance of any changes made by your sales representative.

We strongly suggest that a high-end page layout program be used for file creation.

We do not support Pantone or RGB colors. These colors will be converted to CMYK.

Avoid using 4 colors to produce a ‘rich’ black. Color shifts can create unwanted hues and misregistration of type in newspaper print.

For clarity and readability, 10 point type or larger is recommended in newspaper advertising design. Type smaller than 8 point is not recommended as readability is compromised. If color text is used, font size should be greater than 13 points.

Type reversed out of color areas should be a minimum of 10 points. This allows for maximum readability.

10.167in wide x 15.833in high

10.167in wide x 13.833in

10.167in wide x 7.833in high

10.167in wide x 6.833in

5in wide x 7.833in high

5in wide x 6.833in

5in wide x 3.833in high

Advance payment for advertising is required for new accounts, political, and out-of-county advertisers.

1. Established business for minimum of 6 months, completed and approved credit application.

2. Payment terms - 30 days net. Accounts with balances beyond 90 days require payment in full before resuming advertising schedule.

Errors within ads should be reported immediately. Publisher’s liability shall not exceed the cost of space involved, including ads ordered and omitted. Publisher will promptly adjust errors.

1. All Photos must be at least 200dpi2. Color images must be CMYK3. Black and white must be grayscale.

All Photoshop formats will be accepted, though .pdf, .tif and .jpg formats are preferred.

Digital images should be sized at 100% of size used in ad. Images resolution should be between 200dpi - 250dpi.

The important items to remember are:

1. Images will print 20-30% darker than what you see on the monitor.

2. B/W ink gain will be limited to black, while process color images gain on all 4 colors.

3. Shadow detail will generally be lost.

your advertising representative or [email protected]

To send a file via FTP, you must use an FTP programsuch as Fetch or Cyberduck for Mac, or cuteFTP or FileZilla for Windows.

• Use only SFTP• Address is 162.248.128.92• Port 2222 (If your FTP software does not have a field forthe port, you may be able to enter the address as162.248.128.92:2222)

username: newsandguidepassword: newsandguide

The first time you connect, you might get a dialog box about security or a key. Just say OK; this should not appear on subsequent connections.

You should now see a list of files. You can place your file here. Please zip your files before placing them on the FTP site.

2016 RATE CARD

Mailing Address: P.O. Box 7445 • Jackson, WY 83002 Shipping Address: 1225 Maple Way • Jackson, WY 83001

Phone: 307.733.2047 Fax: 307.733.2138

www.jhnewsandguide.com [email protected]

Publisher: Kevin OlsonDirector of Advertising: Adam Meyer

Sources: 2013 U.S. Census Bureau

Winner of the 2015General Excellence Award

for weekly newspapers.

POPULATION Teton County - 22,268 | Jackson - 10,135 | Wilson, Teton Village - 1,812

TETON COUNTY DEMOGRAPHICS Per capita income - $93,194 Median age - 36Persons per household - 2.76 Children under 18 - 19.2%

LOCAL ECONOMYAnnually, Jackson Hole attracts more than 3 million visitors as a destination summer and winter resort area. Tourism-related businesses thrive in the summer due to access to Yellowstone and Grand Teton National Parks and an array of outdoor sports available in the Teton Region. In the winter, Jackson Hole transforms into a major destination ski resort known for its challenging terrain and plentiful snowfall.

JACKSON HOLE

MARKET OVERVIEW

PRINT SPECIFICATIONS

By advertising in the Jackson Hole News&Guide or Jackson Hole Daily, the advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violations of privacy resulting from the publication of the advertiser’s advertisement.

��

�� 1 2016

�� !"# $ �"%�&!"#

'()*+ ,-. '(/,012 34,.435607 .,8, 739:0.4. b2 ;<154 =454,3>6? 3,-.9@ 5,@714 A4-43,1 797<1,809- 8414769-4 5<3:42? )9:B 2014

b Cancellations after deadline will be charged at 50% of space cost.

