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Transcript of dinakaran presentation final
33rd Anniversary
Special
WELCOME
THE K - STORY
LATE K. P. KANDASAMY
K. KUMARAN
KALANIDHI MARAN
1977- 1998
1998- 2005
2005- present
EDITIONS LTD.-Dinakaran is published from 12 centres all over India.:Delhi; Mumbai; Bangalore; Chennai; Coimbatore; Madurai; Trichy;Salem; Nagercoil; Vellore; Nellai; Pondicherry
-Dinakaran has a proud record of first Tamil daily newspaper running from Delhi and Mumbai. -Recently it made a record of becoming the first Tamil Newspaper to cross 12 million copies.
-On September 5, 2010 Dinakaran completed two years of successful Mumbai editions.
- Heavily advertised – the Big sweep model, SUN network.
FACTS AND FIGURES:Source: Mr. Kashif, Audit Bureau of Circulations,
Mumbai.
CIRCULATION STATISTICSMUMBAI
EDITIONIN MUMBAI INDIA
19,059 11,200 12,35,000
16,899 15,103 11,91,000
7,76,000 7,14,000 23,35,991
READERSHIP STATISTICSSOURCE: Mr. Kashif, Audit Bureau of Circulations.
FOR THE YEAR 2006
96,39,000
1,03,00,000
PERSONAL SURVEY1.SUBSCRIPTIONS:
Families : Tamil speaking; lower sections of the
society.
2. STAND up COPIES:Wheeler Locations: Borivali, Kandivali, Andheri, Bandra,
Mahim, Matunga, Dadar, Churchgate, VT,
Chembur, GTB, Tilak Nagar, Wadala, Kurla,Vashi
READERS’ VOICESURVEY QUESTIONNAIRE:
1. How many papers do you subscribe for on a daily basis? Please name them.
2. Why have you chosen to read ‘Dinakaran’ over its other Tamil counterparts, including Dinathanti and Dinamalai? Is it because of an offer or scheme, or you felt their content is superior to the other Tamil newspapers?
3. If given a good offer, would you switch to the other Tamil papers like Dinathanti or Dinamalai?
4. For how long have you been subscribing for this paper?
5. Who told you about the paper? Advertisements, friends, parent’s et al?
6.Do you believe that the paper does justice to the news it carries? Does it just tell you what to think or goes ahead, and tells you what to think about?
7.Do you think the content is sensational, biased or relatively neutral?
8.Do you believe that the paper gives you an overview of everything that’s happening around you? Does it lay emphasis on a particular area/ state?
9.Which section of the paper appeals the most to you?10.Also, which weekly supplement of the paper do you
enjoy reading the most?11. Do you like the layout and the treatment of news in
the paper?12. Has the paper changed your outlook towards any
particular issue? Made you believe in any of its policies?
13. Any changes or recommendations?14.Dinakaran enjoys the highest readership in India in the sphere of Tamil journalism. What according to you makes it the numero uno paper?
Thank you for your time and consideration.
WHEELERS’ SURVEY1. How many copies of Dinakaran reach your
stand every day?2. How many get sold by the end of the day?3. Is Dinakaran a profitable paper on stands?4. What is the demand for Dinakaran vis-a-vis
DInathanti and Dinamalai, which are its direct competitors?
5. Who are the people who generally purchase the paper? Are they daily readers or just transit ones?
6. Are the readers among the working class or among the higher class? Among whom is the paper more popular?
7. Since Dinakaran offers a special supplement daily dealing with different subjects, is there a demand for the paper on a particular day during the week?
8. According to you, is the paper doing well keeping in mind the minority population?
9. The paper is predominantly sensational. Do you think it is one of the major reasons for its large readership?
SURVEY RESULTSDINAKARAN friendly areas:Dinakaran owes its success to these wheelers as the subscription rate for the paper is vey low, at 10%. It’s major centres in India after Chennai are Pune, Nashik, Thane and Mumbai.
