Discovery. Synthesis. Insight. Understanding. · 2015-11-11 · n BZ Media LLCl 225 Broadhollow...

Software and application development managers at large companies desperately need a

wide-angle view of the trends and what they mean to them and their projects in the ever-changing

world of software and application development. That’s why they read SD Times!

A BZ Media Publication

Discovery. Synthesis. Insight. Understanding.

2 The SD Times Story

3 Editorial

4 The Readers

5 Custom Content and Other Services

6 Rate Card

7 Ad Specifications

8 Editorial Calendar

MEDIA KIT-7PGS_2016_insert sheets 2006 11/11/15 3:10 PM

n BZ Media LLC l 225 Broadhollow Road, Suite 211 l Melville, NY 11747 l Tel 631-421-4158 l Fax 631-421-4130 l www.sdtimes.com

T H E S D T I M E S S T O R Y

For the past 16 years, BZ Media’s SD Times has gained the trust of software development managers, architects, project managers and developers, offering a variety of media to serve those buyers as often as they want and inwhichever format they prefer. With the flood of unfiltered and unreliable data available over the Internet, the need for a trusted guide like the SD Times family of media properties is stronger than ever.

NEWS AS IT HAPPENS: What’s happening in the software development marketplace as it happens, including new products, who’s buyingwhom, industry alliances, activity from standards bodies, and rumorsand rumblings within the industry are posted on the SDTimes.comwebsite. This information is also pushed out via RSS feeds, Twitter,Facebook, LinkedIn, and other social media. More than 200,000unique visitors come to SDTimes.com each month, generating inexcess of 1,000,000 page views per month.

THE TOP STORIES OF THE WEEK:The top stories of the week get analyzed and delivered to 110,000 subscribers to SD Times News on Monday, an e-mail newsletter. This subscription-based product brings readers the most importantstories from the week, along with the popular ‘Linkapalooza’ column and opinions and insights from staff writers and industrythought leaders.

ANALYSIS—WHAT THE NEWS MEANS: That’s covered in each issueof SD Times, the monthly magazine that tells readers what’shappening in the software development industry and what itmeans. Read by more than 75,000 subscribers in both printand digital editions, SD Times includes lively articles, guest views, conversations with industry analysts, and popular columns by editor-in-chief David Rubinstein andLarry O’Brien. Features and special reports in each issuecover the changing technology affecting important productcategories. SD Times helps software development profession-als make sense of the rapidly evolving world that they live in.

Reach the most important audience of buyers in the software development market, the way they want to be reached. In print!

Call David Lyman, Publisher, for a custom proposal, today.

David Lyman +1-978-465-2351 [email protected]


SD Times is the leading magazinefor the software development indus-try. Written for enterprise and ISVmanagers of software development,SD Times focuses on topics of inter-est to decision-makers — those whoneed to understand what’s going onwithin the software developmentindustry and with software develop-ment platforms and tools. SD Timescovers the trends, the major players,the emerging technologies and theproducts for development managers,software developers, architects, andsoftware project and team leaders.

When it comes to choosing topicsfor coverage, SD Times focuses onwhat’s most relevant for our read-ers. Coverage may be triggered byvendor announcements or initia-tives — such as significant newproduct releases or business strate-gies, or industry events such asmergers or acquisitions. We alsocover other industry news, such

as the publication of applicableresearch by consulting firms or academic institutions, releases ofnew standards or initiatives, the evolution of new product categoriesor development paradigms, or happenings at major conferences or trade shows.

SD Times is written by a full-timestaff of editor/reporters, along withwell-known columnists and a selectgroup of outside experienced tech-nology journalists. The editorialteam is led by editor-in-chief DavidRubinstein, a respected writer andeditor with more than 15 years oftechnology journalism experience.


WHAT’S HAPPENING. WHAT IT MEANS.