CDEFG H GIDJF KFGFKLDEMNOG DKF PNK D QMOMQRQ NP 3 S TMOUVF WDX MOGFKEMNO NIEMNO DLDMVDYVF DE 22 + $10S ZMOMQRQ DW [FMU[E MG 2

Free distribution\]^_`a b c`def_`a `d700+ ]edghdi djf]ekj]ed lhd]^ m]e^danop `^_ Lincoln County, WY, and Teton Valley, ID.

Average daily readership of 13,314 adults in Teton County, WY. Readership grows dramatically during summer and winter seasons with increased circulation at restaurants and hospitality locations.

74% market penetration - and a loyal following with 70% of readersreading 3 or more of the last 6 issues.

Offers both locals and visitors news and information in a variety of areas - local, state, regional, national, world, sports, business, entertainment, syndicated comics and features.

A. Display Advertising Rates Per Column Inch, Net

E. Easy Reference Rate Table

SAVE 5% 10% 15% 20% 35%Ad Size Cost per

DayCost per Day to add color

Cost per week

Weekly Cost 4 weeks

Weekly Cost 13 weeks



JHN&G Weekly Rollover*

Cost per Weekto add color

1x2” $24.00 $9.40 $144.00 $136.80 $129.60 $122.40 $115.20 $93.60 $56.401x3” or Gallery $36.00 $14.10 $216.00 $205.20 $194.40 $183.60 $172.80 $140.40 $84.602x2” $48.00 $18.80 $288.00 $273.60 $259.20 $244.80 $230.40 $187.20 $112.802x3” $72.00 $28.20 $432.00 $410.40 $388.80 $367.20 $345.60 $280.80 $169.202x4” (1/8 page) $86.00 $37.60 $516.00 $490.20 $464.40 $438.60 $412.80 $335.40 $225.602x5” $107.50 $47.00 $645.00 $612.74 $580.50 $548.24 $516.00 $419.28 $282.002x6” $129.00 $56.40 $774.00 $735.30 $696.60 $657.90 $619.20 $503.16 $338.402x7” (1/4 page) $150.50 $65.80 $903.00 $857.84 $812.70 $767.55 $722.40 $586.98 $394.802x8” $172.00 $74.00 $1,032.00 $980.40 $928.80 $877.20 $825.60 $670.86 $444.00Half Page $301.00 $74.00 $1,806.00 $1,715.70 $1,625.40 $1,535.10 $1,444.80 $1,173.96 $444.00Full Page $565.60 $74.00 $3,393.60 $3,223.92 $3,054.24 $2,884.56 $2,714.88 $2,205.84 $444.00

C. Special Classifications Rates*News&Guide Rollover: To qualify for the Rollover Discount, the minimum ad schedule is 6 days combined with one News&Guide ad of equivalent size; 35% off the Open Rate for ad size. For additional Rollover options, consult your advertising representative.

Non-Profit: 35% discount off Open Rates for qualifying 501-(c)3 organizations

Political: Open Rate less applicable contract rate; pre-paid.

D. Color Rates Full Color Rate: OPEN: $115 per insertion CONTRACT RATE: $4.70 per column inch, up to $74 per insertion Spot Color (cyan, magenta or yellow): $3.00 per column inch, up to $55 per insertion

Jackson Hole Daily Advertising DeadlinesPublication Day

Materials & Space

$0-$44K19%

$45-$99k39%

$100k+20%

18-34 yrs33%

35-49 yrs23%

50+ yrs43%

up to 5 yrs8%

6-15 yrs41%

16+ yrs52%

B. Reserved PositionsAdvertisers requesting guaranteed or specific positions - please be advised:• Guaranteed positions and requests for ad placement apply to advertisers with contract frequency of 26 weeks or more• Guaranteed positions and requests for ad placement are based on availability and granted with a 15% special handing charge added to space rate• Location on page is subject to page design guidelines – ask your representative for details Publisher makes every effort to grant reserved positions. If there is an error, Publisher’s liability is limited up to the 15% special handling charge and advertiser will be credited up to this amount.

of 11,875 adults in Teton County, WY - average time spent

reading each issue

reaches the most established residents in Teton County, WY

serves subscribers throughout greater Wyoming and across the U.S.

