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Consumer preferences on food ingredients and analysis of regional groupingusing hierarchical clustering agglomerative method of food crop agriculturalcommodity products in semarang (Article)

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Departement of Economics Development Studies, Faculty of Economics and Business, Diponegoro University,Semarang, IndonesiaDepartment of Statistics, Faculty of Science and Mathematics, Diponegoro University, Semarang, IndonesiaDepartment of Agriculture, Faculty of Animal and Agricultural Science, Diponegoro University, Semarang, Indonesia

AbstractThe purpose of this research is to determine the consumer preferences towards the food ingredients, such as rice,chili, onion, and garlic. The data collection is conducted by using the questionnaire for 55 respondents. The results ofthis research show that most respondents are not concerned about which regions that produce the rice, onion, garlic,and chili. Most respondents have knowledge of the food producers of each region. They prefer Pandan Wangi, IR, andRojolele rice and they prefer to buy rice in the stalls, traditional markets, and rice distributor shop. After that a clusteranalysis is conducted to determine the regional grouping of the rice and other food crop producers in Semarang city.It uses a hierarchical clustering method with agglomerative type, which aims to interpret the cluster analysis results ofthe districts in Semarang based on their similarity as the largest producer of rice and other food crops. The researchresults show that in the year of 2012 - 2014, Cluster 1 is the largest producer of rice and other crops in Semarang.From the analysis, it can be concluded that Semarang city needs to bring in the supplies of rice, onion, garlic, and chilifrom other regions. © IAEME Publication.

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Author keywordsAgriculture Economics Cluster Consumer preferences Food Ingredients Hierarchical Clustering Method

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International Journal of Civil Engineering and TechnologyVolume 9, Issue 7, July 2018, Pages 198-209

Santosa, P.B.a Hayati, B.a Yasin, H.b Ekowati, T.c Istadid Darwantoe

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Business enterprises | Czech Republic | Agricultural production

ISSN: 09766308Source Type: JournalOriginal language: English

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Pangan, B.B.K.(2002) Kebijakan Umum Dan Program Pemantapan Ketahanan PanganDepartemen Pertanian RI. BBKP Departemen Pertanian RI, Jakarta

 

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International Journal of Civil Engineering and TechnologyScopus coverage years: from 2016 to Present

Publisher: IAEME PublicationISSN: 0976-6308 E-ISSN: 0976-6316Subject area: Engineering: Building and Construction Engineering: Civil and Structural Engineering

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