Mike Adam, Digital Animal CEO

Encouraging genuine recommendations

June 28th 2016

Marketing is like markets.

Shout!Interrupt!Bombard!Dominate!Pester!

Outreachdigital.org @outreachdigit

Stop customer abuse.

Outreachdigital.org @outreachdigit

Discover customer love.

Word of mouth is as old as the hills.

Recommendations are the main influence in more than 50% of purchase decisions.

Outreachdigital.org @outreachdigit

Closenessif the recommender and recommendation recipient are family or friends, the recipients’ propensity to buy doubles.

Expertiseif the recommender moves from ‘minimal expertise’ to ‘expert’, the recipients’ propensity to buy triples.

Timelinessif the recommendation is received when the recipient is actively looking, the recipients’ propensity to buy doubles.

What makes a powerful recommendation?

Outreachdigital.org @outreachdigit

Customers are valuable not just in how much they spend but in how much they influence others to spend.

Most people don’t share via share buttons; they copy and paste the URL and send to friends. Most marketers don’t track address bar sharing.

Understanding address bar sharing identifies which content is shareable and which customers are natural sharers.

Our campaigns show a high incidence of proximate sharing, where the recommender and recipient are co-located (same office/household).

Things we’ve learnt

Outreachdigital.org @outreachdigit

Do you treat your customers well?

Do you discover customer love?

What is the future of digital marketing?

Outreachdigital.org @outreachdigit

Recommendation based on real product experience

Mike Adam, Digital Animal CEO

Encouraging genuine recommendations

June 28th 2016