For Jackson Hole consumers, the local newspaper has the strongest influence on buying decisions by nearly a 4 to 1 margin over local radio, direct mail, social media and web.

JHN&G and JHDaily readership data provided by Pulse Research, random sample general population telephone survey, Nov. 2014

$0-$44K $45-$99k $100k+18-34 yrs 35-49 yrs 50+ yrs up to 5 yrs 6-15 yrs 16+ yrs

Eighth Page $177.60 $157.60 $152.40Sixth Page $266.40 $236.40 $228.60Quarter Page $355.20 $315.20 $304.80Half Page $710.40 $630.40 $609.60Full Page $1,420.80 $1,260.80 $1,219.20




Eighth Page $142.08 $126.08 $121.92Sixth Page $213.12 $189.12 $182.88Quarter Page $284.16 $252.16 $243.84Half Page $568.32 $504.32 $487.68Full Page $1,136.64 $1,008.64 $975.36

Eighth Page $133.20 $118.20 $114.30Sixth Page $199.80 $177.30 $171.46Quarter Page $266.40 $236.40 $228.61Half Page $532.80 $472.80 $457.22Full Page $1,065.60 $945.60 $914.43

• Minimum ad height is 2 inches

Ad space reservations are firm orders and may be cancelled at any time prior to published deadlines.

Jackson Hole News&Guide Advertising Deadline

4 weeks(consecutive)

13 weeks 26 weeks 48 weeks

-1024 ask for quote

For qualifying 501-(c)3 organizations, Open Section Rate less 25%. Open Section Rate less applicable contract rate,

$155 per insertion / Spot Color (cyan, magenta or yellow) $100 per insertion $128 per insertion / $10.75 per column inch A Section

$8.75 per column inch Valley, Sports & Stepping Out

Acceptable finished size of insert must be 8.5"x11". Inserts beyond this size will be charged up to $.05 per piece for folding and special handling. Add 2% to your desired quantity for quality assurance.

• Guaranteed positions and requests for ad placement apply to advertisers with contract frequency of 26 weeks or more• Guaranteed positions and requests for ad placement are based on availability and granted with a 15% special handing charge added to space rate• Location on page is subject to page design guidelines – ask your representative for details

Column Inches 2-7 inches8-28 inches29-56 inches

Open$12.00$10.75$10.10

4 Weeks$11.40

$10.213$9.595

13 Weeks$10.80$9.675$9.090

26 Weeks$10.20$9.138$8.585

48 Weeks$9.60$8.60$8.08

JHN&G Rollover

$7.80$6.988$6.565

SAVE 3 Day Rate 5% 10% 15% 20% 35%

Main NewsStepping OutValley/Sports

$22.20$19.70 $19.05

$21.090$18.715$18.098

$19.980$17.730$17.145

$18.870$16.745$16.193

$17.760$15.760$15.240

$16.650$14.775$14.288

AGE Average 46 years ANNUAL INCOME Average $81,928 RESIDENCY Average 23 years

Up to 2.5 oz2.6-3.5 oz

3.6 oz or more

$.090 $.190

ask for quote

Monday Tuesday Wednesday Thursday Friday Saturday

Wednesday 4:00pm Thursday 4:00pm Friday 4:00pm Monday 4:00pm Tuesday 4:00pm Wednesday 4: 00pm

ADVERTISING RATES EFFECTIVE JANUARY 1, 2016

*22%

refu

sed

*22%

refu

sed

PUBLISHES WEDNESDAY

1 2016

b 2014

b

3 22 + $102

Lincoln County, WY, and Teton Valley, ID.

adults in Teton County, WY. Readership grows dramatically during summer and winter seasons with increased circulation at restaurants and hospitality locations.

and a loyal following with 70% of readersreading 3 or more of the last 6 issues.

and information in a variety of areas - local, state, regional, national, world, sports, business, entertainment, syndicated comics and features.

$24.00 $9.40 $144.00 $136.80 $129.60 $122.40 $115.20 $93.60 $56.40$36.00 $14.10 $216.00 $205.20 $194.40 $183.60 $172.80 $140.40 $84.60$48.00 $18.80 $288.00 $273.60 $259.20 $244.80 $230.40 $187.20 $112.80$72.00 $28.20 $432.00 $410.40 $388.80 $367.20 $345.60 $280.80 $169.20$86.00 $37.60 $516.00 $490.20 $464.40 $438.60 $412.80 $335.40 $225.60

$107.50 $47.00 $645.00 $612.74 $580.50 $548.24 $516.00 $419.28 $282.00$129.00 $56.40 $774.00 $735.30 $696.60 $657.90 $619.20 $503.16 $338.40$150.50 $65.80 $903.00 $857.84 $812.70 $767.55 $722.40 $586.98 $394.80$172.00 $74.00 $1,032.00 $980.40 $928.80 $877.20 $825.60 $670.86 $444.00

$301.00 $74.00 $1,806.00 $1,715.70 $1,625.40 $1,535.10 $1,444.80 $1,173.96 $444.00$565.60 $74.00 $3,393.60 $3,223.92 $3,054.24 $2,884.56 $2,714.88 $2,205.84 $444.00

To qualify for the Rollover Discount, the minimum ad schedule is 6 days combined with one News&Guide ad of equivalent size; 35% off the Open Rate for ad size. For additional Rollover options, consult your advertising representative.

35% discount off Open Rates for qualifying 501-(c)3 organizations

Open Rate less applicable contract rate; pre-paid.

$115 per insertion : $4.70 per column inch, up to $74 per insertion (cyan, magenta or yellow): $3.00 per column inch, up to $55 per insertion

Jackson Hole Daily Advertising Deadlines

$0-$44K $45-$99k $100k+18-34 yrs 35-49 yrs 50+ yrs up to 5 yrs 6-15 yrs 16+ yrs

• Guaranteed positions and requests for ad placement apply to advertisers with contract frequency of 26 weeks or more• Guaranteed positions and requests for ad placement are based on availability and granted with a 15% special handing charge added to space rate• Location on page is subject to page design guidelines – ask your representative for details

Paid, average weekly readership of 11,875 adults in Teton County, WY 34 minutes - average time spent reading each issue

66% market penetration - reaches the most established residents in Teton County, WY

33% of weekly circulation serves subscribers throughout greater Wyoming and across the U.S.

For Jackson Hole consumers, the local newspaper has the strongest influence on buying decisions by nearly a 4 to 1 margin over local radio, direct mail, social media and web.

JHN&G and JHDaily readership data provided by Pulse Research, random sample general population telephone survey, Nov. 2014

$0-$44K21%

$45-$99k36%

$100k+21%

18-34 yrs31%

35-49 yrs21%

50+ yrs48%

up to 5 yrs8%

6-15 yrs39%

16+ yrs53%

Open Rate cost per insertion

Ad Size A Section Stepping Out Valley/Sports


4 Week Rate (consecutive) cost per insertion



13 Week Rate cost per insertion








Eighth Page $142.08 $126.08 $121.92Sixth Page $213.12 $189.12 $182.88Quarter Page $284.16 $252.16 $243.84Half Page $568.32 $504.32 $487.68Full Page $1,136.64 $1,008.64 $975.36

Non-Profit 501-(c)3 Rates cost per insertion


Eighth Page $133.20 $118.20 $114.30Sixth Page $199.80 $177.30 $171.46Quarter Page $266.40 $236.40 $228.61Half Page $532.80 $472.80 $457.22Full Page $1,065.60 $945.60 $914.43

G. Easy Reference Rate TablesA. Display Advertising Rates Per Column Inch, Net

• Minimum ad height is 2 inches

Ad space reservations are firm orders and may be cancelled at any time prior to published deadlines. Cancellations after deadline will be charged at 50% of space cost.

