Discovering reading experience using Interpretative

phenomenological analysis

@tomboudaÚISK/KISK

Information interaction 2015

Dissertation theses overview• Reading in digital age– Materiality – Entirety of document– Sensorimotor perception

• Technology (Hayler, 2015)– Extend our abilities – Communal– Incorporated– Domesticating

Dissertation theses overview

• Reading experience (Holland, 2009)– Immersion (Ryan, 2011)– Transportation (Gerrig, 1993)– Flow (Nell, 1988)– Absorption (Kuijpers, 2014) – Engagement (Busselle, 2009) – Involvement (Klimmt, 2003)

Research question

How do university students, who read scholarly texts on tablet, perceive its sensorimotor experience and what implications and consequences does it have?

Research paradigm

• Positivist approach– Quantitative measurement– EEG, fMRI, Eye Tracking

• Interpretative approach– Experience– Deep understanding of phenomenon

Theoretical perspective

• Phenomenology– Husserl – rigorous descriptive approach– Heidegger – hermeneutics and interpretative

approach– Merleau-Ponty – people perceive their

environment using their body

Interpretative phenomenological analysis (IPA)

• Goal: describe phenomenon in details• Methods: semi.-structured interview, focus

groups• Sample: deliberately selected participants• Data analysis: reflection, coding, relationships,

theory

• Smith, Flowers a Larkin (2009), Koutná Kostínková a Čermák (2013)

Research situation

• Reading an article about vaccination in the Czech Republic (PDF) (15 min.)– PRYMULA, R.; BENCKO, V. Očkování a jeho role v prevenci

infekčních nemocí Odmítání očkování-vážný problém veřejného zdravotnictví. General Practitioner/Prakticky Lekar, 2014, 94.6.

• Interview (45 min.)

Examples of questions

• Would you give me an example?• Can you elaborate on that idea?• Would you explain that further?• I’m not sure I understand what you’re saying.• Is there anything else?

My progress

• 2 interview• Coding using QDA Miner 4 Lite

• Issues: – The depth of interview– Emotions– Gender issue– Quality of record– Only tablets, not e-readers

DESMET, P. M. A., R. PORCELIJN a M. B. DIJK)

Thanks for your attention

@tomboudaÚISK/KISK

Informační interakce 2015

Resources• HAYLER, Matt. 2015. Challenging the phenomena of technology: embodiment,

expertise, and evolved knowledge. Great Britain: Palgrave Macmillan, pages cm. ISBN 978-113-7377-852.

• HOLLAND, Norman N. 2009. Literature and the brain. 1st ed. Gainesville, FL: PsyArt Foundation. ISBN 05-780-1839-X.

• GREEN, Melanie C, Jeffrey J STRANGE a Timothy C BROCK. c2002. Narrative impact: social and cognitive foundations. Mahwah, N.J.: L. Erlbaum Associates, xv, 373 p. ISBN 080583124x.

• NELL, Victor. 1988. Lost in a book: the psychology of reading for pleasure. Pbk.ed. New Haven: Yale University Press. ISBN 03-000-4115-2.

• KUIJPERS, Moniek M., Frank HAKEMULDER, Ed S. TAN a Miruna M. DOICARU. 2014. Exploring absorbing reading experiences: Developing and validating a self-report scale to measure story world absorption. Scientific Study of Literature [online]. 4(1): 89-122 [cit. 2015-08-29]. DOI: 10.1075/ssol.4.1.05kui. ISSN 2210-4372. Dostupné z: http://www.jbe-platform.com/content/journals/10.1075/ssol.4.1.05kui

Resources• BUSSELLE, Rick a Helena BILANDZIC. 2009. Measuring Narrative

Engagement. Media Psychology [online]. 12(4): 321-347 [cit. 2015-08-29]. DOI: 10.1080/15213260903287259. ISSN 1521-3269. Dostupné z: http://www.tandfonline.com/doi/abs/10.1080/15213260903287259

• KLIMMT, Christoph a Peter VORDERER. 2003. Media Psychology “is not yet there”: Introducing Theories on Media Entertainment to the Presence Debate. Presence: Teleoperators and Virtual Environments [online]. 12(4): 346-359 [cit. 2015-08-29]. DOI: 10.1162/105474603322391596. ISSN 1054-7460. Dostupné z: http://www.mitpressjournals.org/doi/abs/10.1162/105474603322391596

• DESMET, P. M. A., R. PORCELIJN a M. B. DIJK. Emotional Design; Application of a Research-Based Design Approach. Knowledge, Technology [online]. 2007-10-18, vol. 20, issue 3, s. 141-155 [cit. 2013-12-03]. DOI: 10.1007/s12130-007-9018-4. Dostupné z: http://link.springer.com/10.1007/s12130-007-9018-4