Introduction

Josh MartinSenior Project ManagerSure Shot Media972.202.9910josh@sureshotmedia.com

www.sureshotmedia.com@SSMM_JoshMartin

• Eloqua Certified Partner

• Offer full support for consulting, design and

development projects

• Developers of SparkPlugs

2 Common Problems

1. Not knowing there’s a data problem

2 Common Problems

1. Not 2. Knowing there is a

data problem, but not knowing what to do about it.

The True Cost of Dirty Data

An organization with a strong commitment to data quality can produce nearly 70 percent more revenue than a company with only average data-quality procedures.

- Sirius Decisions

A Simple Formula

How Do We Fix It?

Building an Effective Data Strategy

The ways you need to manage data + the places you need to manage data

3 Types of Data Management

Data Validationmaking sure data is correct and/or formatted properly

Data Standardizationmaking sure all data matches your standard values

Data Appendingadding new records or filling in missing info on existing ones

Data Validation

E-mail addresses are correct, valid and standardizedZIP CodesTM contain at least five digitsIncorrect or bogus data is eliminatedPhone numbers are correct, valid and in the proper format

Making sure data is complete and/or formatted properly

Data Standardization

State and country fields comply with International Standardization Organization (ISO) formats Industries match the industry listAnnual revenue ranges match the listNames are in lowercase and begin with a capital letter

Making sure all data matches your standard values

Data Appending

Missing or incomplete company informationB2B and B2C e-mail addressesNew contacts or accountsDemographic information

Adding new records or filling in missing info on existing ones

3 Places to Implement Data Mgmt.

Inbound Datareduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database

Inline Datacontinually clean and enhance your database through intuitive programs and triggers

Outbound Datavalidate data before it is sent to other systems

Inbound Data

Verifying e-mail addresses on formsVerifying phone and address information Scrubbing data on uploaded lists

Reduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database

Inline Data

Data quality programsStandard and custom Cloud ConnectorsSalesforce.com triggers

Continually clean and enhance your database through intuitive programs and triggers

Outbound Data

CRM integrationMarketing data warehousesList and data exports

Validate data before it is sent to other systems

Examples

Tools for Data mgmt. and more….

Apps to Help You Maximize Your Eloqua Investment- Data, Events, Channels, Content -

www.sparkplugsdata.com