Discover an exciting new eBay sales channel

24
Discover an exciting new eBay sales channel

Transcript of Discover an exciting new eBay sales channel

Page 1: Discover an exciting new eBay sales channel

Discover an exciting new eBay sales channel

Page 2: Discover an exciting new eBay sales channel

Welcome to ebayexpress.co.uk

02

Page 3: Discover an exciting new eBay sales channel

Do you want to raise your profile and increase your

reputation when you sell online? Are you looking for new

sales channels?

Our brand new shopping site can fulfil your needs

eBay is offering a new channel, which has all the

benefits of eBay, but will feature only new products

at fixed prices from professional sellers. It’s a great

opportunity to feature all your new lines, as well as sell

excess stock.

Experience it here: www.ebayexpress.co.uk

eBay Express can help your business flourish

eBay Express is perfect for professional sellers because

it offers a conventional online shopping experience for

buyers. The site is contemporary and products are

attractively presented through top quality photography.

With just one click, buyers can place each new product

in a shopping basket and then proceed to checkout.

No additional fees for sellers on eBay Express

You’ll be delighted to know that you can access

this powerful new sales channel without paying any

additional fees. Simply by listing products on eBay using

eBay’s Buy It Now format or eBay’s Shop Inventory

format, your products can also appear on eBay Express.

Alternatively you can choose to list your products only

on eBay Express.

Do you want to grow your online sales?

03

Page 4: Discover an exciting new eBay sales channel

eBay Express is a vibrant marketplace that offers an

enjoyable shopping experience. With eBay Express,

buyers will be able to choose from a huge selection of

new products from different sellers and pay for them

in one go at the checkout.

It doesn’t make any difference if each item selected

is from a different seller; eBay Express has stream-

lined the payment, making it easy for buyers to pay

for everything in one go.

Sellers must be approved by eBay before they can

join us. You must have registered as a business

on eBay and must have agreed to eBay Express’s

Service Standards to be able to list here.

There are only professional sellers on eBay Express.

The selling format on eBay Express is easy to under-

stand: it offers new goods at fixed price only.

eBay Express will have a diverse range of new

products on offer.

ebayexpress.co.uk has its own identity and benefits

04

Page 5: Discover an exciting new eBay sales channel

eBay Express has the enormous, vibrant,

buying audience of eBay.

eBay Express is exactly like the main eBay site,

as it is a marketplace where buyers and sellers

meet. The binding contract is still directly

between buyers and sellers.

eBay members can use eBay Express with their

existing user name and password.

The feedback system on eBay is also part of

eBay Express.

Just as on eBay, buyers and sellers communi-

cate directly with one another.

Approved sellers have the opportunity to list

their products through eBay and eBay Express

simultaneously – or they can choose just one.

ebayexpress.co.uk still has many of the benefits of eBay

05

Page 6: Discover an exciting new eBay sales channel

Happier buyers mean more successful sellerseBay Express has been designed in response to what we have heard from our buyers over the last 10 years.

06

Page 7: Discover an exciting new eBay sales channel

It offers only new products from professional sellers at

a fixed price.

Buyers can buy with confidence. Every order is safe,

secure, and all sellers offer a seven working day returns

policy, as a minimum. If sellers fail to adhere to their

stated returns policies, then buyers may be able to

claim back the cost of their purchases from eBay,

provided they comply with certain conditions.

It will provide an easy and intuitive way to compare

prices for similar products.

It features clear and accurate product descriptions.

It enables easy price comparisons.

eBay Express has one shopping basket for all

purchases.

It enables buyers to shop flexibly, and change their minds

as they browse — before reaching the checkout.

The payment system is simple, safe and secure.

Payments can be made with PayPal, credit or debit

cards.

eBay Express offers superb customer service.

Millions of buyers are just a click or two away

eBay has approximately 15 million members, out of

an online population of approximately 25 million, in the

UK. Every eBay Express seller can benefit from this

enormous pool of active online shoppers.

Why is our new shopping site set to become a firm favourite?

07

Page 8: Discover an exciting new eBay sales channel

08

The existing eBay buyers will find eBay Express a really

exciting offer. They know and love eBay for its wide

range of products but sometimes they are looking for

a wider selection of new products. eBay Express offers

them this.