Jackson Hole News&Guide Advertising DeadlineAll Sections Friday 4:00pm

C. Contract Savings

SAVE 5% 10% 15% 20%FrequencyContract

4 weeks(consecutive)

13 weeks 26 weeks 48 weeks

Bulk Inches Contract

256”-512” 513”-1024” 1025”-plus ask for quote

D. Special Classifications Rates Non-Profit: For qualifying 501-(c)3 organizations, Open Section Rate less 25%. Political: Open Section Rate less applicable contract rate, pre-paid.

E. Free Standing Insert Rates

F. Color Rates Full Color: $155 per insertion / Spot Color (cyan, magenta or yellow) $100 per insertion Contract Full Color Rate: $128 per insertion / $10.75 per column inch A Section $8.75 per column inch Valley, Sports & Stepping Out

Acceptable finished size of insert must be 8.5"x11". Inserts beyond this size will be charged up to $.05 per piece for folding and special handling. Add 2% to your desired quantity for quality assurance.

B. Reserved PositionsAdvertisers requesting guaranteed or specific positions - please be advised:• Guaranteed positions and requests for ad placement apply to advertisers with contract frequency of 26 weeks or more• Guaranteed positions and requests for ad placement are based on availability and granted with a 15% special handing charge added to space rate• Location on page is subject to page design guidelines – ask your representative for details Publisher makes every effort to grant reserved positions. If there is an error, Publisher’s liability is limited

up to the 15% special handling charge and advertiser will be credited up to this amount.

2-7 inches8-28 inches29-56 inches

$12.00$10.75$10.10

$11.40$10.213$9.595

$10.80$9.675$9.090

$10.20$9.138$8.585

$9.60$8.60$8.08

$7.80$6.988$6.565

SectionMain NewsStepping OutValley/Sports

Open$22.20$19.70 $19.05

4 Weeks$21.090$18.715$18.098

13 Weeks$19.980$17.730$17.145

26 Weeks$18.870$16.745$16.193

48 Weeks$17.760$15.760$15.240

Non-Profit

$16.650$14.775$14.288

SAVE 5% 10% 15% 20% 25%

AGE Average 47 years ANNUAL INCOME Average $81,295 RESIDENCY Average 25 years

Weight of Insert

Up to 2.5 oz2.6-3.5 oz

3.6 oz or more

Cost per Piece

$.090 $.190

ask for quote

Wednesday 4:00pm Thursday 4:00pm Friday 4:00pm Monday 4:00pm Tuesday 4:00pm Wednesday 4: 00pm

ADVERTISING RATES EFFECTIVE JANUARY 1, 2016

*22%

refu

sed

*22%

refu

sed

PUBLISHES WEDNESDAY

DOCUMENTS

COLOR & TYPE GUIDE COMMON AD SIZES BILLING POLICY

IMAGES SENDING FILESCOLORS:P lease use CMYK color profile(all other color profiles will be converted)

Black 100% (no 4 color black)

ACCEPTED FILE FORMATS:1. Acrobat Pro PDF (please export PDF with “Press Quality” setting)

2. InDesign - Version CS5.5 (InDesign file - fonts and images must be included.)

3. Illustrator - Version CS5.5 (Line art only, no embedded photos, text must be converted to outlines)

UNACCEPTABLE FILE FORMATS• Quark, Publisher and PageMaker• Ads built in photoshop will result in lower quality reproduction and pixelation.

NOTE: Ads received digitally that do not comply with these specs may have to be adjusted for the best reproduction. You will be notified in advance of any changes made by your sales representative.

We strongly suggest that a high-end page layout program be used for file creation.

PRINTING COLORSWe do not support Pantone or RGB colors. These colors will be converted to CMYK.

DESIGNING WITH BLACK TEXTAvoid using 4 colors to produce a ‘rich’ black. Color shifts can create unwanted hues and misregistration of type in newspaper print.

TYPE STYLE & USAGEFor clarity and readability, 10 point type or larger is recommended in newspaper advertising design. Type smaller than 8 point is not recommended as readability is compromised. If color text is used, font size should be greater than 13 points.

