DISCLAIMER

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information

purposes only. We are providing the United States Franchise Disclosure Document (FDD) at your request, and as a condition to

receiving this FDD, you acknowledge that we are not representing that the contents of the FDD will apply in any manner to our

international franchise relationship, including but not limited to any financial performance representations set forth in the FDD.

Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales discussions,

we will fully comply with the franchise disclosure requirements as required by law in your country/territory of interest.

INTERNATIONAL FRANCHISING

OPPORTUNITIES WITH HOT DOG ON

A STICK

Hot Dog on a Stick is a unique offering, with

flavorful all-American cuisine served by

smiling faces. Our memorable brand creates a

fun, engaging experience featuring our fresh,

made to order food and our signature hand-

stomped lemonade. Our iconic uniforms and

best in class customer service has made

Hot Dog on a Stick a pop culture

phenomenon.

Sticking Smiles on the Faces of OurCustomers

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!

Hot Dog

on a Stick

History

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that

began as the entrepreneurial dream of Dave Barham. What began as a small

beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well

as locations in South Korea and the Philippines. And that beachfront store in Santa

Monica is STILL serving our famous food and lemonade to beachgoers today!

Hot Dog on a Stick™ has stayed true to its roots by still serving our original

lemonade and hot dogs on a stick, and has grown to include cheese on a stick,

French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s

menu still offers our original delicious products, that are still made fresh, to serve our

hungry, loyal customers.

Hot Dog on a Stick™ serves the finest products, with the friendliest customer service

around. Our employees are known for their cheery smiles, bright uniforms, and of

course, the striped hat!!

Global Franchise Group LLC, the

strategic brand management company

and franchisor of Great American

Cookies®, Pretzelmaker®, Marble Slab

Creamery®, and MaggieMoo's Ice

Cream & Treatery®, acquired the Hot

Dog on a Stick™ brand in August, 2014.

Because Global Franchise Group, LLC

is one the world’s leading brand

management companies, we

understand the importance of supporting

all our franchisees in every way

possible. This deep commitment and

passion for our brands is the reason for

building GFG University, ensuring that

every franchisee in our brand portfolio

has a level of expertise and confidence

from day one of ownership.

ADVANTAGES OF

FRANCHISING WITH HOT DOG

ON A STICK

THE OPPORTUNITY AND THE MENU

Our delicious Lemonade is made fresh, with only 5 ingredients

It is truly the only hand-stomped lemonade around.

All food items are made-to-order, hand-dipped right in front of our customers

Our Cheese on a Stick is a fan favorite, and a truly unique product.

CORE MENU

ITEMS

HOT DOG ON A STICK

Our signature item! Dipped in our secret Party Batter

and cooked to perfection. Available in turkey, beef and

veggie and served sizzling hot from our custom

cookers.

FRESH STOMPED LEMONADE

An all-American favorite. Made fresh from ripe

lemons, pure cane sugar, and a little tender loving

care. Available in original, cherry, lime, lite, and other

flavors, as well as frozen.

CHEESE ON A STICK

Available in three options – a savory American cheese

blend, a slightly spicy pepperjack cheese and crowd-

pleasing mozzarella. It’s like a grilled cheese, only

better!

FRENCH FRIES

Our extra fancy shoestring potatoes are cooked to

perfection and lightly seasoned. A perfect addition to a

Hot Dog on a Stick and fresh lemonade. We also offer

Sweet Potato fries!

.

FUNNEL CAKE STICKS

Classic for your sweet tooth. Cooked to a golden brown,

sprinkled with powdered sugar, and finished with a

mouth-watering chocolate or raspberry drizzle.

Target Audience: Demographics: 18-45 year olds, moms with kids, teens, mall

employees

Psychographics: active, family oriented, younger generation, pop

culture followers

We are known for…Fresh, Made-to-Order Food

Hand-Stomped Lemonade

Iconic Uniforms &Exceptional Customer Service!

Unique Differentiators

The Uniform is ICONIC

Pop Culture Loves

Hot Dog on a Stick!

