Discovery Environment Assessment from the Publisher and Library Perspectives

Robert Boissy, Manager of Account Development

April 11, 2014

NETSL Annual Spring Conference: 2014

Coming Up Roses: Growing Towards The Future

SpringerLink Usage Statistics | NETSL Conference | 2

User Profile: Visit Data from WebTrekk

• How do your users get to SpringerLink?

• When you see referral type “Direct” this means the user either typed a URL of the website or a specific page, or clicked a link to the website - for example through a ToC alert e-mail, syllabus, bookmark, link in any e-mail, link on a website or blog, etc. “Direct” is all traffic that has not been directed to SpringerLink from a recognizable search box, or identifiable resolution service, such as a library catalog or discovery service search box, Google, PubMed, any Specialty Index, Springer.Com marketing site search, etc. We have come to think of direct traffic as social/shared in nature.

• When do your users go to SpringerLink?

• What tools are they using when they visit SpringerLink?

• How Mobile and Desktop Friendly is your Library Website?

• Data from Google Developers PageSpeed Insights

All data used with expressed permission of the Schools. Thank you Schools!

SpringerLink Usage Statistics | NETSL Conference | 3

Worldwide Visits to SpringerLink by Top 10 Referring Sites: Most Recent 12 Months

No. Entry Sources Visits % Visits

1 direct 5890102 24.96

2 www.google.com 2077572 8.81

3 scholar.google.com 1813438 7.69

4 www.ncbi.nlm.nih.gov 1349998 5.72

5 www.google.de 692929 2.94

6 www.google.co.in 622920 2.64

7 scholar.google.co.uk 478101 2.03

8 www.springer.com 442474 1.88

9 www.google.co.uk 432398 1.83

10 scholar.google.de 300800 1.27

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Visits to SpringerLink: Last 8 Months: Top Referring Sites: RU/H: Research Universities (high research activity), 27,537 Students, Majority Undergraduate – Northeastern University

No. Entry Sources Visits % Visits

1 direct 12435 25.27

2 www.google.com 11294 22.95

3 alma.exlibrisgroup.com 9369 19.04

4 scholar.google.com 8652 17.58

5 www.ncbi.nlm.nih.gov 2440 4.96

6 www.springer.com 598 1.22

7 apps.webofknowledge.com.ezproxy.neu.edu 442 0.9

8 library.northeastern.edu 366 0.74

9 www.bing.com 187 0.38

10 en.wikipedia.org 161 0.33

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Social Media Referrals from NEU to SpringerLink: Most Recent 12 Months

No. Social Media Sources Qty Sources % Qty Sources

1 en.wikipedia.org 336 52.01

2 www.facebook.com 83 12.85

3 www.reddit.com 72 11.15

4 t.co (Twitter) 53 8.2

5 www.linkedin.com 28 4.33

6 www.researchgate.net 12 1.86

7 m.facebook.com 11 1.7

8 webberenergyblog.wordpress.com 7 1.08

9 zenoarrow.blogspot.com 6 0.93

10 experimentalturk.wordpress.com 4 0.62

SpringerLink Usage Statistics | NETSL Conference | 6

Visits to SpringerLink in Last 12 Months by Top Referring Sites: RU/H: Research Universities (high research activity) 15,000 students, high ratio of undergraduates – University of New Hampshire

No. Entry Sources Visits % Visits

1 scholar.google.com 8239 25.63

2 www.google.com 7922 24.65

3 direct 6308 19.62

4 sc8ln4lf7c.search.serialssolutions.com 2169 6.75

5 sc8ln4lf7c.search.serialssolutions.com.libproxy.unh.edu 1566 4.87

6 libproxy.unh.edu 1272 3.96

7 www.ncbi.nlm.nih.gov 692 2.15

8 www.springer.com 512 1.59

9 sc8ln4lf7c.scholar.serialssolutions.com 353 1.1

10 library.unh.edu 284 0.88

SpringerLink Usage Statistics | NETSL Conference | 7

Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research University (very high research activity): 12,000 students, Medical School – Yale University