A look at the Dinakran-friendly places in Mumbai. DHARAVI: 2500 copiesCHEMBUR: 800-1000 copiesMATUNGA : 800-1000 copiesSOUTH MUMBAI:10-15 copies A wheeler at Matunga
station
ADVERTISEMENTS etc.
EDITION DISPLAY RATE PER SQUARE CENTIMETRE (B
& W)IN RUPEES
CHENNAI 384
COIMBATORE 105
MADURAI 115
TRICHY 92
SALEM 60
VELLORE 49
TIRUNELVELI 46
Advertisement Rates effective from 01.04.2009
EDITION DISPLAY RATE PER SQUARE CENTIMETRE (B &
W)IN RUPEES
NAGERCOIL 30
PONDICHERRY 70
BANGALORE 40
MUMBAI 65
DELHI 58
ALL EDITIONS 1049
ALL TAMIL NADU 951
COLOUR: 100% EXTRA THIRD PAGE:25% EXTRA
FRONT PAGE: 100% EXTRA BACK PAGE: 50% EXTRA
HEIGHT OF COLUMN 51 cms
MINIMUM SIZE ACCEPTABLE 4 cms (width) x 3cms(height)MINIMUM WIDTH 4 cms
MINIMUM HEIGHT 3 cms
MAXIMUM WIDTH 33 cms
MAXIMUM HEIGHT 51 cms
FULL PAGE ADVERTISEMENT 33 cms (width) x 51 cms(height)
•If ad height is more than 46 cms, the ad will be billed for the page height.•If the ad width is greater than 29 cms, the ad will be billed for the page width.
DINAKARAN MUMBAI EDITION
COLOUR (rate per square meter)
BLACK AND WHITE (rate per square meter)
CATEGORY COLOUR BLACK AND WHITE
DISPLAY Rs. 130 Rs. 65
DISPLAY
CLASSIFIED DISPLAYRATE PER SQUARE CENTIMETER
CATEGORY COLOURCLASSIFIED DISPLAY Rs. 45
CLASSIFIED LINECATEGORY COST PER LINE FOR
MINIMUM OF 4 AND MAXIMUM OF 20 LINES
CLASSIFIED LINE Rs. 55* For a minimum of 6 lines, background colour tint will be free.
INTO THE ‘PILED’
NEWS EDITOR
SENIOR SUB- EDITOR
2 SUB-EDITORS
REGIONAL MANAGER
1 CHIEF REPORTER
15 REPORTERS
EDITORIAL HIERARCHY
MUMBAIBUREAU
BEHIND ‘DINAKARAN’ROBERT
AMALRAJregional manager
EDWIN FRANCISchief reporter
ARJUN SELVAGANESHtransport reporter
[L-R] PRIYA IYER and ANITA GANESH
reporters
LIGHTS, CAMERA, CONTROVERSY!
Goons ransack and destroy newsprint at Dinakaran's press in Madurai in the
presence of the police.
CLASH OF THE TITANS
versus
POINTS OF COMPARISON
CITY STORIES Three pages of Mumbai-Pune news and three pages for all the stories of Tamil Nadu.
Seven city pages, without any separate space for only Tamil Nadu oriented stories.
NATIONAL AND INTERNATIONAL STORIES
One common page for national and international news under the title ‘miscellaneous’.
Separate nation and world page.
SPORTS NEWS Half a page- India oriented
Four pages- full indepth coverage.
EDITORIAL Single column on page 2 along with the Mumbai-Pune news.
Full edit page
PLACEMENT OF NEWS:
VELIMALAR- FridayANMEGAM- SaturdayVASANTHAM- Sunday
EDUCATION TIMES- MondayTIMES WELLNESS– SaturdayTIMES ASCENT- WednesdayWHAT’S HOT- FridayROUGE- SaturdayI-DIVA- SundayTIMES LIFE- Sunday
SUPPLEMENTS:
33rd Anniversary
SpecialCHIEF GUEST: Professor Akshara,
St. Xavier’s College, Mumbai