Discover the Sweetcases - iPtours campaign 2009

Following a great deal of ex-

pectation and effort, a new con-

cept has come onto the market

from the www.iPtours.com tra-

vel portals, a concept combi-

ning a passengers social net-

work service and a transparent,

easy-to-use sales channel that

allows to create, buy and share

your trips in one single website.

Objective: easy travel

Travel, because iPtours enables users to gather

information about and discuss… travel, share and

discover… travel ideas, plan and buy… trips.

Easy, because the tools and applications are quick

and easy to learn, because the site ’ s design is

intuitive and constructed with the user in mind, and

because the prices are transparent and don ’ t

hide any nasty surprises.

If you want to know more about our philosophy and our best features, read our press release. If you

are interested in our social network, read everything concerning the Comunidad iP . Looking for che-

ap flights and hotel rooms? Learn more about our sales channel. For more details regarding the tech-

nology used don´t miss this article.

Our action plan

The first stage of the project culminated in the starting up of

the portal and its launch to the media, social networks and

influential bloggers, always stressing what differentiates us.

Now, in order to continue responding to the constant chan-

ges in our real and virtual environment, we are carrying out

a hard-hitting advertising campaign aimed at enhancing the

visibility of iPtours and generating traffic in the portal with a view to obtaining registrations in the Comunidad

iP ( iP Community ) and sales.

Objective of the

advertising campaign

Given our intention of positioning ourselves

as an engine for innovation in the market,

we are launching a campaign based on ani-

mated videoclips explaining the portal ’ s

benefits and advantages in a comical fas-

hion as seen from the peculiar standpoint of

the Sweetcase family.

Through content of excellent graphic quality

which packs a big impact, the audience will

get to know who we are and in what ways

we are different. We shall begin with a se-

ries of 12 chapters that will be launched

starting in February 2009 ( the first two we-

re shown at FITUR 2009 ) and shall gra-

dually add more as the year goes on.

Our proposal – The Sweetcases

A common feature in series and films, indirect ad-

vertising -or product placement as it is more usua-

lly known- is an exceptional tool for showing the

benefits of a product associated with the context in

which it is present. For the first time in the market,

we want to give other brands the chance to asso-

ciate themselves with our advertising campaign

and take part in the Sweetcases ’ comedy plot.

To view the two shorts, you can go to iPtours Channel, our channel on youtube, or press Ctrl and click on

the image below:

You can also find us on other video websites

such as Dailymotion, Google Video, MSN

Video, Yahoo Video, Yuglo, Viddler, AOL

Motionbox, Veoh, and specialist communi-

ties such as Hosteltur and Turismo 2.0.

Marcela Ureta

Marketing

625 342 330

mureta@iptours.com

Discover the Sweetcases, a family of madcap suitcases

starring in the cartoon shorts who will quickly become a

talking point with their incredible adventures. Don ’ t

miss this unique opportunity to reach a huge online and

offline audience thanks to the viral actions we are un-

dertaking with the first two chapters.

Together, these channels reach millions of users who could be

seeing your brand at this very moment. What are you waiting for?

In this way, your product will have the same impact as our portal, since we guarantee you optimum visibility

and a natural integration into our advertising message.