Katy Perry

Alvin and the Chipmunks

Kris Kardashian

John StamosBen Affleck

Jaleel White

Christina Milian

Pop Culture Loves

Hot Dog on a Stick!

Katy Perry

Alvin and the Chipmunks

Kris Kardashian

Charlie’s Angels: Full

Throttle

Eva Mendez’s first job!

John Travolta

Nick

Carter

Simple, Easy-to-ExecuteOperations

Simple menu with easy, fresh, made-to-order preparation. The

lemonade contains only five ingredients, made fresh and hand-stomped throughout

the day..

Best in Category Product and Customer ServiceIn a recent customer survey

by an independent firm, Hot Dog on a Stick received a 9

out of 10 in overall satisfaction and product quality.

Small Footprint Allows Flexibility in Development

With an average store size of 600-750 square feet, HDOS can

fit in many unique locations. Want portability? We also offer

food trucks, catering options, and kiosks.

Great for Multi-Branded Ownership

Strong unit level economics –Build a delicious empire with

any combination of the Hot Dogon a Stick, Pretzelmaker, Marble

Slab Creamery, or Great American Cookies brands.

Why Choose Hot Dog on a Stick?

5REASONSTO START

An Iconic BrandFounded by Dave Barham

in 1946, the original location opened just steps

from the beach in Santa Monica, California and is still serving beachgoers

today.

Our International Master Franchisee program at Hot Dog on a Stick

works to connect each Master to the brand resources in disciplines

including:

- Real Estate, Site Selection Criteria, and Design and Site

Layout

- Marketing and Public Relations

- International Logistics, Local Sourcing, and Supply Planning

- Start Up and ongoing Operations Expertise and

Support

INTERNATIONAL

MASTER PROGRAM

ELEMENTS

Franchise Support

Marketing support calendar of

events and ongoing brand building

initiatives

Operations training: P&L

management, cost of goods, and

labor controls

Tips for team training on customer

satisfaction and customer loyalty

Unparalleled franchise training and

support through GFG University

Ongoing access to our expertise

and materials in the areas of:

Business Development, Site

Selection, Construction,

Purchasing, Training, Store

Operations, Quality Control, and

Research and Development

Marketing Calendar Hot Dog on a Stick provides a yearly national

marketing calendar

The brand provides customizable artwork for in-

store promotions four times a year

International Masters have access to the current

calendars as well as the library of past

promotions that they can explore for use in their

local market

This allows for customization of promotions on a

local level

Charlie’s

• In Store Promotions / Point of

Purchase Materials designed to:

- Drive traffic and brand awareness

- Introduce new products

- Market existing products

- Promotions are appropriate to the

specific time of year

• Grand Opening Toolkit: Marketing

supplies including flyers, coupons,

etc., to get your marketing started

before your store even opens!

Local Store Marketing

Social Media

Hot Dog on a Stick uses Facebook, Twitter,

and Instagram to engage and interact with our

customers. Though Social Media, we share

promotion and product launches, drive

customers to our stores through product

posts and pictures, and encourage feedback

and real time dialogue from our customers.

• 94,326 Facebook Likes

• 5,407 Twitter Followers

• 2,784 Instagram Followers

Brand Training

5 days of platform (in-store) training on operational execution of the

business

5 days of classroom training on operations, marketing, finance, etc.

Online training and videos available

Business and operational tools for owners

Modules facilitated by content experts

Ongoing Education and Development

Engaging, Interactive, High Tech/ High Touch

» Exploring trends in the marketplace

»

Continually revolutionizing our offering

»

Research and Development Lab

Hot Dog on a Stick has a dedicated Research

and Development kitchen focused on:

Test and provide feedback on international

product samples for approval

New product innovations and ensuring

each product is taken through an extensive process to:

- Validate operational procedures in-store

along with all other day-to day activities

- Understand consumer demand and the

products impact on store sales and

product mix before a national launch

- A state-of-the art Innovation Lab that

provides the foundation for this

innovation

»

Hot Dog on a Stick is part of a portfolio of brands that has a proven

track record of supporting over 1,100 franchised units in over 20

countries

We offer a dedicated International Director who functions as the direct

line into each brand and is your point of contact

International specific Market Launch services that are designed to help

you realize the first unit opening are:

- Professional New Master Franchise Onboarding

- New Market Launch Project Management

- Supply Chain and Logistics Planning

- Operations Support and Consulting

- Product Approval and Local Sourcing Expertise

Expert International

Support

How does Hot Dog on a Stick Assist

me in opening the first unit?

