Walt Disney

Muhammad Iqbal

Introduction

• Rank: 13 (Inter Brand 2012)

• Parent Company: Walt Disney Motion Picture Group

• Head Quarter: California, US• Mickey Mouse official mascot of Disney• Revenue: $ 42.278 billion • Product category: Entertainment• Officially markets in 40 countries

Brief History• Disney was School Drop out• 1923 by brothers Walt and Roy Disney as an

animation studio• 1938 Snow White and the Seven Dwarves• 1949 Walt Disney Music Company• 1975 Walt Disney World Village• 2006 Purchased Pixar• 2009 Wall e wins the academy award• 2012 The Avenger was the blockbuster Movie

Mission Statement

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and

related products in the world.”

Different SBU’s

• Pixar• Marvel• Touch Stone• HYPERION• Disney Stores• Radio Streaming• Disney-ABC Television Group(ESPN)• Disneyland or Disney World

Consumer Products

SWOT Analysis

Strengths

– High market share– High quality products– Strong Brands– Strong financial position– Stores Parks located in

a good areas– Giants in their field

Weakness– Movies having corrupted

thoughts– High product price– Sell movies on DVD’s– Outlets in only developed

countries– Most movies end up with

success in love

SWOT Analysis

Opportunities– Selling movies online– Introduce in new

markets– Sell products online– Use Third Party

Logistics Provider– Building more stores

and parks

Threats– Strong Competitors– Changing technology– New competitors– Having competitors

selling same product with less price

– Increase in salary and high labor cost

ANSOFF Matrix

Product Life Cycle

STP of Disney

Theme Parks Segmenting

– Demographic» Have everything for every

age group

Targeting– Undifferentiated

» Sells products for everyone

PositioningThe happiest place on earth

MoviesSegmenting

– Demographic» Have everything for every

age group

Targeting– Undifferentiated

» Sells products for everyone

PositioningTo make people

happy

Fashion Examples

• New movies are good example of fashion• Latest movies/cartoons often influence

purchase of– Clothing– Toys

Co-Branding with AsusDisney Net book

• Targeted to teenagers• Based on atom and XP• 8.9 inch screen• WIFI• Costs $350

Latest News of Disney

• Dec. 6, 2012: GRAND CELEBRATION OPENS NEWFANTASY LAND, LARGEST EXPANSION EVER AT WALT DISNEY WORLD

• November 28, 2012 THE WALT DISNEY COMPANY BOARD INCREASES ANNUAL CASH DIVIDEND BY 25 % TO $0.75 PER SHARE

• November 1, 2012 THE WALT DISNEY COMPANY COMMITS $2 MILLION FOR HURRICANE SANDY RELIEF AND

• REBUILDING EFFORTS

Thank you for just paying

attention