REVERSE TYPEType reversed out of color areas should be a minimum of 10 points. This allows for maximum readability.

FULL PAGE IMAGE AREA JH News&Guide 10.167in wide x 15.833in high (no bleeds available) JH Daily 10.167in wide x 13.833in (no bleeds available)

HALF PAGE IMAGE AREA JH News&Guide 10.167in wide x 7.833in high JH Daily 10.167in wide x 6.833in

QUARTER PAGE IMAGE AREA JH News&Guide 5in wide x 7.833in high JH Daily 5in wide x 6.833in

EIGHTH PAGE IMAGE AREA 5in wide x 3.833in high

Advance payment for advertising is required for new accounts, political, and out-of-county advertisers.

CREDIT ARRANGEMENTS ARE AVAILABLE ON THE FOLLOWING TERMS:

1. Established business for minimum of 6 months, completed and approved credit application.

2. Payment terms - 30 days net. Accounts with balances beyond 90 days require payment in full before resuming advertising schedule.

ERRORS Errors within ads should be reported immediately. Publisher’s liability shall not exceed the cost of space involved, including ads ordered and omitted. Publisher will promptly adjust errors.

Logos, artwork and advertisements created by the newspaper for publication can be made available for other commercial uses at prevailing market rates. Ask for details.

PHOTOGRAPH COLOR SETTINGS:

1. All Photos must be at least 200dpi2. Color images must be CMYK3. Black and white must be grayscale.

FILE FORMATS/SIZING:All Photoshop formats will be accepted, though .pdf, .tif and .jpg formats are preferred.

Digital images should be sized at 100% of size used in ad. Images resolution should be between 200dpi - 250dpi.

DOT GAIN The important items to remember are:

1. Images will print 20-30% darker than what you see on the monitor.

2. B/W ink gain will be limited to black, while process color images gain on all 4 colors.

3. Shadow detail will generally be lost.

Please tone your photos accordingly.

UNDER 10 MB:E-mail your advertising representative or [email protected]

OVER 10 MB:To send a file via FTP, you must use an FTP programsuch as Fetch or Cyberduck for Mac, or cuteFTP or FileZilla for Windows.

• Use only SFTP• Address is 162.248.128.92• Port 2222 (If your FTP software does not have a field forthe port, you may be able to enter the address as162.248.128.92:2222)

username: newsandguidepassword: newsandguide

The first time you connect, you might get a dialog box about security or a key. Just say OK; this should not appear on subsequent connections.

You should now see a list of files. You can place your file here. Please zip your files before placing them on the FTP site.

P.O. Box 7445 • Jackson, WY 83002 1225 Maple Way • Jackson, WY 83001

307.733.2047 307.733.2138

www.jhnewsandguide.com [email protected]

Kevin Olson Adam Meyer

2013 U.S. Census Bureau

Teton County - 22,268 Jackson - 10,135 Wilson, Teton Village - 1,812

Per capita income - $93,194 Median age - 36Persons per household - 2.76 Children under 18 - 19.2%

Annually, Jackson Hole attracts more than 3 million visitors as a destination summer and winter resort area. Tourism-related businesses thrive in the summer due to access to Yellowstone and Grand Teton National Parks and an array of outdoor sports available in the Teton Region. In the winter, Jackson Hole transforms into a major destination ski resort known for its challenging terrain and plentiful snowfall.

PRINT SPECIFICATIONSEFFECTIVE JANUARY 1, 2016

NOTICE: By advertising in the Jackson Hole News&Guide or Jackson Hole Daily, the advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violations of privacy resulting from the publication of the advertiser’s advertisement.

DISPLAY ADVERTISINGPRINT SPECIFICATIONSbloximages.newyork1.vip.townnews.com/jhnewsand... ·...

Documents

Transcript of DISPLAY ADVERTISINGPRINT SPECIFICATIONSbloximages.newyork1.vip.townnews.com/jhnewsand... ·...