.

Market Launch Planning- The A to Z plan of how we

will transfer all the brand “know how” to you and the

countdown of activities that lead up to the first unit

opening

Supply Chain Planning- Working with each Master

Franchise group on establishing a targeted local

sourcing plan in order to reduce import costs where

applicable from the first unit

Onsite start up and training of the first unit

Ongoing Support

Ongoing operational support from the

first unit until the 100th unit in regard

to front line operations and cost

improvement initiatives

Continued marketing and brand

building consultation to assist you in

growing the brand from it’s

introduction until maturity

Franchise Sales and Development-

How to set up your market for

success when you are ready to start

soliciting your own sub franchisees

What kind of support can I expect after I

open the first unit?

An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!

Site Criteria, Real Estate Drivers

and Store Designs

Site Criteria: Location Types:

Shopping Malls, Lifestyle and Open

Air, Downtown, Entertainment

Districts, Tourist Areas

Special Venues: High-traffic,

pedestrian-friendly venues like

airports, theme parks, and stadiums

Catering and Fairs: Food trucks,

trailers, and pop- up locations

Household income of middle to

upper middle class

Minimum 50,000 population within

a 3-mile radius

Site Selection & Site Criteria

Preferred Co-tenants: Movie theatres, Retail Cluster, Sit Down Restaurants, Book Stores, Anchored Shopping destinations, Entertainment Complexes

» Drive-thru: Free standing drive through

model, with or without seating

» Shopping Mall: Typically 600-750 square

feet with excellent visibility

» Special Venues: High-traffic, pedestrian-

friendly venues like airports, theme

parks, and stadiums

»Catering and Fairs: Food trucks, trailers,

and pop- up locations

Target Venues

» Our domestic real estate department can assist

you in considering the following:

- Site Selection

- Site Evaluation

- Demographics and Market Analysis

Site Characteristics to consider when selecting a

possible location for Hot Dog on a Stick

- Demographics

- Co-Tenancy

- Traffic (drive and foot traffic)

- Accessibility to your core customer

group

- Visibility

- Competitive Analysis

»

Real Estate Considerations

New Prototype Design for

2016 and Beyond

Strategy of New Design is a modern take on our 70 year old brand heritage.

Appealing Store Designs

Current In-Line Store Design- Pacific View Mall

Appealing Store Designs

New 2016 Inline Design Rendering for Pacific View Mall

Previous Kiosk Design: Fashion Square Mall

Appealing Store Designs

International Master Franchise Profile

.

We are looking for business people who successfully operate similar

businesses in their country of interest with the ability to grow quickly via

self development and sub-franchising

Successful Master Franchisees often operate other food or retail concepts and

have experience with other franchise concepts

Financial stability with a net worth of a minimum of $300K USD in liquid assets

Has a dedicated, English speaking staff on the ground in the country/territory

where they wish to operate

Master Franchise candidate will be heavily involved in the business and act as

the “Brand Champion” within their organization

Ideal Market?

Product Offering is attractive to

local clientele

Products can be sold at local price

points

Availability of appropriate real

estate in the market to support

growth

No import restrictions on key

brand commodities such as flour,

wheat, dairy, etc.

Political and banking stability in

the market to access U.S. dollars

What are the Characteristics of an Ideal

Market for International Franchising?

Next Steps

New Franchisee Process

Complete the

International Request

for Consideration

Continue Discovery

Discussions with the

International Director on

the inputs to complete

your business plan

.

1 2 3 4

5

Receive Letter of

Intent from Hot Dog

on a Stick

Receive terms from

Hot Dog on a Stick via

Letter of Intent

Continue to refine

your business plan

based on terms

offered

Thank you for completing your review

of the Hot Dog on a Stick International

Brochure! We look forward to working

with you toward joining our franchisee

team.