In addition, eBay Express should open up a whole new

clientele for sellers because it will also appeal to online

buyers who prefer a conventional online shopping

experience and are looking for the reassurance that

comes from buying from professional sellers.

ebayexpress.co.uk targets two types of customer

Page 9: Discover an exciting new eBay sales channel

09

ebayexpress.co.uk has its own character

Exclusively professional

sellers

Buy only from sellers with

eBay business accounts,

who have been approved

by eBay and have

committed to high service

standards.

New and Now

Only new goods at fixed

prices so shoppers can

buy immediately.

Find exactly what you

want easily

Easy, effective browsing

and searching.

Shopping basket

Buyers can place products

from a variety of sellers in

a single shopping basket,

then use the quick, simple

and secure payment

system via PayPal, debit

card (including Switch and

Solo) or credit card.

Peace of mind if the

buyer decides to return

the item

Seven working day returns

policy, as a minimum, from

the seller.

Potential for claiming back

the cost of purchases from

eBay, if the seller fails to

adhere to its stated returns

policy (conditions apply).

New Design

Contemporary site

design and great

functionality for

ease of use.

Page 10: Discover an exciting new eBay sales channel

Buyers will be delighted by eBay Express. It will give them instant access to a

huge range of new products whilst offering them a simple and efficient shopping

experience, from searching through to payment.

ebayexpress.co.uk is an effective new way to attract more buyers

10

Page 11: Discover an exciting new eBay sales channel

eBay Express has a new search facility that will combine

the information sellers provide in item titles, categories

and item specifics without any extra effort needed from

sellers.

When buyers‘ and sellers’ languages differ, the search

facility will recognise the real meaning. For example,

it will understand that ‘Sz 9’ and ‘Men’s 9’ both mean

‘size 9’.

The search facility will quickly deliver all the relevant

results.

eBay Express also offers up to three levels of categories.

A listing may appear in more than one category, e.g.

Projectors may be found in “Computing > Projectors”

and “Audio, TV & Electronics > Video > Projectors”.

Search results will be displayed in a picture gallery

format.

A new search facility that serves you better

Buyers can find information about the products they

want easily through large pictures and clear, detailed

descriptions.

As on eBay, sellers have the opportunity to write

their own product description.

For categories with catalogues (pre-filled product

information) like Music & DVD’s eBay’s member

Reviews and Guides will be featured on eBay

Express.

Product Descriptions

11

Page 12: Discover an exciting new eBay sales channel

12

Payment Buyers can pay for all the products in their shopping

basket in one go at checkout.

Postage costs are added to the price of the item and

everything is paid in one go.

Buyers can choose between three different payment

methods: debit cards (including Switch and Solo),

credit cards or PayPal.

All payments are seamlessly transferred to the

seller’s PayPal account.

eBay Express will work seamlessly with all the leading

eBay selling tools for sellers, in order to support a

smooth transfer of data.

After the seller has been notified of the purchase, the

payment sum will be credited in the seller’s PayPal

account. The payment for each individual product

will be displayed separately.

Shopping baskets Buyers can place products from several different

sellers into one shopping basket with a single click

and pay for them all together at checkout.

The products are grouped by seller in the basket.

Sellers must state reasonable postage costs, which

are then automatically calculated for the customer.

When a buyer orders an item, we check the

availability immediately. If the product is not available

the buyer will be informed straight away.

Page 13: Discover an exciting new eBay sales channel

13

Only approved sellers with eBay business accounts

can sell on eBay Express. These sellers have

committed to eBay Express’s Service Standards

and are able to guarantee a high level of customer

service.

On eBay Express purchases are paid for before the

order is confirmed to the seller. This means fast,

safe and easy payments from buyers. This is great

news for sellers because the risk of Unpaid Items* is

significantly lowered.

*An Unpaid Item occurs when buyers do not pay

sellers for what they have committed to buy.

Approved seller status provides the basis of successful transactions on ebayexpress.co.uk

Page 14: Discover an exciting new eBay sales channel

14

Optimise your Sales Strategy

Page 15: Discover an exciting new eBay sales channel

You can list your products on eBay and eBay Express simultaneously. Or you can offer certain products solely on

eBay Express, to emphasise their exclusivity and their value.

Products listed on eBay Express with eBay’s Buy It Now format are live for 3, 5, 7 or 10 days. Products listed with

eBay’s Shops Inventory format are live for 30 or 90 days or until cancelled. Products listed on eBay Express only are

available for 30 days or until cancelled.

