Dirk Spencer

Social Media Recruiter

Dirk Spencer Social Media Recruiter• Former DOD Analyst

– Software, Hardware, Communications, Aviation, Robotics

– Computers were called “Mainframes”

– “Apps” were downloaded using “Punch Cards”

• Turned Social Media Recruiter – Job Machine Trained

– AIRS Trained

– Agency, Corporate and Contract

Previous LinkedIn Presentations

• Executive Search Owners Association (ESOA)

• Inter-City Personnel Associates (IPA) Food & Beverage

• Irving-Las Colinas Chamber of Commerce Breakfast of Champions

• Executive Recruiter Association (ERA)

• Rick Gillis Employment Radio “The Ticket” 97.5 FM

What is LinkedIn.Com? Online professional network

Founded December 2002

Launched May 2003

• Proprietary technology platform

The Company Financials Initial Public Offering (IPO) May 2011

Ticker Symbol “LNKD”

Traded on the New York Stock Exchange

52 Week Share Price Range $60.14 - $122.70

LinkedIn.Com Stats 1,288 Full Time Employees

200 Countries

100M+ Members

If you hate LinkedIn blame Web 1.0 Limitations of old search technology

Rudimental Search Engine Optimization (SEO)

Candidates allowed to enter bad data

Crack the Limits on LinkedIn New & Change Are the Same Thing in Web 1.0

Web 1.0 Limits the search sophistication

3rd Degree Contacts No Longer Displayed

Google is LinkedIn with Benefits

How to Fake Out Web 1.0 The technology cannot distinguish between what is

“New” or something that is “Old” but has “Change”

What this means

Make new profile data

Make changes to your profile

Google is your LinkedIn Insider

LinkedIn Divided

Comparing AccountsFree Accounts Paid Accounts

Policy Enforcement

Limited Reach

Rudimentary Search

Manual Branding

Policy Exception

Unlimited Reach

Rudimentary Search

Automated Branding

LinkedIn on LinkedIn• Real Name

• Write a headline

• Craft a summary

• Interact thoughtfully with your network

• Add your work history

• Collect recommendations

• Include company website

• Include company career page

• Create a vanity URL

• Brand yourself by personalizing your profile

What LinkedIn Won’t Tell You Change your name

Modify your job title

Add yourself to Groups

Learn to Leave Groups

Add an Application

Upload Content to your Application

Review a Book Already

Make LinkedIn Searches Easier Spell Words and Acronyms Correctly

Stemming is hit or miss

Lower your expectations on the technology

Review how candidates use keywords

Learn to Hack LinkedIn Using Google

Hacking 3rd Degree Contacts

Third Degree Contacts

Third Degree Contacts

LinkedIn Email Template

You profile appears to be a solid match to our Project Manager

position in Plano, Texas.

My colleague Dirk Spencer is working on this position.

If you are considering other opportunities please email Dirk directly

at Dirk.Spencer@Company.Com. You may call him at 214-295-

8687 as well.

Thanks for your time and attention,

Random Recruiter

Salutation

Recruiter Dashboard - Search

Recruiter Dashboard - Languages

LinkedIn Search Results

LinkedIn Clipboard

LinkedIn Clipboard

LinkedIn Clipboard

LinkedIn Apps

LinkedIn Stats – Paid Details

Cool Tools from Jim Schnyder Yauba

The World's First Privacy Safe, Real-Time Search Engine TM

Xobni manage and search your contacts and email through Outlook and on the BlackBerry

Wordle Job Description Resumes (3 of them) Use Job Posting from competition

Outlook Rules If you get to hear Jim share this – go. He has some clever tricks I cannot begin to explain

RSS Feeds Populate Twitter and LinkedIn

Dragon (Nuance) Speech recognition software which makes it easier for anyone to use a computer. You talk

and it types. Use your voice to create and edit documents Digital Pen

Captures everything you write, sketch and draw electronically for later editing, managing and sharing on your computer

• www.twittergrader.com – find top 100 • www.tweetlater.com – schedule tweets• www.tweetbeep.com – set up alerts• www.twitterfeed.com –RSS feeds to twitter• www.tweetstats.com – see your tweet stats• www.tweetfunnel.com – approve tweets

Questions

Questions

Dirk Spencer Contact / Speaker ScheduleContact Information:

Dirkpmp@Yahoo.Com

214-295-8687

@DirkInDallas

Speaker Schedule:

LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas

Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco

Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 – Crossroads

Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas Small Business Summit

Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct 20, 2011

Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 - Crossroads

Speaker Bio – Dirk SpencerA former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of "Resume Psychology – Get the

Offer Not the Interview©.

Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or featured include:

Executive Search Owners Association (ESOA)

Inter-City Personnel Associates (IPA) Associates Food & Beverage

Pikes Peak Recruiter Network (PPRN)

Irving-Las Colinas Chamber of Commerce Breakfast of Champions

Texas Regional Infrastructure Security Conference

North Texas Small Business Summit

TalentNet Live Social Recruiting Conference

The Rick Gillis Radio Show in Houston, Texas ESPN Radio

CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow

The Fort-Worth Star-Telegram

Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200 members.

You can follow him on Twitter at @DirkInDallas

He has worked contract, agency, and corporate recruiting and is currently based in Plano, Texas.

Dirk has also presented to these businesses and professional organizations:

Irving / Las Colinas Chamber of Commerce Breakfast of Champions

North Texas Small Business Summit;

IIBA International Institute of Business Analyst

Intuit Women's Network (IWN),

National Investor Relations Institute (NIRI) Dallas*Fort Worth Chapter

Texas Instruments (TI) Alumni Association (TIAA) Plano Centre,

TWC - Texas Workforce Commission Veterans Support Group

Talent Net Live Social Recruiting Conference,

American Society of Quality (ASQ)

Greater Irving- Job Angels Networking Event,

Executive Recruiter Association (ERA)

Dallas Fort-Worth Texas Recruiter Network (DFWTRN).

Dirk has spoken before numerous ecumenical organizations as well, including:

St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC),

Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT),

Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI),

Crossroads Bible Church (CBC) Career Transition Workshop (CTW),

Jewish Family Service (JFS),

Career Jump Start - First United Methodist Church Richardson (FUMCR),

Carrollton Career Focus Group (CFG),

Carrollton City Job Hunt 101,

Custer Rd Church Job Net Plano,

Fort Worth Career Search Network (FWCSN),

MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN),

McKinney Trinity Presbyterian Church Career Transition Network (CTN),

McKinney Workforce Networking, Preston Trail Job Network (PTJN),

Saint Philip's Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG), St. Andrew UMC Sales Group with Dennis O’Hagan