E D I T O R I A L

SECTIONS AND DEPARTMENTSOpinion: This department carries thepublication’s Guest View and AnalystWatch opinion essays contributed byour readers and industry luminaries.It also includes a section about what’shappening on sdtimes.com.

Special Report: Every issue has an in-depth look at a trend or technology,how it is being implemented, and howit is changing the world of the soft-ware and application developmentmanager.

Buyers Guide: In each issue, SD Timeslooks at the leading companies in aparticular industry segment andbreaks down their product offeringsto help readers make informed soft-ware purchasing decisions.

SD Times 100: Every year, the editors ofSD Times recognize the 100 mostinnovative, industry-leading compa-nies and organizations. To learn moreabout the SD Times 100, including abackgrounder on the awards program,as well as information on nomina-tions, see sdtimes.com/sd-times-100

Guest Views: SD Times welcomes allof its readers — including softwaretool providers — to contributeshort, non-commercial essays reflect-ing personal opinions about thesoftware development industry. TheGuest Views are not PR or market-ing opportunities. Learn more atsdtimes.com/sd-times-magazine/guest-view-guidelines/

Send press releases to [email protected]

See the SD Times editorial calendarat sdtimes.com/wp-content/uploads/2015/11/EditCal2016.pdf

Read the SD Times editorial beatsand journalist contact informationat sdtimes.com/sd-times-magazine/working-with-the-editors/

For more information about the SD Times editorial mission, or todiscuss your upcoming news, callDavid Rubinstein, editor-in-chief, at+1-631-421-4154 or reach him [email protected].


http://sdtimes.com/sd-times-magazine/working-with-the-editors/

http://sdtimes.com/sd-times-magazine/guest-view-guidelines/

http://sdtimes.com/wp-content/uploads/2015/11/EditCal2016.pdf

Senior Development Management

The Developer Pyramid

SD Times Readers

Programmers, Database Developers, Testers

Buying power is rising to the top of the pyramid.

VP, CIO, IT Manager

Software/Application Development Manager

Project Manager

Project Manager

Project Manager

ApplicationDevelopment Manager

E-Business Development Director

Data Management Director

Project Manager

Project Manager

Project Manager

Senior Analyst

Web Designer

Content Manager

Database Development

Manager

Database Administration

Manager

Programming Team

Programming Team Big Data Analysis

Team

Database Development

Team

Database Administrators

Programming Team

Analysts, Architects

Web Programming Team

Programming Team

Programming Team

Programming Team Programming Team

Typical 100-Person Corporate Development Organization = SD Times Readers

Chief Software Architect

Software Architects, Project/Team Managers,

Technical Leads

SD Times is the only magazine in thesoftware development market offeringnews and news analysis. When youcompare it with the few remainingmagazines written for programmers, SD Times stands alone.

Written specifically for developmentmanagers with a need for a wide-angle view of what’s happening in thesoftware development industry andwhat it means, SD Times has an edito-rial focus and format that attract themovers and shakers across the soft-ware development community.

These types of readers are busy anddifficult to find, making the SD Timesaudience the most highly desirablefor advertisers in this market.

In today’s information-driven econo-my, the quality of an enterprise’s soft-ware is a key business differentiator.As a result, companies find them-

selves juggling multiple and increas-ingly business-critical developmentprojects. It is important that eachcompany leverage its developmentefforts by standardizing tool sets;lower costs by buying software tools involume; and standardize on develop-ment methodologies, making it easierto move programmers from one teamto another.

The job of managing these effortsbelongs to the software developmentmanager or application developmentdirector at the company. This keymanagement role has a number oftitles, ranging from CIO or vice presi-dent within the IS department, tosoftware or application developmentmanager, or project or team leader.Whatever their exact job title, thedevelopment managers — not theprogrammers in the trenches — arethe key buyers in the market.

