Direct Answers in Search
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Transcript of Direct Answers in Search
March 3, 2015
Direct Answers in Search
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Data From
Searchmetrics Changes in Visibility
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Examples of Major “Changers” and Increases
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Are Factors Other Than Google in Play?
HTTPS Domains Show
Steady Increase in Visibility
Since July 2012!
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
August 2014 to January 2015 Impact
Average Increase in Visibility of 6% Across All Sites
Which Made the Switch to HTTPS
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Data From SEO Clarity A Detailed Study
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Study 1: August 2014 to End September 2014
• Monitored top 10 results for 130,000 keywords
• 218,000 domains tracked
• HTTP vs. HTTPS ranking tracked
• Sites which switched from HTTP to HTTPS after
August 7th identified
• Ranking positions measured
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Average Ranking of Pages
8/1
0
8/1
7
8/2
4
8/3
1
9/0
7
9/1
4
9/2
1
This is a
Very
Narrow
Range!
5.89 5.93
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Study 2: October Through December 2014
• Monitored top 100 results for 139,000
keywords
• Monitored over a 14 week period of time
• HTTP vs. HTTPS ranking tracked
• Ranking positions measured
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
How Many URLs Made the Switch Between
October 4th and December 28th?
12,095 Total
Domains Made
the Switch
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Major Domains That Changed to HTTPS
269 Domains with
a Moz Domain
Authority of 90 or
Higher Switched
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Observed Ranking Change After 2 Weeks
New Drop Per
Changed URL of
0.07 in the SERPs
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
URLs Gainers and Losers in Rankings
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Switched Our Own Site Too
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Tracked Dates That Indexed Page Changed to
HTTPS
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Changeover States – HTTPS Page Not Even
Discovered
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Changeover States – Not Yet Indexed by
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Changeover States – Not Yet Indexed by
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Changeover States –Indexed by Google
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Changeover States –Indexed by Google
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Ranking Scenarios – 12 Pages Indexed as
HTTPS
12 Total Pages Indexed
6 Improved Rankings
5 Rankings Got Worse
1 No Change
Net Impact: No Material Change
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
SHA-1 Certificates Being Deprecated
• Bought an Extended Validation SSL Cert
• Stricter level of validation
• Heard that this was “better”, so I did it
• Digicert provided us with a SHA-1 certificate by default
• However, these are being deprecated
• Fortunately, SSLGuru flagged this issue for us
• Caused a 2 day delay
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Had Some Details to Clean Up
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Social Sharing Code – to Show Counts From
HTTP Page
<?php
$httpurl = "http://www.".$_SERVER['HTTP_HOST'].$_SERVER['PHP_SELF'];
$httpsurl = "https://www.".$_SERVER['HTTP_HOST'].$_SERVER['PHP_SELF'];
echo "
<div class='fb-like' data-href='".$httpurl."' data-send='false' data-layout='box_count'></div>
<a href='https://twitter.com/share' class='twitter-share-button' data-counturl='".$httpurl."' data-
url='".$httpsurl."' data-count='vertical' data-via='moz'>Tweet</a>
<div class='g-plusone' data-size='tall' data-href='".$httpurl."'></div>
";
?>
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
What This Code Does
• Shows share counts from original HTTP URL
• Will NOT add in new clicks on the buttons after the
site is moved
• Should only use on posts made prior to the migration
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
Pseudo Code for Ideal Logic
• If Post Date Prior to Migration Date
• Use Code that shows shares from original HTTP URLs
• Else
• Use Code that shows shares from new HTTPS URLs
searchmarketingexpo.com
@stonetemple / +Eric Enge #SMX #24a
[email protected] (508) 879-0950 www.stonetemple.com