Disco Dirt Evaluation

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  • 1. For our media coursework we got the option to do an opening of a film or the print option. I chose the print option, which was to produce a music magazine. As I chose the print option, I had to complete all of my project by myself.

2.

  • What is the genre for my magazine and why did I chose that genre??
  • There are numerous amount of different music genres which I could have chosen for my music magazine. The music genre I did choose for my magazine is clubbing and house/electro/techno music. I chose this genre as
  • I am a fan and listener of this type of music
  • I am a reader of this genre of magazines myself therefore I am knowledgeable about similar magazines in this market
  • I enjoy clubbing and going out myself
  • I feel as though there is a gap in the magazine market for a clubbing and house/techno magazine.

Typical elementsTypical elements are vital within music magazines as it is important the audience can recognise what genre the magazine is. Typical elements can be factors of the magazine such as; words and phrases, colour schemes, and photographs. The customer needs to know if magazine is the correct genre they like and want to buy straight away. Therefore, it is important to have typical elements of the genre so the consumers are not mislead into buying a magazine that they didnt want. Typical elements of the genre is mostly important on the front page as the front page is what is advertised to the customers and it is the first thing they see of the magazine. If the front page portrays typical elements of the genre they like, it will encourage the customer to read on and buy the magazine. 3.

  • Typical elements of the clubbing//electrogenre on my front cover?
  • Vibrant/bold colours ( reds )
  • My photograph represents club/house music as it is just one guy, most clubbing/house magazines have just one person, and not a group of people. Also most DJs are men therefore hinting the model on the front coveris a DJ.
  • I have used words such as; DJ, Clubbing, Drugs, CD, (these words are all words which people automatically associate with clubbing and dance/electro music).
  • I have included a free CD of a new DJ called 'Lee Foss' for every reader, this will attract customers to buy the magazine and is a typical element of clubbing magazines.
  • I have advertised a competition to win a free clubbing holiday to Ibiza this is typical for this genre as Ibiza is well-known for clubbing and house music
  • I have also mentioned some famous music artists which people will associate to this genre such as;
  • - Chase & Status,
  • -Deadmau5,
  • - hot chip,
  • Comparison to Mixmag
  • To prove that all of my points are actually typical elements of a clubbing magazine, I have included the front cover ofmixmag which is a magazine a similar genre to mine. As you can see this magazine has many typical elements comparable to Disco Dirt.
  • One likeness is mixmag uses similar words and phrases to my magazine, such as; Ibiza , hugeclubbingguide, DJ , CD , and Nights out.
  • Mixmag also mentionsa lot of music artists in this genre. E.g. Paul Van Dyk Feddie le grand and Heart Throb
  • Mixmag also gives the reader a free CD, like I have in my magazine.
  • There is just one person in the photograph
  • Mixmag have used bold yellow colours

4. Itis also important to do something new and have un-typical elements to make your magazine different and stand out from the other magazines in this genre. This is called having a unique selling point (USP).One major factor of my magazine which is not typical elements for clubbing/house magazine, is I have written very negatively about drugs and drug usage. This is not typical as most clubbing magazines talk about drugs in a light hearted way and make reader think is the norm to take drugs (this in a way promotes the usage of drugs). As a reader of these types of magazines myself, this was an element I dislike about this genre of magazines. Therefore I felt it was important to change this in my magazine, this made my magazine unique. I also think this is important as it sends positive messages to readers and may enlighten some people to not take drugs.Examples of my negativity towards drugs are;One of my articles which is advertised on my contents pages is about the dangers of living the Ibiza life style and the side effects of drugs on the trance scene. I have also portrayed my interviewee (Mikey) as very anti-drugs. Some quotes from my interview are ;Let me just make this clear, drugs do the exact opposite of making you a good DJ. and drugs are for mugs who just need a hug cos their fucked off that silly bug!.I have made my interviewee anti-drugs because I think readers are more likely to listen to a famous DJ whom they look up to and someone who is seen as cool, rather then just statistics and facts. Generally everyone knows that drugs have negative side effects however readers are more likely to listen to someone who has been there and has had experiences with drugs, like Mikey. Therefore, I felt it was important to make my interviewee very anti-drugs. 5.

  • EMAP( East Midland Allied Press)
  • EMAP is an extremely well-known British media production company. In the past EMAP has produced the SMASH HITSmagazine, this is similar to mine in a way as it is a music magazine and its target audience is young people. This would mean that EMAP might be a good institution to produce my magazine.
  • IPC Media
  • IPC mediaproduces over 85 iconic media brands, with print brands alone reaching almost two thirds of UK women and 44% of UK men almost 27 million UK adults there online brands collectively reach 20 million users every month.
  • IPC Media has produced magazines such as NME,therefore I know that IPC can produce music magazines. However from my research of IPC media, I cannot find any evidence that they have ever produced a similar genre music magazine to Disco Dirt. On the other hand, this may have advantages, because my magazine would be unique for their company and could attract a bigger target audience, therefore increasing the companies profit. I have come to the conclusion that IPC Media would be a good institution to produce my music magazine.

6.

  • My feature article is an interview with a DJ called Mikey. I have portrayed as a typical DJ. I have done this by making him;
  • Confident
  • Party animal he likes clubbing going out,
  • He likes drinking
  • He has a past with drugs
  • He has Tattoos
  • He uses slang words
  • Swears a lot
  • However, I have alsochallenged the stereotype. I did this by making Mikey dislike fame and media attention which many DJs crave. An example of this is I dont like all the media attention. Its all fake to me, just not what Im about
  • I have also portrayed him to be a family guy who loves his mum, which is very unlike the typical DJ. Example I would move there but Im a secret mummys boy! Id miss my family too much
  • As I mentioned previously, Mikey is very anti-drugs, this also challenges the stereotype, as well as making Mikey a positive role model.
  • I chose to challenge the stereotype as I wanted to make Mikey unique and different from a typical DJ.

Mikey DJ Pauly D

  • I have compared my photograph of Mikey with a famous DJ called DJ Pauly D to show how I have made my model look like a stereotypical DJ. There are many obvious similarities between these photos such as;
  • They both have tattoos on show
  • Their stances and body language are very similar. They both look a little cocky and self assured. However, this comes across in a cool way and not an arrogantway.
  • They both have short, styled hair.
  • DJs and music artists
  • Unisex (but mostly males as DJing is a male dominated job)
  • Young
  • Trendy

7.

  • MY TARGET AUDIENCE!
  • Unisex (more male due to colours, photographs, genre)
  • Young people (16-30) due to the genre,
  • Outgoing
  • Likes clubbing, parties and dancing/raving!
  • I have chosen the target audience for my magazine, usingGRASS !
  • Thegenderof my target audience is both males and females, because I think that they can both enjoy this type of music and generally reading magazines, therefore this will mean that there will be more profit for my magazine as I am not just targeting one gender. However Disco Dirt may appeal more to males due to the actual genre of my magazine, I feel as though house/techno music is generally male dominated.
  • Theage range will be between about sixteen and thirty. I have picked this age range as I feel this is the age of people who are most likely to be interested in and listen to house/techno music, also it is mostly young people arelikely to enjoy clubbing and this type of music. I have not made my target audience under sixteen as my magazine is a lot about drinking and clubbing, and there is a lot of swearing in my magazine, therefore I dont think it is suitable for under sixteens.
  • Thesocio-economic status of my target audience will probably be group C1, lower middle c