TYPICAL JOB TITLES OF THE SD TIMES READER

Software Development ManagerApplication Development ManagerChief Software ArchitectProject ManagerSenior Technical DirectorVice President, Software DevelopmentManager of Internet DevelopmentSenior Database ManagerSoftware ManagerSoftware Engineering ManagerE-Commerce Applications ManagerSenior DeveloperCIO/CTOPresident & CEOChief Systems AnalystGroup LeaderSoftware ArchitectSoftware Quality Assurance Director Senior Corporate IT ConsultantSoftware Test ManagerSoftware Design DirectorProduct Manager

SD TIMES REACHES YOUR MOST POWERFUL BUYERS:ENTERPRISE DEVELOPMENT MANAGERS

T H E R E A D E R S



C U S T O M C O N T E N T


SPONSORED CONTENT Working with the SD Times editorial team, you can sponsor articles ontopics of your choosing, to help establish your company as a thoughtleader in that area. Our writers will interview one or more persons fromyour company, and generate an article at the contracted length for usein SD Times print magazine and on the sdtimes.com website. You alsoget a print ad to run alongside the article, increasing customer aware-ness of your brand and products, while generating some positive buzz.

BUYER’S GUIDE Each month, the SD Times editorial staff examines an aspectof software development with a feature article and a listing ofvendor products available in that space. A sponsorship in thebuyer’s guide gets you an interview to run within the featurearticle as well as a highlighted listing in the product guide,and a full-page ad placed within the article to help with yourname recognition and customer awareness.

CONTENT CREATION SD Times has a stable of veteran, technology-savvy writers available to create content for your use — on your website, in anewsletter, or however you choose. Articles, interviews and white papers can be written to help drive traffic to your site anddemonstrate leadership in your market space.

AD CREATION You’d like to advertise in SD Times but don’t have a print-readyad? Let our team of marketing experts and graphic designers puttogether a campaign for you designed to build brand awarenessamong our readers. We’ll create the theme and the image, andall you have to do is approve it.

WANT TO KNOW MORE ABOUT ANY OF THESE SERVICES?

Call David Lyman, Publisher

David Lyman +1-978-465-2351 [email protected]

OTHER SERVICES PROVIDED BY SD TIMES

SD Times wants to work with our clients in more customized ways. The goal, of course, is to have our readers learn moreabout you and to drive them to your websites, so that when they’re ready to make a purchase, you’re top of mind. We are making the following services available to help you achieve your business goals:


Issue # Issue Date Reserve Space Materials Close

321 January December 1 1 December 15

322 February January 12 January 15

323 March February 12 February 15

324 April March 8 March 1 1

325 May April 4 April 9

326 June May 9 May 13

327 July June 7 June 10

328 August July 12 July 15

329 September August 9 August 12

330 October September 6 September 9

331 November October 1 1 October 14

332 December November 7 November 9

CLOSING DATES 2016 Updated 11/03/15

R A T E C A R D # 1 7

4-COLOR RATES Effective January 1, 2016

1x 6x 12x 18x 24x 36x 48x 60x

Full Page 12,973 7,960 7,438 6,982 6,602 6,355 5,742 5,348

Half Page 7,245 4,842 4,375 4,190 3,939 3,750 3,507 3,285

Third ,270 3,893 3,516 3,185 2,988 2,841 2,679 2,532

Quarter Page 4,688 2,887 2,913 2,621 2,447 2,317 2,174 2,044

Rate Base75,000

COVER RATES – EXTRABack Cover +30%

Inside Front Cover +20%

Inside Back Cover +15%

Opposite Inside Front Cover +15%

Other Special Position +10%

Bleed No Charge

Metallic colors Contact publisher

Furnished Inserts and Belly Bands: Contact the publisher for rates and details.

PACKAGE PROGRAMSContact your sales manager about our integrated print and online rate packages.


Call us for significant

SpecialDiscounts!

MEDIA KIT-7PGS_2016_insert sheets 2006 11/11/15 3:10 PM Page 6

MATERIALS SUBMISSIONWe require digital files. Acceptable formats are:

PDF/X-1a • Compatible with Acrobat 4 (PDF 1.3) • Embed all fonts• All images CMYK. Spot colors should be separated.

