1. Introductions: The Official Disney Princesses

2. Historical Background In early 2000, when Andy Mooney was hired by the Disneyconsumer-products division to help combat dropping sales, theidea for the Disney Princess franchise was born. While waiting in line at a `Disney On Ice show, he found himselfsurrounded by young girls dressed as generic non-Disneyprincesses. Soon after realizing the demand, the Disney Princessline was formed. Despite limited advertising and no focus groups, the variousDisney Princess items released became a huge success. Sales atDisney Consumer Products rose from $300 million in 2001 to $3billion in 2006. Today there are over 25,000 products based on thefranchise. 3. MerchandisingThe Disney Princess hasgrown to become theRecently, Disney announced the inclusion ofcompanies most popular its first-ever African American princess namedbrand, overtakingTiana who is loosely based on the protagonistfrom the childrens story THE PRINCESS ANDWinnie-the-Pooh and theTHE FROG. Below is a fan-made video takencompanys iconic mascot,at Disneyland announcing the merchandisingMickey Mouse. Six yearsoptions available for Tiana:ago, the princessesgenerated $100 million insales. Now DisneyPrincess merchandise issold in 90 countries, andit has earned $3.4 billionsince its inception. 4. Talk About Setting the Womens Movement Back By About 50 years! StereotypesThe Disney Princesses and the Disney Corporationitself, have often been criticized for the negative racialand gender stereotypes thatare reinforced viathese characters.Their Beauty is their ONLYSalvation and ALL RequireMen to RESCUE them! 5. Stereotypes ContinuedThese negative stereotypes are so prevalent that many authorshave written on the subject of the Disney Princesses and theirdamaging influence on young girls self-esteem. 6. Lets Not Forget the MenThese negative stereotypes arent exclusive to the women, Disneyalso reinforces some obvious male stereotypes through its Princesand their attempts to attract the Princesses: 7. Princess ParodyThe excess andover-glamorization of the Disney Princess has beenparodied andsatirized on severaldifference occasions. 8. The Future of the PrincessesDisney seems to be coming around tothe idea that thetraditional notion ofthe Princess may be outdated and even Even traditionalobsolete.characters like Rapunzel are being Disneys 2012reinvented toAnimated Filmreflect a woman of`Brave reveals athe 21st century Princess (Merida) independent andwho is a talented ready to take onarcher and a forcethe world!to be reckoned with. 9. http://www.imdb.comhttp://dalilagfx.deviantart.com/art/Disney-Princesses-169201581http://amandamengel.wordpress.com/2012/04/01/disney-dazed/http://youbentmywookie.com/wtf/a-sociological-look-at-the-deconstruction-of-disney-princes-7483http://www.youtube.com/watch?v=1mw1B3nWJMIhttp://the-simpsons-ocs.deviantart.com/gallery/?set=24565984&offset=16http://www.empoweredbyplay.org/2011/02/peggy-orensteins-cinderella-ate-my-daughter/http://www.disney.co.uk/princess/index.jsphttp://disney.wikia.com/wiki/Disney_Princess