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DirectConnect to UCF Workshop July 22 nd, 2010. Getting Started— The Development of an Idea.
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Transcript of DirectConnect to UCF Workshop July 22 nd, 2010. Getting Started— The Development of an Idea.
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DirectConnect to UCF Workshop July 22nd, 2010
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Getting Started—The Development of an Idea
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Joint Resolution
Shared vision
Student Experience
Facilities
Academic Programs
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Principles
• Access• Choice• Flexibility• Progression and Completion• Transition• Academic Support• Guarantee
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Facilities: Shared Vision
• Entire campus view• Shared Vision Workshop• Integrated services• Ongoing discussions/opportunities
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Academic Programs
• Regional approach • Promise for additional programs @
UCF Regional Campuses• DirectConnect students ARE UCF
students for limited or restricted majors
• Increase UCF RC programs @
shared use facilities
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UCF Valencia West
2006
BAS
BABA
Liberal Studies
Psychology
2010BAS
BABA
Architecture
Criminal Justice
Electrical Engineering
Interdisciplinary Studies
Legal Studies
Nursing
Political Studies
Psychology
Sociology
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Identifying Participants
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Definition-Who is a DirectConnect to UCF Student?
Any AA, or articulated AS, Brevard, Lake-Sumter, Seminole State or Valencia graduate who meets the FL 2+2 statute.
Q: What is the difference between 2+2 and DirectConnect? Guaranteed admission to UCF*
*Consistent with university policy. Limited access and restricted
access programs may require an additional admission process.
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MarketingBranding and Message
“What to call it?”
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Planning and Objectives
• To increase awareness among area high school and partner community college students. Two fold approach to communication – College and UCF
• To increase the number of students enrolled in the program.
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Planning and Objectives
• Brainstorming
• Marketing Task Force
• Branding and Identity– Graphic Standards
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Design Elements
• DirectConnect to UCF logo
• Gold background with black text
• “Guaranteed ENTRY” stamp
• Photography of “real” students
• Flexibility in design and copy
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Marketing Materials• Banners• Cinema • Facebook • General and Partner-specific Brochures • Joint Radio Campaign• Outdoor• Postcards• Posters• Print • Promo Items• Stationery• Web page
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Results
• More than 38,000 students have signed up as DirectConnect to UCF
• Ad campaign generated over 1.7 million media impressions and nearly 30,000 hits to the website in year one.
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Added Year 3
• DirectConnect to UCF web page
• DirectConnect to UCF card
• CRM Communication and tracking
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Current Tools 2010
• Internet/Social Networking Sites
• Joint Ads
• Additions to Website– Video– Student Tools/Resources
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Program Development
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• High enrollment majors (Business, Psychology)
• High demand, limited access (Engineering, Nursing)
• B.A.S. degree options• New pathways – Architecture
Building Academic Pathways
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• LifeMap (at Valencia)• Communication Plan (Valencia and
UCF)• Individual advising (referrals)• Decision Days• Classroom presentations• Individual advising
Advising Systems
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• Student clubs• Athletic events (UCF)• Assistive technology• Student Conduct• Skillshops
Co-curricular programs
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• Six professional advisors• Employed by UCF, but advise only community
college students• Offices located at community/state college
campuses• Provide General Education Program advising in
accordance with community college policies• Provide program pre-requisites advising for all
UCF degree programs (95 undergraduate programs)
Shared Advisors
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Advising Best PracticesStudent intake and interview
• Review community college transcript/audit• Full-time vs. Part-time• Remedial courses completed• Grade point average• Repeat courses• Career goals aligned with major
• Appropriate UCF major and CC pre-major selected
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Advising Best Practices
• Discuss DC program & encourage student to register• Explain how AA/AS transfers to BA/BS• Create an academic plan with student• Explain Gordon Rule and CLAS requirements• Explain Foreign Language requirements• Review Limited/Restricted Access programs
– How & When--Reality of admission process
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Transition Advising• Explain transition process• Create timeline for the student
– Schedule plan– CC graduation application deadline– UCF application deadline– Immunization documents– Orientation– UCF entry term
• Explain admissions process in detail– Decision Days– Official transcripts– H.S. Foreign Language requirement– Things for transfers to omit
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• Coordinating Team (meet 3x/year)• Academic program planning• Learning Day – Advisor Training• Dean of Students Staff Meetings• Student Affairs Professional
Development Day • Ongoing discussion/referrals• Faculty curriculum discussions
Staff Development
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Student Communication:Three-Pronged Approach
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Prong 1:Valencia Community College
• Printed on application
• Orientation slide/discussion
• Distribution of Flyers and Brochures
• Targeted e-mail messages
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Prong Two: Collaborative approach
• Joint message e-mails at designated mileposts
• Joint community presentations (counselor seminar)
• Joint campus workshops (skillshops)
• Collaborative staffing (staff meetings)
Prong 2: Collaborative approach
• Joint e-mails at designated mileposts
• Joint community presentations (counselor seminar)
• Joint campus workshops (skillshops)
• Collaborative staffing (staff meetings)
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Prong 3:
UCF Communications
• Target e-mails starting at 30 credits
• On campus services and staff
• Direct advertisement
• Personal advising
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UCF General Communication
• Based on DirectConnect to UCF card• 4 html messages – triggered over a time
frame• List provided to DirectConnect Advisors• List provided by DC Advisor to the
partner college representative
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Student Tracking: Staffing & Technology Challenges
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• Identifying participants (how do we identify them in our system)
• Limitations of technology in tracking these students
• Specific data needed from partner institutions to accurately & appropriately identify this population
Challenges
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Coding in Banner
• Admissions has guidelines/format to identify students
• Use two different forms
• Enter intended term, campus and major as comments
• Each CC identifies differently
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Coding in Oracle-PS
• Mods placed in 2008 for student group
• Prospect and Applicant code
• Code identified in the TSR (audit-UCF)
• Communications based on code
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Data Exchange
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• What needs to be done?
– Management and dissemination of data coming to and from partner schools
– Initial coding of students participating in DirectConnect to UCF
– Timely, advanced Transfer Credit processing
• Who will do it?
Tracking/Staffing
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Data Sharing
Key ingredient of partnership success!
Includes:• Lists of active DC students• Various reports system redesign• Transcripts sent at multiple credits
earned
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Communication Plan
• Send letter to UCF FTIC denied
students to encourage CC application• Student begins at CC
– DC attribute placed on record– Tracked at multiple times during year– Sent various communication during school year
• UCF advisor has access to CC database
(varies with CC partner)
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Orange County Numbers 2006
Total 231Admitted 152Registered 62No Response 79
Orange County Numbers 2007
Total 385Admitted 180Registered 134No Response 205
Orange County Numbers 2008
Total 659Admitted 404Registered 324No Response 255
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Growing the Partnership
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Purpose:…innovative ways to promote expanded
access for Florida students…(section 3)
Creation of the College Access Summit
Summit 1
Summit 2 Story Jam initiative and video
Summit 3
Summit 4
www.collegeaccess.ucf.edu
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College Access Summits
• Nov 2007 – Access to Higher Education:
A Case for Action?
• April 2008 – How to Increase College Access
• Feb 2009 – Regional Data and Benchmarks – Key Practices
• Feb 2010 – Data Sharing, High School Accountability, Resource Development
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Direct ConnectWorking Groups
• Curriculum Alignment
• Data Reports System
• Resource Development
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Example:
Curriculum Alignment
www.curriculumalignment.ucf.edu
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Questions/Discussion