No RGB or Lab colors. • Crop marks, if any, are offset 12pt. (0.167in.) They should not

appear within the bleed area.• Flatten transparency

Photoshop TIFF or JPG: 300 dpi, CMYK

Illustrator EPS • Fonts converted to outlines• Placed images should be at 100%, 300 dpi• Document Mode: CMYK• Spot colors must be separated• Transparency flattened. Use the High Resolution Transparency

Flattener Preset (found under the Edit menu)

Trim Size: 8" x 10 7/8".

Crop Marks and Bleeds: If you wish toinclude crop marks, please make sure they areoffset 12pt. (0.167in.), so as not to appearwithin the bleed area. Please include 1/8" bleedbeyond trim on all sides of ads that bleed.

Screen Requirements: 133 line screen.

Binding: Saddle stitch.

4-Color: All 4-color solids should not exceedthe SWOP specification of 280% total screendensity. We suggest a rich black be construct-ed of 40% Cyan and 100% Black.

Output Intent: U.S. Web Coated (SWOP) v2

Production Services: Coupon codes areavailable to advertisers at no charge. All production services are billed at cost, including address and phone number changes,stripping/scanning logos, photographs andcolor breaks.

Electronic submission: Send files [email protected] use Stuffit or Winzip to shrink largefiles for transmission. If your file is largerthan 10MB, we suggest usingwww.hightail.com.

Acceptable media: 650MB CD. Clearly labelyour disk with advertiser name, contact nameand contact telephone number. You mayinclude a printed proof of your ad from thefile submitted for color and content reference.

URL SUBMISSIONThe PDF edition of SD Times hotlinks readers to your home page, unless a specific URL isincluded in the print version of your ad. This is a unique opportunity for you to trackresponse to your ad in our PDF edition. SD Times does not track this information.

SHIPPING INFORMATIONSend insertion orders and contracts and advertising materials to:Ad Traffic ManagerBZ Media 225 Broadhollow Road, Suite 211Melville, NY [email protected]

CONTACT INFORMATIONArtwork Preparation QuestionsMara LeonardiArt Director+1-631-421-4158 [email protected]

Materials Submission, [email protected]@bzmediamail.com

DIMENSIONS

A BZ Media Publication

Updated 10.05.15

A D S P E C I F I C AT I O N S


Trim Size: 8" x 10 7/8"Bleed Size: 8 1/4" x 11 1/8"

Trim Size: 16" x 10 7/8"Bleed Size: 16 1/4" x 11 1/8"

Half Page (h)Full Page 2-Page Spread

W x H: 7" x 4 3/4 "Bleed Size: 8 1/4" x 5 1/4"

Quarter PageHalf Page (v)

W x H: 3 3/8" x 9 7/8" W x H: 3 3/8" x 4 3/4"Bleed Size: 4" x 11 Bleed Size: 2 x 1 1 1/8" 1/8"

One-Third Page (v)

W x H: 2 3/8" x 9 7/8"7/8"

KEEP LIVE MATTER 1/4" FROM TRIM, 3/8" FROM BLEED.


E. Asia

India

Australia

Europe

Middle East

W. Asia

Eastern U.S./Eastern CanadaEurope/Middle East/Western AsiaJonathan [email protected]

Western U.S./Western Canada/Eastern Asia/Australia/IndiaPaula F. Miller+1-925-831-3803 [email protected]

For advertising opportunities, call your regional sales manager or Publisher David Lymanat +1-978-465-2351 or [email protected]

BZ Media BZ Media LLC l 225 Broadhollow Road, Suite 211 l Melville, NY 11747 l Tel 631.421.4158 l Fax 631.421.4130 l www.sdtimes.com

