Disclaimer

The presentation is prepared by ANTA Sports Products Limited (the “Company”) and its subsidiaries (the “Group”) and is solely for thepurpose of corporate communication and general reference only. The presentation is not intended as an offer to sell, or to solicit an offer tobuy or to form any basis of investment decision for any class of securities of the Company in any jurisdiction. All such information should notbe used or relied on without professional advice. The presentation is a brief summary in nature and does not purport to be a completedescription of the Company, its business, its current or historical operating results or its future business prospects.

This presentation is provided without any warranty or representation of any kind, either expressed or implied. The Company specificallydisclaims all responsibilities in respect of any use of or reliance on any information, whether financial or otherwise, contained in thispresentation.

This presentation contains certain forward-looking statements with respect to the financial condition, results of operations and business ofthe Group. These forward-looking statements represent the Company’s expectations or beliefs concerning future events and involve knownand unknown risks and uncertainty that could cause actual results, performance or events to differ materially from those expressed orimplied in such statements. Certain statements, such as those that include the words “potential”, “estimated”, “expects”, “anticipates”,“objective”, “intends”, “plans”, “believes”, “estimates”, and similar expressions or variations on such expressions may be considered“forward-looking statements”.

Forward-looking statements involve inherent risks and uncertainties. Readers should be cautioned that a number of factors could causeactual results to differ in some instances materially, from those anticipated or implied in any forward-looking statement. Forward-lookingstatements speak only at the date they are made, and it should not be assumed that they have been reviewed or updated in the light ofnew information or future events. Trends and factors that are expected to affect the Group’s results of operations are described in thesections of “Financial Overview”, “Business Overview” and “Prospects”.

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FinancialOverview

Financial Highlights

2018 2017 Changes

Revenue (RMB million) 24,100.0 16,692.5 44.4%

Gross profit (RMB million) 12,687.3 8,241.1 54.0%

Profit from operations (RMB million) 5,699.8 3,988.7 42.9%

Profit attributable to equity shareholders (RMB million) 4,102.9 3,087.8 32.9%

Basic earnings per share (RMB cents) 152.82 117.01 30.6%

Free cash inflow (RMB million) 3,448.9 2,662.2 29.6%

Gross profit margin 52.6% 49.4% 3.2p.p.

Operating profit margin 23.7% 23.9% 0.2p.p.

Margin of profit attributable to equity shareholders 17.0% 18.5% 1.5p.p.

Total dividends per share (HK cents) 78 98 20.4%

Dividend payout ratio 44.9% 70.2% 25.3p.p.

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Revenue

44.4% in revenue mainly driven by:

➢ Strong growth in apparel sales

Revenue 44.4% to RMB24.1 billion

Revenue by product2018 2017 Changes

(RMB million) (% of revenue) (RMB million) (% of revenue) (%)

Footwear 8,631.4 35.8 7,048.8 42.2 22.5

Apparel 14,709.2 61.0 9,116.1 54.6 61.4

Accessories 759.4 3.2 527.6 3.2 43.9

Overall 24,100.0 100.0 16,692.5 100.0 44.4

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Gross Profit Margin

GP margin 3.2p.p. to 52.6%

in GP margin due to:

➢ contribution from retail operations

GP & GPM by product

2018 2017 Changes

GP (RMB million) GP margin (%) GP (RMB million) GP margin (%) (%) (p.p.)

Footwear 4,226.1 49.0 3,290.5 46.7 28.4 2.3

Apparel 8,131.1 55.3 4,742.5 52.0 71.5 3.3

Accessories 330.1 43.5 208.1 39.4 58.6 4.1

Overall 12,687.3 52.6 8,241.1 49.4 54.0 3.2

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Operating Expenses Ratios and Operating Profit Margin

A&P expenses %* 1.5p.p. to 12.1%, due to:

➢ expenditures in relation to the COC sponsorship and retail level marketing and promotional activities

Staff costs %* 1.1p.p. to 10.9%, due to:

➢ Notable growth in revenue in spite of the increase in absolute amount of staff costs

R&D costs %# 0.5p.p. to 5.2%, due to:

➢ Notable growth in cost of sales in spite of the increase in absolute amount of R&D costs

* In terms of revenue # In terms of cost of sales

OP margin 0.2p.p. to 23.7%, due to:

➢ selling and distribution expenses

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Effective Tax Rate and Margin of Profit Attributable to Equity Shareholders

Margin of profit attributable to equity shareholders 1.5p.p. to 17.0%, due to:

➢ Net foreign exchange loss recorded during the financial year

Effective tax rate 0.1p.p. to 26.6%

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Working Capital Management

Average inventory turnover 6 days to 81 days, due to:

➢ contribution from retail operations

Average trade receivables turnover 6 days to 35 days

Average trade payables turnover 1 day to 52 days

➢ remained at relatively normal levels

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Liquidity and Financial Resources

2018 2017

(RMB million) (RMB million)

Year ended 31 Dec

Net operating cash inflow 4,439.7 3,181.5

Capital expenditures (808.2) (585.0)

Acquisition of interest in a subsidiary (183.9) -

Others 1.3 65.7

Free cash inflow 3,448.9 2,662.2

As at 31 Dec

Cash and cash equivalents 9,283.7 6,967.6

Fixed deposits held at banks with maturity over three months 807.8 2,436.4

Pledged deposits 1,662.2 150.0

Bank loans (1,313.6) (147.9)

Bills payable (financing in nature) (469.3) -

Net cash position 9,970.8 9,406.1

Net operating cash inflow 39.5% to RMB4.4 billion,

which represents strong cash generation capability of the Group

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BUSINESS REVIEW

Market Review

China is steadfast to maintain a stable economy

China’s Economy in 2018

According to the National Bureau of Statistics of China:• GDP growth +6.6%• Total retail sales of consumer goods +9.0%• Inflation remained mild with CPI +2.1%

China’s Sports Industry

Despite the global economic uncertainties, consumer goods, including sportwear, remains themost resilient sector. Support form government includes:• The General Administration of Sport of China issued the “13th Five-Year Plan for the

Development of Sports Industry”, the scale of the sports industry will reach RMB3 trillion.• The National Development and Reform Commission and the General Administration of Sport

of China issued the “Action Plan to Stimulate Sports Consumption (2019-2020)” to supportthe development of consumer-oriented fitness and leisure sports, especially winter sports

However, the performance of various brands has differed that lead to continuous marketconsolidation.

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Unique Business Model and Key Strategies

Unique business model + “Single-Focus, Multi-Brand, Omni-Channel” strategy = Full coverage of consumers through multiple brands

Full Coverage• Catering to consumers’ demands for sportswear

from different income groups through multiple brands.

Omni-Channels• ANTA stores are mainly street stores, but its retail

network is expanding its presence in shopping malls anddepartment stores

• FILA, DESCENTE, SPRANDI, KOLON SPORT andKINGKOW stores are mainly located in shopping mallsand department stores.

• Leveraging online and offline retail channels to boostsales for all brands.

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ANTA Continues to Solidify its Leading Industry Position

ANTA’s awareness has been solidified through its several appearances in international games

• We sponsored 24 Chinese national teams, includingwinter sports, boxing and taekwondo, gymnasticssporting management Centre, weightlifting, wrestling,judo and rowing.

• ANTA supported the Chinese national teams at the2018 PyeongChang Winter Olympic Games bydesigning the “Champion Dragon Outfit” and Chineseyouth athletes at the 2018 Youth Olympic Games bydesigning the “Oriental Champion Outfit”.

• ANTA continued to partner with the COC and CSD,and became the official sportswear partner for theBeijing 2022 Olympic and Paralympic Winter Games.

• ANTA will continue to provide best suited wintersports gear and equipment utilizing new techniquesand technology.

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ANTA Provides Value-for-money Functional Products

• ANTA provides value-for-money functionalproducts in the mass market, includingrunning, cross-training, basketball, soccer,boxing, and others.

• ANTA signed an endorsement contract withNBA star Gordon Hayward, and worked withNBA Champion Golden State Warriors’ KlayThompson to launch the “Shock the Game”tour in China.

• New KT basketball shoes series, C202running shoes, SEEED series shoes launchedby ANTA X NASA, crossover limited edition ofdad sneakers launched by ANTA x KIKS wereall received overwhelming responses from themarket.

• ANTA confirmed its strategic partnership withZhejiang Greentown Football Club, it wasANTA’s first professional soccer clubcollaboration.

ANTA provides qualified products with new techniques and technologies

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• ANTA KIDS was the first domestic sportwear brand toenter the market and enjoyed an advantage oftrailblazer.

• In addition to the running, basketball, outdoor, cross-training and lifestyle series products, ANTA KIDS alsostrived to collaborate with Marvel heroes and HelloKitty etc., to introduce crossover products.

• Using the promotional slogan of “Grow Up with Fun”,ANTA KIDS has committed to making children growmeaningfully in interesting sports, inspiring theirtalents development and creating better future.

• Zhang Yuexuan (Tiantian), son of model ZhangLiang, became ANTA KIDS’ first endorser.

ANTA KIDS tapped into high-growth kid’s sportswear market aged 0 to 14 and well-positioned to take advantage of growing opportunities in this market

ANTA KIDS

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• In addition to series like FILA RED, FILA WHITE,FILA BLUE and FILA ORIGINALE, FILA continuedour collaboration with fashion designersincluding Jason Wu and Ginny Hilfiger, andadded Phillip Lim to launch FILA X 3.1 PhillipLim series.

• Chinese celebrities such as Gao Yuanyuan, ChenKun and Ma Sichun, to further enhance ourbrand image and brand recognition in China.

• FILA had its debut in Milan Fashion Week andshowcased its 2019 Spring Summer ICONICcollection.

FILA were positioned as a high-end sports fashion brand that targets high-end consumers aged between 25 and 45

FILA

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• FILA KIDS targets kids ages 3-12. It introduced theFILA KIDS WHITE LINE collection in a Romanianstyle, FILA KIDS X STAPLE and FILA KIDS MINDFAMILY collections. Furthermore, it introducedseveral crossover products, such as FILA KIDS XWONNIE FRIENDS collection.

Leveraged the success of FILA, we launched FILA KIDS and FILA FUSION to reach more consumers in the high-end market

FILA KIDS and FILA FUSION

• FILA FUSION targets consumers aged 20-30. It signed an endorsement contract with Roy Wang, presenting a young, bright, trendy and sporty brand image. It collaborate with different world-renowned brands to launch crossover series, ranging from international fashion brand AAPE by A Bathing Ape to D-ANTIDOTE.

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DESCENTE continuously focuses on high-end sportswear,

especially skiing, cross-training and running

DESCENTE

• In 2016, we formed a joint venture company tooperate and engage in the design, sale andpromotion of products bearing the “DESCENTE”trademark exclusively in China

• We invited Daniel Wu, a Greater China moviestar, director and producer to be DESCENTE’sfirst Chinese endorser and invited famousfitness tutors to lead a series of female fitnesscourses themed “Design Your Moves” inShanghai, Chengdu, Beijing and Nanjing.

• We believe DESCENTE will leverage the hugepotential of the winter sports market to becomeone of the most successful sportswear brands inChina ahead of the Beijing 2022 Winter OlympicGames.

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SPRANDI

By opening more physical stores and e-commerce platforms, SPRANDI continued to grow and penetrate the emerging middle-class market

• SPRANDI is a fashion and lifestyle sportswear brand, mainlyfocusing on fashionable athletic footwear in China.

• With a focus on innovative technology and a comfortableathletic experience, SPRANDI launched the Lifestyle, Activeand Hype Product series.

• SPRANDI continues to improve its competitive differentiation,and has enhanced its brand image via seasonal promotionswith various themes.

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KOLON SPORT and KINGKOW

• Founded in 1973, KOLON SPORT promoted an outdoors lifestyle. Weformed a joint venture company in 2017 to operate KOLON SPORT inChina, Hong Kong, Macao and Taiwan.

• With the rise of China’s middle class and the millennial generation,KOLON SPORT will expand its footprint in the outdoor sportswearmarket, creating further profitability with increasing sustainability.

KOLON SPORT strives for excellence in product design by integrating outdoor living with fashion

KINGKOW provides quality kidswear to 0 to 14 kids in mid- to high-end market

• Founded in 1998, we acquired KINGKOW in 2017 and positioned intothe mid- to high-end kidswear market.

• During the year, we improved KINGKOW’s store efficiency andinventory turnover through optimizing the store networks.

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Distribution Network Management

Improved retail efficiency and responsiveness to the ever-changing market, and optimized distribution networks

Key market tiers

Store formats

*predominately

Number of stores

by 31 December 2018

2nd, 3rd and lower tier cities

1st and 2ndtier cities

1st and 2ndtier cities

• Street stores*• Shop-in-shop• Outlet store• Online shop

• Shop-in-shop*• Street store• Outlet store• Online shop

• Shop-in-shop*• Online shop

10,057 1,652

1st and 2ndtier cities

1st and 2ndtier cities

2nd, 3rd and lower tier cities

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• Shop-in-shop*• Outlet store• Online shop

• Shop-in-shop*• Online shop

• Shop-in-shop*

• Street store• Outlet store• Online shop

104 77181

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E-commerce Business

• We offered a wide selection of new productsthrough launching exclusive online productsand in-season products.

• We have collaborated with various e-commerce platforms, including Tmall, JDand Vipshop, to further boost theperformance of our e-commerce business.

• We optimized our e-store interface,improved product descriptions andpresentation, and enhanced our productsearch and cataloging functions.

• We provide comprehensive customerservices, including secure payment systems,a well-established supply chain, fast andreliable delivery services, VIP membershipand product return guarantees.

Our e-commerce segment is gaining prominence in our business and we willcontinue to explore further profitable market opportunities

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Supply Chain and Product Management

• Implementing a strict partner selection regimeon suppliers to enhance their efficiency andtheir governance, production and operationstandards.

• Logistics center has begun operations with the aim to directly deliver products to stores, scaling down the distributors’ role as a middle-man in product transportation.

• We have a science laboratory in Jinjiang, FujianProvince, and design offices in Xiamen, Jinjiang,Shanghai, the US, Japan, Korea and Hong Kong.Our R&D costs as a percentage of COGSreached 5.2%, demonstrated our commitmentto drive innovation.

• ANTA’s self-produced footwear and apparelaccounted for 33.3% and 13.0% of total sales,respectively (2017: 37.8% and 15.5%).

Efficient supply chain management and technological innovation are keys to sustainable growth

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PROSPECTS

Promoting incubation synergy and Transformation of value retailing

Continue to focus on being consumer centric

，

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