You can really emphasise your professionalism as a seller by listing products through eBay Express. That’s because

only approved sellers with eBay business accounts who offer a high degree of quality and service to buyers are

selected to list on eBay Express.

To list your products on eBay Express you must fulfil the following conditions:

The item must be brand new.

The item must be offered at a fixed price.

There must be at least one photograph of the item.

You must offer a seven working day returns policy, as a minimum, during which time buyers can return the item

and request a refund if they wish to do so.

You must specify reasonable postage costs.

You must send the product from within the UK with an invoice and inform the buyer that the item has been sent.

Other things buyers like to see:

Professionally shot, large, clear photographs.

Simple and clear descriptions, in one colour and font.

Reasonable postage costs – products will be displayed on eBay Express including the postage costs so it will

be easy to compare the total item price.

15

Page 16: Discover an exciting new eBay sales channel

16

The ebayexpress.co.uk categories

Page 17: Discover an exciting new eBay sales channel

17

Audio, TV & Electronics

Baby & Nursery

Books

Cameras & Photo

Fashion, Lifestyle & Accessories

Computing

Health & Beauty

Home & Garden

Jewellery & Watches

Mobile Phones

Music & DVDs

Video Games

Sports & Leisure

Baby, Kids & Toys

Please note that not all the sub-categories currently available on eBay will be included in eBay

Express. Please check www.ebayexpress.co.uk for further details.

You can start listing in these categories from the launch of ebayexpress.co.uk:

Page 18: Discover an exciting new eBay sales channel

18

No additional costs for using ebayexpress.co.uk

Page 19: Discover an exciting new eBay sales channel

Listing fees

When you list your products in eBay’s Buy It Now format

or eBay’s Shop Inventory format on eBay and add them

to eBay Express there are no additional costs. If you

want to place an item on eBay Express alone, then you

pay the eBay Express listing fee. This is the same as the

fee for listing products in eBay’s Shop Inventory format.

No additional final value fees

There is no additional final value fee when the products in

your Buy It Now format or Shop Inventory format listings

on eBay sell through eBay Express. In this instance you

pay the usual final value fee. If your item was listed

through eBay Express only, the final value fees are the

same as the fees for products sold through eBay that

were listed in eBay’s Shop Inventory format.

19

Fees for ebayexpress.co.uk

Buy It Now format + Shop Inventory format1x eBay listing fee

1x eBay final value fee

2x Sales channel and

NO EXTRA SELLING FEES

Page 20: Discover an exciting new eBay sales channel

20

You must have a business account on eBay.

You are required to have a verified PayPal Business or

Premier account.

You must provide PayPal with further business informa-

tion, as is requested from all high volume sellers.

You must be based in the UK and your products must

be located in the UK.

You may only sell new products on eBay Express.

Your percentage of products reported by buyers as not

received need to be less than 1%.

Your eBay account must be in good standing.

You must post products within three working days of

receiving payment.

You must provide an invoice, including a returns

address, with each purchase and email the customer

to confirm that the product has been sent (can be

automated in Selling Manager Pro).

You must charge reasonable postage costs.

You must offer a seven working day returns policy, as

a minimum, during which time buyers can return the

item and request a refund if they wish to do so.

ebayexpress.co.uk’s Service Standards for Sellers

Page 21: Discover an exciting new eBay sales channel

21

Page 22: Discover an exciting new eBay sales channel

Selling on ebayexpress.co.uk: a quick summary

22

Page 23: Discover an exciting new eBay sales channel

To take advantage of this new eBay sales channel and to develop your business online, sign up to eBay Express

at www.ebayexpress.co.uk/registration

As a professional seller you should be able to meet the requirements of eBay Express’s Service Standards.

It’s easier if you’re already an eBay member. You simply use your existing eBay

account on eBay Express.

Conditions for selling on eBay Express:

You must have registered with a business account on eBay or switched your account to a business account in

My Account/Personal Information within My eBay.

You must have a verified PayPal Business or Premier Account.

You will have agreed to eBay Express’s Service Standards.

23

If you cannot fulfill all the criteria, we’d like to help you to

do so. Please go to www.ebayexpress.co.uk for step-by-

step advice on what you need to do in order to become an

active eBay Express seller, quickly and efficiently.

Page 24: Discover an exciting new eBay sales channel

June

200

6

www.ebayexpress.co.uk