Direct Mail Printing & Production National Postal Forum...

Your Special Deliverytm

Direct Mail Printing & Production

National Postal ForumOctober 17, 2001

Oct-17-01

What’s With the Internet?

Internet.com’s Internet Stock Index (ISDEX) has lost more than 80% of its’ value since March 2000.

Layoff Trends

The Industry Standard reports that there have been almost 90,000 layoff’s and 160 high profile Internet failures since January of 2000.

Oct-17-01

Internet “is not” an Economy

Communication Substrate

Sales Channel

Information Repository

Every Internet Application Uses One or More

Amazon

Yahoo!

email

Oct-17-01

Legacy Systems

Internet Convergence

IP Network

Oct-17-01

Traditional Postal MailPositives and Negatives• Positives

– Superior marketing medium• Returns (on average) $10 for every $1 invested• Targeted and measurable• Preferred by consumers

– Reaches every household in America– Personal and secure

• Negatives– Work-flow is broken– Can be costly– Can be slow

Oct-17-01

Traditional Direct Mail Process Choices: Home/Office Production

Pro’s : Inexpensive and relatively quickCon’s: All-consuming and relatively low quality output

compose

A slototal

proof

producepostal meter

Internet

stamps

fold, insert& stamp

mailaddress

Averylabels

mailinglist

Oct-17-01

Traditional Direct Mail Process Choices: Copy Shop Production

compose

A slototal

proof

postal meter

Internet

stamps

fold, insert& stamp

mail

produce

copyshop

address

Averylabels

mailinglist

Pro’s : Higher quality; more free timeCon’s: More expensive; takes longer; no personalization

Oct-17-01

Traditional Direct Mail Process Choices: Commercial Print Production

iterateblue line, schedule

iteratelist, schedule

requirementslayout, deadlines

requirementsmessages, targets

commercialprinter

businessmailer

DMagency

listbroker

Pro’s : Best quality; complete design freedomCon’s: Most expensive for short runs; 3 weeks required;

lots of details to manage

lettershop

Oct-17-01

Mail-on-Demand Internet-Driven Direct Mail

compose

A slototal

proof online produce

integratedcommercial

printer

fold, insert& stamp

integratedletter shop

function

Time Required: Minutes

Pro’s : High quality; fast; easy; inexpensiveCon’s: Restricted formats

deliver

address

house list

broker sourced

Internet sourced

Oct-17-01

Other Applications Business Letters

composedeliver

postal meter

stamps

fold, insert& stamp

send mailprint andaddress

Oct-17-01

Other Applications Converged Business Letters

compose

A slototal

proof produce


printer

fold, insert& stamp


function

deliver

address

contact DB

letter block

type it in

Oct-17-01

Other ApplicationsSmall Business Invoicing

monthlyaccounting

entries

deliver

invoicerun

print andaddress

postal meter

stamps

fold, insert& stamp

send mail

Oct-17-01

Other ApplicationsConverged Small Business Invoicing

produce


printer

fold, insert& stamp


function

deliver

monthlyaccounting

entries

periodicinvoicing

Oct-17-01

Other Applications Marketing Fulfillment

deliver

postal meter

stamps

fold, insert& stamp

send mailprint andaddress

requestor

payment

Webapplication

callcenter

fulfillmentrequests

Oct-17-01

Other Applications Converged Marketing Fulfillment

produce


printer

fold, insert& stamp


function

mail

templatemailing list (1..n)variable content

electronictransfer

requestor

payment

Webapplication

callcenter

Oct-17-01

Other Applications The Best of the Rest

• Grass Roots Activism

• Personalized Greeting Cards

• Automated Marketing Systems

• Automated Appointment Systems

• Personalized Marketing Programs

• And the list goes on…

Oct-17-01

Internet

San Jose

Cleveland

New York

Dallas

Post Office

Post Office Post Office

Post Office

Post Office

Portland

The Zairmail SolutionInternet-Driven Overnight Mail

OptimalResourceRouting

USPS 94%Local

Overnight

SpeedReliabilityCapacity

InternetApplication

PCApplication

EnterpriseApplication

Oct-17-01

The Zairmail SolutionZairmail Express Direct

• Get Results Fast– Route nationally– Produce mail locally– Optimal letter traffic

• Minimize Frustration– Single point of contact– Your choice of interaction– Eliminate manual labor

• Maximize Value– Production choices– High quality output– High volume production facilities

Commercial QualityFast, Easy, and

Inexpensive

biz.zairmail.com

Oct-17-01

InternetDigitalContent

SenderProfiles

LPFProfiles

DemographicData

Posters

Zairmail Application Infrastructure

SynthesisEngine

DataLayer

Optimal Resource RoutingRoutingLayer

• • •Services ExpressDirect

DesktopApp’s

EnterpriseApp’s

PrivateLabel

ExternalServices

GreetingCards

PostcardsLocal

ProductionSan Jose ClevelandDallasPortland

Application ServicesApplicationLayer

Oct-17-01 Your Special Deliverytm

ZairmailDirect Mail Printing & Production

• Internet Convergence Offers Opportunities

• Consolidate New Flows of Mail Traffic

• Faster, Easier, Less Expensive

• Make Convergence Work for You!

Direct Mail Printing & Production National Postal Forum...

Documents

Transcript of Direct Mail Printing & Production National Postal Forum...