No. Entry Sources Visits % Visits

1 www.ncbi.nlm.nih.gov 43821 22.1

2 scholar.google.com 40230 20.29

3 www.google.com 32483 16.39

4 direct 31561 15.92

5 sfx.library.yale.edu 20132 10.15

6 www.springer.com 4670 2.36

7 orbis.library.yale.edu 3716 1.87

8 www.google.com.hk 2578 1.3

9 cushing.med.yale.edu 2351 1.19

10 scholar.google.com.hk 1258 0.63

SpringerLink Usage Statistics | NETSL Conference | 8

Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research Universities (very high research activity) : 10,000+ students, Predominantly Graduate, No Medical School

No. Entry Sources Visits % Visits

1 www.google.com 55962 28.11

2 direct 44842 22.52

3 scholar.google.com 39314 19.75

4 www.ncbi.nlm.nih.gov 13404 6.73

5 library.xxx.edu 6914 3.47

6 www.springer.com 3555 1.79

7 xxxxx.xxx.edu 3473 1.74

8 apps.webofknowledge.com 2119 1.06

9 xxxxx.xxx.edu:8888 1811 0.91

10 link.springer.com 1349 0.68

SpringerLink Usage Statistics | NETSL Conference | 9

Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: DRU: Doctoral/Research Universities: 4961 students, High Undergraduate, Technical Institute -- WPI

No. Entry Sources Visits % Visits

1 direct 6931 24.48

2 www.google.com 5996 21.18

3 scholar.google.com 4925 17.4

4 au4sb9ax7m.search.serialssolutions.com 3709 13.1

5 wpi.summon.serialssolutions.com 3090 10.92

6 www.ncbi.nlm.nih.gov 660 2.33

7 scholar.google.com.ezproxy.wpi.edu 640 2.26

8 www.springer.com 316 1.12

9 au4sb9ax7m.scholar.serialssolutions.com 281 0.99

10 wpi.summon.serialssolutions.com.ezproxy.wpi.edu 209 0.74

SpringerLink Usage Statistics | NETSL Conference | 10

Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 3148 students, Very High Undergraduate – Wesleyan University

No. Entry Sources Visits % Visits

1 www.google.com 2257 20.38

2 direct 2197 19.84

3 scholar.google.com 2039 18.42

4 wd5ka5yq6f.search.serialssolutions.com 1284 11.6

5 wesleyan.summon.serialssolutions.com 702 6.34

6 www.ncbi.nlm.nih.gov 631 5.7

7 ctwweb.wesleyan.edu:7003 458 4.14

8 www.ams.org 200 1.81

9 scholar.google.com.ezproxy.wesleyan.edu 152 1.37

10 wd5ka5yq6f.scholar.serialssolutions.com 143 1.29

SpringerLink Usage Statistics | NETSL Conference | 11

Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2141 students, Very High Undergraduate -- Williams College

No. Entry Sources Visits % Visits

1 www.google.com 2127 28.28

2 scholar.google.com 1707 22.7

3 direct 1418 18.85

4 francis.williams.edu 736 9.79

5 sfxhosted.exlibrisgroup.com 454 6.04

6 www.ncbi.nlm.nih.gov 303 4.03

7 ng3xu5zx7f.search.serialssolutions.com 100 1.33

8 www.springer.com 77 1.02

9 www.ams.org 48 0.64

10 en.wikipedia.org 48 0.64

SpringerLink Usage Statistics | NETSL Conference | 12

Visits to SpringerLink in 2013 by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2932 students, exclusively undergraduate – The College of the Holy Cross

No. Entry Sources Visits % Visits

1 www.google.com 1260 25.81

2 scholar.google.com 1178 24.13

3 direct 883 18.09

4 library.holycross.edu:4550 534 10.94

5 www.ncbi.nlm.nih.gov 255 5.22

6 discover.holycross.edu 193 3.95

7 atoz.ebsco.com 126 2.58

8 linksource.ebsco.com 53 1.09

9 www.springer.com 50 1.02

10 library.holycross.edu 36 0.74

SpringerLink Usage Statistics | NETSL Conference | 13

NEU Visits to SpringerLink: Last 12 Months: Days of the Week

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SpringerLink Usage Statistics | NETSL Conference | 14

