Libmark Community Engagement Forum

12 July 2012, Melbourne

Dionne LewManaging Director, Bespoke Communications

@dionnelewhttp://about.me/dionne.lewE: dionne.lew@iinet.net.au

M: 0458 974 854

Community Engagement 2.0 ‘it depends...’

what is it?

‘it depends...’

• a discipline• PhD to practitioner • guiding principles • semantics

‘a planned way of talking to people’

what is it NOT?

• pr – telling, retelling, yelling• media - positioning, repositioning • marketing – selling

why do it?

‘it depends...’

• have to?• think you have to?• want to?• think you might want to?• need to?

Be clear on WHY & things follo-w

risks

benefits

• project delivery• engaged citizens, meaningful participation• information, insights, creative ideas • cost-effective policy • democracy, dotmocracy • relevance

how?

‘it depends...’

Be clear on WHY & things

follo-w

• principles• practices • manuals• evaluations

principle 1

strategy and planning

ask whydecide whomap the exerciseset the budget

principle 2

frame everything clearly

wider cultural & social contextyour objectivesyour expectations of audiencecaveats, conditions, rules of engagementbrief (at length)

principle 3

be open, be responsive

name channelsset timeframesacknowledge contributionsmanage expectationsreport findings, cause-effect, how

principle 4

integrity

accessible materialsclarity around role input2.0

principle 5

engagement principles

have themshare themfollow themevaluate them

principle 6

the ‘what nots’

overplan (inauthentic)underplan (crisis)jargonstonewalling when things get tough

1912• Population: 92,407,000• Life Expectancy: Male 48.4 Female: 51.8• Average Salary $750 / year• The Ziegfeld girls earns $75/week.• Unemployed 2,150,000• National Debt: $1.15 billion• Union Membership: 2.1 million Strikes 1,204• Attendance: Movies 30 million per week• Divorce: 1/1000• Vacation: 12 day cruise $60• Whiskey $3.50 / gallon, Milk $.32 / gallon• Speeds make automobile safety an issue• 25,000 performers tour 4,000 U.S. theaters

Source: https://momentmatters.wordpress.com/2012/03/28/life-facts-1912-and-2012/

• institution• authority• structure• planning• exclusion• information monopoly• gatekeepers• face-to-face

the way we are

2012• 7,071,541,703 - world population• 102,820,870 - births this year• 43,913,896 - deaths this year• 273,357,942 - computers sold this year • 1,873,522 - new books published• 231,334,739 - newspapers circulated today• 2,383,282 - cell phones sold today info• $ 81,053,595 - money spent on videogames today• 2,436,953,630 - internet users in the world• 184,501,473,660 - emails sent today• 1,846,592 - blogs written today• 134,526,180 - tweets sent today• 1,809,995,582 - Google searches today

Source: worldometers.info (10 October 2012, 11am)

did you know

• networked• cooperation & coordination (mobile)• institution as enabler• cognitive surplus• radical openness• transparency

at the heart of itconnection, distraction, curiosity – only the tools have changed

what is a library?

library 2.0

mobile learning

case studies Pinterest

case studiesWikipedia

17 million articles 262 different languages3.5 million English articlesIn 2007 the English Wikipedia became tge largest encyclopaedia put together, Yongle had held title for 600 years325 million readers1 billion edits on WikipediaThe servers are in Florida, subject to the US state’s laws50 per cent of the website’s traffic actually comes from Google

Case studiesOpen culture and learning

case studiesBloggingRose Holley blog

case studiesFlickr

coming soon…

• more information• increased overwhelm• micro specialisation• the rise of the curator

the heart of it

• why are you doing it?• what do you want?• who is your audience?• what do they want?• where are they?• how can you reach them?

‘it depends...’