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Nicole WorleyNicole Worley

Why is marketing to children bad?

• Creates eating disorders including obesity

• Encourages sexuality and violence• Promotes stress• Reduces creativity• Promotes gender stereotypes

Food Ads • increase in new products targeted specifically to children

and youth over the past decade • $10 billion to market foods, beverages, and meals to U.S.

children and youth in 2004 • strong evidence that television advertising influences the

food and beverage preferences and purchase requests of children ages 2 through 11 years old

• promotion of high-calorie, low-nutrient foods in most ads

• statistical association between ad viewing and obesity is

strong

Sexualization Violence• Bratz dolls marketed to four year

olds by Scholastic, Inc.• Video Games• PG-13 movies marketed to young

children

Promotes stress• Fitting in• Needing to always have the latest• Telling children NO! is hard for

parents

Reduces Creativity• Children do not learn to play• TV limits social interaction• Limits critical thinking• Hinders learning

Gender Stereotypes• Gender identities developed by

advertisers• 40,000 Disney Princess items on

the market • Violent programming and toys

marketed for boys

• Stopping Marketing to Children• Recent Campaigns

– Stop the Marketing of Violent PG-13 Movies to Preschoolers– An Act to Restrict the Sale of Video Games with Violent Content to

Minors– Tell Nationwide Children’s Hospital: No Naming Rights For Abercro

mbie & Fitch– Take Action:  Stop Outside Advertising on Webkinz– Tell Disney's Baby Einstein: Show us the Evidence – Tell Scholastic: Stop Selling Bratz in Schools

Recruitment• One Chapter per State• Information Session• Entry Level Involvement• Offer Training• Enthusiastic• Registration Cards

Registration Card

Name__________________________ Email _____________________________

Home Phone ____________________ Cell Phone_________________________

Address _______________________________________________________________

How did you hear about us? ________________________________________________

Finding Attendees• Churches• Schools• Doctors' Offices• Email• Information Booths

Building Leaders• Balanced Leader Group• Task Leaders• Emotional Leaders

Fundraising• Goals• Brainstorming Sessions• Phone Banks and email blasts• Donations• Parties• Festivals

Planning Session• Assign Tasks and Roles• Learn Roles• Organizational matters• Dates• Agenda for accountability session• Rehearsal

Accountability Session• Keep target engaged and on task• Less than two hours• Make it look like a packed house• Give testimony, no questions• Follow the agenda• Decorate

Agenda for Accountability Session

*This is where demands are made from a panel of three or four individuals by asking yes or no questions. A scorekeeper will make records of the responses.

9-9:05 Welcome and Purpose. The Massachusetts bill H.B. 1423- An Act to Restrict the Sale of Video Games with Violent Content to Minors.The goal is to convince our state senator to vote for this bill. Please do not ask the senator for his opinions, simply state your viewpoint

9:05-9:10 Opening Prayer

9:10-9:55 Community residents and concerned citizens speak to the senator about why they feel sales of video games to minors should be restricted.

10:05-10:15 Collect donations. Entertainment by local musician

10:15-10:35 Our organizations questions to Senator.*

10:35 Summary of Responses

10:40 Adjournment

Meetings • Take place in decision makers office• Do not ambush• Fifteen to twenty five people• United front• Bring petitions and letters (mail

some first)

Sample PetitionFilm companies are undermining efforts of parents who are trying to shield their children from

media violence by actively marketing PG-13 films to young children. Examples of this include:

Burger King Iron Man toy giveaways for preschoolersIndiana Jones LunchablesIncredible Hulk toys for children as young as threeThe Dark Knight Cheerios

The MPAA has refused to stop this behavior. By signing this petition, you are telling Carl Levin that it is time to force the MPAA to start marketing movies in a manner appropriate for their ratings by introducing legislation that will require them to do so.

Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________Name__________ Signature_____________ Address___________________________

Only 10 Signature Lines per Page

Group Letter Writing• At Homes• In Churches• Mail in staggers• Ask for postage• Bring with you to meeting with

target

Media Events• Demonstration• Stunts• Send Notice to Media• Picket• March

Press ReleaseJudge Baker Children's Center

53 Parker Hill Ave.Boston, MA  02120

For Furhter Information:Kathy Bowman

Phone: 617-278-4172Fax: 617-232-7343

Email: ccfc@jbcc.harvard.edu

Notice of Media EventThe Campaign for a Commercial-Free Childhood will protest the release of Scholastic Inc's latest Bratz Book by dressing as Bratz characters in front of their main headquarters.

9:00 AM Monday July 14, 2008Scarsdale Park Mall

450 Central Park Avenue (Route 100) Scarsdale, NY 10583

Photo OpportunityCome see the reaction of CEO, Richard Robinson, to dozens of

members dressed as Bobble-headed Bratz Dolls

Electronic Media• Always get email• Make the website user friendly• Make it easy to spread the word• Interesting, easy website