NEU Visits to SpringerLink: Last 12 Months: Hours of the Day

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SpringerLink Usage Statistics | NETSL Conference | 15

A year of traffic from NEU to SpringerLink

2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2014-01 2014-02 2014-030

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SpringerLink Usage Statistics | NETSL Conference | 16

NEU Visits to SpringerLink: Last 12 Months: Top Browser Types

No. Browser Visits % Visits

1 Safari 6 7565 10.92

2 Google Chrome 30 5064 7.31

3 Google Chrome 26 4855 7.01

4 Google Chrome 31 4716 6.81

5 Google Chrome 33 4367 6.31

6 Google Chrome 32 4283 6.18

7 Google Chrome 29 3640 5.26

8 Google Chrome 27 3295 4.76

9 Google Chrome 28 3228 4.66

10 Safari 5 3121 4.51

SpringerLink Usage Statistics | NETSL Conference | 17

NEU Visits to SpringerLink: Last 12 Months: Operating Systems

No. Operating System Visits % Visits

1 Windows 7 30067 43.41

2 Mac 6494 9.38

3 Mac OS X 10.7 5707 8.24

4 Mac OS X 10.6 4855 7.01

5 Mac OS X 10.9 4277 6.18

6 Windows XP 3946 5.7

7 Mac OS X 10.8 3743 5.4

8 Windows 8 3459 4.99

9 Unix/Linux 1867 2.7

10 Windows 8.1 1263 1.82

SpringerLink Usage Statistics | NETSL Conference | 18

NEU Visits to SpringerLink in Last 12 Months by Device Class

No. Device Class Visits % Visits

1 PC / laptop 68053 98.26

2 tablet 662 0.96

3 mobile phone 540 0.78

Mobile, in my backyard

SpringerLink Usage Statistics | NETSL Conference | 19

Worldwide Visits to SpringerLink: Last 12 Months: Device Class

No. Device Class Visits % Visits

1 PC / laptop 224944902 93.23

2 mobile phone 10276244 4.26

3 tablet 6054117 2.51

4 TV 29 0

Wi-Fi hotspot, Dubai

SpringerLink Usage Statistics | NETSL Conference | 20

NEU Visits to SpringerLink: Last 12 Months: Top Mobile Devices

No. Devices Visits % Visits

1 iPad 625 52

2 iPhone OS 7 152 12.65

3 iPhone OS 6 139 11.56

4 iPhone OS 1 76 6.32

5 Other Android 50 4.16

6 Google Nexus 7 20 1.66

7 Samsung Galaxy S4 18 1.5

8 iPhone OS 5 12 1

9 Other Android 4.0 11 0.92

10 Samsung Galaxy S III 11 0.92

SpringerLink Usage Statistics | NETSL Conference | 21

PageSpeed Insights from Google Developers : NEU has Great Scores!

http://developers.google.com/speed/pagespeed/insights/

69 of 100 points for mobile speed

1 red flag, 5 yellow flags

4 green for good flags

90 out of 100 points for

Desktop-friendliness

No red flags

5 yellow flags

5 green for good flags

98 of 100 points

for mobile UX!

1 yellow flag

4 green for good flags

Do try this at home!

SpringerLink Usage Statistics | NETSL Conference | 22

Your Discovery Environment is Our Discovery Environment

• WebTrekk is Springer’s in-house web analytics tool

• We include web analytics data in our standard account review documents

• We think this tool will help in before/after studies of discovery tool effects

• We also track your downloads on a quarterly basis

• We will do a discovery review for any client where usage is sub-par or falling

• We send our full set of metadata to all discovery services; MARC records are public

• Next big thing – author analysis – books, journals, editors

• Robert.Boissy@Springer.Com +1-781-244-7918

• Account Development, Northeast/Mid-Atlantic US

Spring is overdue at Springer Plainville, MA Office