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Discovering and Mapping Your Community Needs
Mark A. Carrozza, MAHealth Foundation of Greater Cincinnati
Jené Grandmont, MA
HealthLandscape
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Outline Who are we and what do we care about? How can data help us? What are different types of data? Examples
Demographics American Community Survey Census Bureau
Health ChildStats.gov Ohio Chartbook National Survey of Children’s Health
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Who are We?
What do we care about?
Data Democratization
Reducing the distance between data producers and data users
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Outline
Who are we and what do we care about? How can data help us?
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How Can Data Help Us?
Family stories give a face and heart to needs. Data expands family stories to inform policy
debates and drive change.
“At the end of the day, people change or support change for emotional reasons. Data helps them then rationalize their decisions.”
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Uses of Data
Identifying/documenting needs How many children in your state have what
needs? How do needs vary across states and why? How do needs vary across subgroups of children
within and across states and why? How does data support your assumptions or what
you re hearing from the field (providers, families, other agencies)?
How is need changing over time? What is happening in one’s own ‘backyard’?
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Uses of Data
Building partnerships What partners could use this data: Public
Programs, Health plans, Hospitals, Providers, community groups, faith based organizations?
How can you share data to support common efforts, improve care?
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Uses of Data
Educating policymakers What are key policy issues for your initiative ? What programs or groups need what information? What data could help them learn about child
health needs?
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Uses of Data
Advocacy Are there key pressure points in program budgets
or priorities coming up? What methods would be most effective in
presenting your case? How could you use data in Fact Sheets, Testimony,
the media, along with family stories?
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Uses of Data
Grant writing How can you use data to strengthen your
proposal?
Program evaluation Are you reaching your target population? How effective are your services?
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Outline
Who are we and what do we care about? How can data help us? What are different types of data?
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Types of Data
Data about people Demographics
Race, Ethnicity, Age, Gender Health needs and health status
Physical health, conditions, oral health Knowledge, attitudes or practices Use of services
Health care, WIC, Headstart
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Types of Data
Data about Communities Aggregate characteristics of the population
% low income % school success
Neighborhood assets Social connectivity Availability of food Recreational opportunities Child care
Neighborhood challenges Pollution Crime
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Types of Data
Raw data Actual survey responses
Requires statistical knowledge Requires computing resources
Administrative Records / EMR / HER
Interactive data Websites designed to provide basic summaries of
data Can interactively query the data.
Limited in types and extent of askable questions
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Evaluation Criteria Accuracy Authority Objectivity Currency Coverage
Assessing Online Data
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Evaluation Criteria – Accuracy Is the information reliable and error-free? Is there an editor or someone who verifies/checks
the information?
Assessing Online Data
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Evaluation Criteria – Authority Is there an author? Is the page signed? Is the author qualified? An expert? Who is the sponsor? Is the sponsor of the page reputable? How
reputable? Is there a link to information about the author or
the sponsor? If the page includes neither a signature nor
indicates a sponsor, is there any other way to determine its origin?
Assessing Online Data
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Evaluation Criteria – Objectivity Does the information show a minimum of bias? Is the page designed to sway opinion? Is there any advertising on the page?
Assessing Online Data
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Evaluation Criteria – Currency Is the page dated?
If so, when was the last update? How current are the links? Have some links expired or been moved?
Assessing Online Data
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Evaluation Criteria – Coverage What topics are covered? What does this page offer that is not found
elsewhere? What is its intrinsic value? How in-depth is the material?
Assessing Online Data
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The Good
The Bad
The Ugly
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The Good U.S. Census Bureau
www.census.gov Centers for Disease Control
www.cdc.gov/brfss www.cdc.gov/nchs
Bureau of Economic Analysis www.bea.gov
Bureau of Labor Statistics www.bls.gov
Federal Bureau of Investigation www.fbi.gov
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The Good Hamilton County Public Health
http://www.hamiltoncountyhealth.org/en/index.html
OASIS www.oasisdataarchive.org
Community Research Collaborative www.crc.uc.edu
HealthLandscape www.HealthLandscape.org
UDS Mapper www.UDSMapper.org
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The Bad Static sites Counter-intuitive interfaces
Ohio Department of Education Poorly managed & updated sites
ALWAYS ASK: WHY has this group made these data available?
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The Ugly
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Outline
Who are we and what do we care about? How can data help us? What are different types of data? Examples
Local Data Resources National Sources
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Local Data Sources Facts Matter
http://www.crc.uc.edu/FACTSMATTER/index.htm
Central Ohio Data Tools http://www.communityresearchpartners.org/
datatools/
Northeast Ohio Community and Neighborhood Data for Organizing http://neocando.case.edu/
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National Source of Local data http://www.data.gov/
http://www.census.gov http://nces.ed.gov/ http://www.cdc.gov/nchs/ http://healthindicators.gov/ http://
www2.epa.gov/open/data-inventory-and-activities http://www.huduser.org/portal/datasets/pdrdatas.html
http://www.countyhealthrankings.org/ http://www.HealthLandscape.org
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About HealthLandscape
Need for better decisions in healthcare i.e. data driven decisions
Developed by The Health Foundation of Greater Cincinnati and the Robert Graham Center (American Academy of Family Physicians
Public Launch: Dec, 2008 Updated Version: October, 2011
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30
Physician Offices
Streets/Rivers/Land Features
Hospitals / Clinic Networks
Zip Codes/ZCTAs/Counties/Tracts
Spatial Analysis – (i.e.travel times)
Service Demand/Provider Density
GIS Layers (Onion Skins)
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“If a picture is worth a thousand words…a map is worth a thousand pictures”
Maps visualize both space and time in a single image
What is GIS?
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What is GIS? Geographic Information Systems
Enables users to visualize and process data in new ways
“a system for input, storage, processing, and retrieval of spatial data”
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What is Spatial Data? Spatial Data is information about the locations
and shapes of Geographic Features
Types of Geograpic Features Points Polygons Lines
Spatial data also includes associated data records
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How does the Process Work?1. Collect and compile map layers
2. Build a database
3. Use GIS functionality to provide information for understanding or solving a problem
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How do Maps Convey Information? Maps use Symbols to convey information
Symbols are based on the attribute values attached to each geographic feature Points
Shape Color Outline
Polygons Fill Color Fill Pattern Boundaries
Lines Width Color
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Conveying Information - Points
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Conveying Information - Polygons
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Putting it All Together
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Final thoughts or questions?
To reach us: