DIS DeveloperDayDataIntegration Keynote Oct12

8/13/2019 DIS DeveloperDayDataIntegration Keynote Oct12

1/23

Oracle Data Integration Developer DayKeynote


2/23

The following is intended to outline our general productdirection. It is intended for information purposes only,and may not be incorporated into any contract. It is not acommitment to deliver any material, code, orfunctionality, and should not be relied upon in makingpurchasing decisions.

2

, ,functionality described for Oracles products remains atthe sole discretion of Oracle.


3/23

Program Agenda

Oracles Data Integration Strategy

Data Integration Solutions Q&A

3


4/23

Data Integration

Key Component of Oracle Fusion Middleware

Middleware

Applications

4

Infrastructure &Management

Database


5/23

1. Do More with Less

2. Compete Globally 24X7

Design metadata-driven integration

Leverage skills & dictate patterns

Design metadata-driven integration

Leverage skills & dictate patterns

Ensure continuous uptime

Access data in real time

Ensure continuous uptime

Access data in real time

Business Drivers for Data IntegrationAdd Value to the Core Business Lines

5

3. Use Data for CompetitiveAdvantage

4. Automate and AdaptBusiness Processes

Ensure the quality of your data

Actively govern most valuable asset

Ensure the quality of your data

Actively govern most valuable asset

Expose data services for reuse

Orchestrate processes using SOA

Expose data services for reuse

Orchestrate processes using SOA


6/23

6


7/23

SOA

Applications

CustomReporting

PackagedApplications

BusinessIntelligence

Analytics

DataFederation

DataWarehousing

Data Marts

Data SilosData Hubs

DataMigration

DataReplication

Unifying Information in a Mixed LandscapeMaximize the Value from BI/DW, SOA, and Business Apps

7

OLTP & ODS

SystemsData

Warehouse, Data Mart

Oracle

PeopleSoft, Siebel, SAP

Custom Apps

Files

Excel

XML

Custom

SQLJava

Scripts

OLAP

High Cost ofCustom Coding

Lack of clean,consistent data

Multiple standards,disciplines


8/23

MDMApplications

SOAPlatforms

OracleApplications

BusinessIntelligence

ActivityMonitoring

CustomApplications

SOA Abstraction LayerService BusProcess Manager Data Services

Data Federation

Comprehensive Data Integration Solution

Comprehensive Approach to Data IntegrationComplete, Integrated, Open Solution for the Enterprise

8

Log-based CDC

Bi-directional Replication

Real-time Data

ELT/ETL

Data Transformation

Bulk Data Movement

OLTPSystem

Flat FilesData Warehouse/Data Mart

OLAP Cube Web 2.0 Web and EventServices, SOA

Storage

Data Verification

Data Profiling

Data Parsing

Data Cleansing

Data Lineage Match and Merge


9/23

The Right Information at the Right TimeDIS As Part of the Information Reference Architecture

Information Delivery and Action upon Consumption are pre-requisitesfor successful Information Management

trustworthy, at the right time, scalable, secure Architecture is the key

consolidate data, for security, manageability, performance and accuracy adopt a pragmatic approach to moving towards this goal

9Copyright 2008, Oracle and / or its affiliates. All rights reserved.

Source:Oracle Reference

Architecture forInformationManagement


10/23

Data Sources

Full range of heterogeneous data sources frominternal, trading partner and external sourcessupported

Broadest possible data scope Master Data / Customer Data Integration (CDI) Transactional data

10

Commercial-off-the-shelf (COTS) / ERP Applications Local data such as Excel spreadsheets Structured, semi-structured and unstructured data sources

Approach to extraction and Change Data Capture(CDC) varies according to source capability, capacityand compliance and access requirements


11/23

ETL/ELT

Where possible, database-centric ETL (ELT) is used to utilise thepower and scale of the target Oracle database to perform datatransformations (hence Extract, Load and then Transform - ELT).

Also supports intra-ETL process from Foundation to Access andPerformance Layer (e.g. to produce relational or multidimensionalembedded marts and specialised summaries/ cube MVs)

11

ELT can be deployed where appropriate bulk actions on data,utilising power of target DW. However, when complextransformations are required, record-by-record transformations willstill be required (ETL).

ETL/ELT can be batch (e.g. overnight), frequent (drip feed), or nearreal time (via CDC ODI and GoldenGate)


12/23

Oracles Data Integration StrategyUnique Advantage: Pervasive Data Integration

Complete Data IntegrationTechnology PlatformComplete

Heterogeneous and Optimizedfor Standalone SaleOpen

12

Integrated with OracleTechnology StackIntegrated

Strong TechnicalDifferentiationBest ofBreed


13/23


14/23

Program Agenda

Oracles Data Integration Strategy

Data Integration Solutions Q&A

14


15/23

Shortcuts Enterprise Data Quality Integration Smart Export and Import

Tracking Variables and Sequences Global Knowledge Modules Groovy Editor Additional New Features

Oracle Data Integrator 11.1.1.6

15


16/23

Oracle GoldenGate 11g Release 2 Conflict Detection and Resolution Integrated Extract Globalization

Security and Performance Extensibility Manageability and Monitoring Heterogeneity

16


17/23

Business ChallengesDemanding business community of partners, manufacturers,and distributers put heavy demands on data loads for BI/DWFickle consumers with unpredictable buying patterns set newrequirements for instant access of pricing and merchandisinginformation

Oracle SolutionOracle Data Integrator and Oracle

Return on InvestmentBatch windows nearly eliminated

Improved Profitability with Real-time BI/DWOverstock.com

17

GoldenGate together provided acomplete solution for integrating datain real-time for the BI/DW

Allowed for thin middle tier with E-LTTransformations ran directly on thedatabase platformSmall mini-batches throughout theday

Low-latency data provides newopportunities for real-time campaignsMarketing and merchandisingimprovements with scoring,personalization, rankingImproved Customer Service - nowranked #2 in the nation for onlineretailersUpgraded Oracle Database withoutbusiness interruption


18/23

Oracle Solution Zero downtime hardware and

Return on InvestmentDecreased TCO b 80% with

Business Challenges Handle growth and scale, while reducing TCO via platform

changes Improve responsiveness to business opportunities Ensure continuous availability of Air Travel Shopping Engine

(ATSE) throughout upgrades and migrations

Standardize Infrastructure to Reduce CostsSabre

18

database migration for ATSE

Offloading looker queries to a set ofreplicas with Oracle GoldenGate

Real-time data feeds to datawarehouse

offloading looker activity to lowercost replicasReduced complexity and achievedsingle view of traveler Lowered IT costs by migrating toOracle database from legacy systems


19/23

Lower TCO and reduce hardware Shorten implementation, and lower development costs

Cut Costs and Shorten Time to Value

Reduce Risk

Benefits of Oracle Data IntegrationCut Costs, Reduce Risk, and Achieve Operational Excellence

19

Improve your IT infrastructure without interrupting business operations Eliminate risk associated with stale or bad quality data

Make better decisions based on accurate, timely information Provide better service to customers with continuous operations

Achieve Operational Excellence


20/23

Follow us on:

Join the Data Integration CommunityDiscuss, Share, Learn

www.twitter.com/ OracleDi

http://blogs.oracle.com/dataintegration

www.linkedin.com Oracle Data Integration

20

Oracle Data Integration: www.oracle.com/goto/odi Oracle GoldenGate: www.oracle.com/goto/goldengate Technical information and downloads:www.oracle.com/technetwork/middleware/data-integration/

Data Integration Events: http://www.oracle.com/events

Visit to learn more:


21/23

21


22/23

The preceding is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not be

22

relied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oraclesproducts remains at the sole discretion of Oracle.


23/23

23

DIS DeveloperDayDataIntegration Keynote Oct12

Documents

Transcript of DIS DeveloperDayDataIntegration Keynote Oct12