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Directions/Trends in Fresh Market Tomatoes in N. America John Lindbo Solanum Breeding Program...
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![Page 1: Directions/Trends in Fresh Market Tomatoes in N. America John Lindbo Solanum Breeding Program Manager HM-Clause; Davis, CA.](https://reader036.fdocuments.in/reader036/viewer/2022062321/56649dc55503460f94ab8dd0/html5/thumbnails/1.jpg)
Directions/Trends in Fresh Market Tomatoes in N. America
John LindboSolanum Breeding Program Manager
HM-Clause; Davis, CA
![Page 2: Directions/Trends in Fresh Market Tomatoes in N. America John Lindbo Solanum Breeding Program Manager HM-Clause; Davis, CA.](https://reader036.fdocuments.in/reader036/viewer/2022062321/56649dc55503460f94ab8dd0/html5/thumbnails/2.jpg)
N American Fresh Market Tomato SeedN America Market Size: ~57M Euro (~77M USD)
– Half: Determinant– Half: Indeterminant
Factors affecting Market Value in future:• Seed Demand:
– Overall acreage decreasing – Increased productivity trend.– Politics and Policies:
• US Govt reached deal with Mexico re tomato trade.• Agreement will raise prices at which MX tomatoes can be sold in US; Will make domestic production more
cost-competitive.• This may decrease MX acreage for export due to new anti-dumping suspension agreement.?
• Pricing:– Likely inflation-only or slight increase for new traits.
• Market Value…likely to be ~flat: – Price increases offset by sales reduction.
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FM TOM Production Trends: US*• US: reduced acreage
– Both CA & FL decreased 8-10% last 3 years.
• US: Production (tons)– FL: 20% drop last 3 years.– CA: ~ flat last 3 years
• Good weather winter 2011/spring 2012• Pressure from low cost tomatoes from MX• Prices have been low.
*USDA Reports (June 2012)
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Production Trends:MXTrending to more protected culture.
Protected culture in Baja and Sinaloayear round tomato productionyields and quality increasing
Trend of semi-/indeterminant varieties being replacing determinants.
Rounds being replaced by Saladette types.MX prod now about 75% saladette; 25% round
• Since 2003: US Imports of Round from MX (-43%)– Import of saladette from MX (+58%)
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Production Trends: Methods• Protected culture tomatoes now dominate retail industry.• Vine-ripe taking away from mature green.
• Mature green still supported by food service/restaurants.
• Large growth in protected culture in MX– Increased yields and quality– In US Market: ~60-70% of protected culture tomatoes from MX
• Year round protected culture supply reducing short-supply/high price periods for growers.
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Consumer Trends• In grocery stores: Consumers avoid store interior: Shop perimeter.
• Catch their attention with innovation, convenience & diversification of your products.Tomatoes on the vineVine ripesmall snacking tomatoesBetter quality (color & taste)
• “Locally sourced” labelling appearing in markets.
• US per capita consumption of FM Tom stable.
• Articles in popular press re: tomato taste (University studies from UC Davis, FLA, Tasti-lee story).
More tomato niche market potential? Improved taste a likely area of differentiation in future.