January Issue No. 321

Feature Story: Year in ReviewFeature Story: Containers and MicroservicesSpecial Report: Developing for AzureBuyers Guide: Application Performance Management

RESERVE SPACE: Dec. 11, 2015 MATERIALS CLOSE: Dec. 15, 2015

February Issue No. 322

Feature Story: Is Spark Replacing Hadoop?Special Report: Mobile TestingBuyers Guide: DevOps: Continuous Delivery

RESERVE SPACE: Jan. 12, 2016 MATERIALS CLOSE: Jan. 15, 2016

March Issue No. 323

Feature Story: Data Analytics and ReportingSpecial Report: Mobile DevelopmentBuyers Guide: Testing Solutions

RESERVE SPACE: Feb. 12, 2016 MATERIALS CLOSE: Feb. 15, 2016

April Issue No. 324

Feature Story: Taking SQL to the Next LevelSpecial Report: Microsoft OfficeBuyers Guide: ALM & Agile Suites

Bonus Distribution: Big Data TechCon

RESERVE SPACE: March 8, 2016 MATERIALS CLOSE: March 11, 2016

May Issue No. 325

Feature Story: IoT: Rise of the MachinesSpecial Report: Jenkins and Continuous IntegrationBuyers Guide: Software Configuration Management

RESERVE SPACE: April 4, 2016 MATERIALS CLOSE: April 9, 2016

June Issue No. 326

Feature Story: Windows 10Feature Story: Drone DevelopmentSpecial Report: SD TIMES 100 Buyers Guide: Testing Solutions

RESERVE SPACE: May 9, 2016 MATERIALS CLOSE: May 13, 2016

July Issue No. 327

Feature Story: New SQL vs NoSQLSpecial Report: Agile DevelopmentBuyers Guide: DevOps Solutions

Bonus Distribution: Wearables TechCon, AnDevCon, Agile 2016

RESERVE SPACE: June 7, 2016 MATERIALS CLOSE: June 10, 2016

August Issue No. 328

Feature Story: Testing in an Agile WorldSpecial Report: Web application developmentBuyers Guide: Imaging and Graphics

RESERVE SPACE: July 12, 2016 MATERIALS CLOSE: July 15, 2016

September Issue No. 329

Feature Story: ITIL and DevOps InfrastructureSpecial Report: Testing in ProductionBuyers Guide: Big Data Analytics

Bonus Distribution: StarWest

RESERVE SPACE: Aug. 9, 2016 MATERIALS CLOSE: Aug. 12, 2016

October Issue No. 330

Feature Story: Software LicensingFeature Story: Visual Studio.. From IDE to PlatformSpecial Report: Companies to WatchBuyers Guide: ALM Suites

RESERVE SPACE: Sept. 6, 2016 MATERIALS CLOSE: Sept. 9, 2016

November Issue No. 331

Feature Story: API ManagementSpecial Report: Machine Learning and Big DataBuyers Guide: DevOps Tools

RESERVE SPACE: Oct. 11, 2015 MATERIALS CLOSE: Oct. 14, 2016

December Issue No. 332

Feature Story: Scaling Out! Big Data ManagementSpecial Report: Team Foundation ServerBuyers Guide: PDF Tools

RESERVE SPACE: Nov. 7, 2016 MATERIALS CLOSE: Nov. 9, 2016

The calendar is subject to change without notice. See www.sdtimes.com for the latest version. SD Times will distribute extra copies at additional events in 2016. The dates of those shows have not been set by the event organizers.

READEXSTUDYISSUE

READEXSTUDYISSUE

READEXSTUDYISSUE

Take advantage of our

FREEReadex Studies to find out!!

What do readers think of your ad??

Updated 10.06.15

Discovery. Synthesis. Insight. Understanding. · 2015-11-11 · n BZ Media LLCl 225 Broadhollow...

Documents

Transcript of Discovery. Synthesis. Insight. Understanding. · 2015-11-11 · n BZ Media LLCl 225 Broadhollow...