DigitalTransformation 13-12-2017 PetraKern · Seite 9: Bundesministerium für Wirtscha und Energie:...
Transcript of DigitalTransformation 13-12-2017 PetraKern · Seite 9: Bundesministerium für Wirtscha und Energie:...
MacromediaMacromedia
MacromediaUniversityofAppliedSciences
Freiburg13thDecember2017
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PetraKernwww.petra-kern.de
A15-minutejourney…throughtheglobaldigitaltransformaEonandits
consequencesforhighereducaEonandresearchinDesignManagement
…withthreestops
1.ThenatureofdigitaltransformaEon2.TheimplicaEonsforDesign
3.OpportuniEesandchallengesforDesignManagement
Part1
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1Thenatureofdigitaltransforma=on
andtheconsequencesforyoungprofessionals
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Knowledgemustrapidlyberefreshed:
§ lifelonglearning,adapEveness,flexibility
§ 5-6careersinsteadofjustone§ shortenedlearningphases§ complexproblemsinsteadofrouEnejobs
Butdigitaltransforma=onalsomeans–nogainwithoutpain
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Doingdesign:Managingcomplexityanduncertainty
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2Theimplica=onsfordesign
anditsmajorfeatures
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Crea=vityasdesigners‘corecompetenceinabroadersense
CreaEvityisbecoming
§ anintangiblevalue
§ asocialprocess(insteadofanindividualone)
§ everybody’sbusinessinacreaEveeconomy
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Result:Thegoldenageofdesignershasbegun!?
Yes,butdesignershavetosharpentheirprofilebydeepeningtheircogniEveandsocialabiliEes:
§ Designers’shapinginaphysicalmannercanpartlybeautomaEzed.
§ Thementalcompetences(sEll!)remainajobofhumancapabiliEes.
That’swhyyouareheretostudydesignmanagement!
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Planningdesign:Complementaryskillsforinterdisciplinaryteamworkonequalterms
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3Opportuni=esandchallengesfor
DesignManagementinhighereduca=onandresearch
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Challengesforatrans-disciplinaryfieldofscience
DesignManagementhastoworkoutitsownfuturescienEficmissionandprofile.
§ Roadmapforresearch:newterritoryhastobeexploredandmapped
§ Toolboxofmethodsandmodels:systemaEcapproachtocreaEvityandinnovaEon
Visionofathinktankforfuturerelevanceofdesign!
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Learningandresearching:GeZngintouchwiththefutureofdesign
Finalstatement
§ ThedigitaltransformaEonofeconomyandsocietyistakingplace–asanirreversibleprocess.
§ Thedesign’sroleisnotyetclearlydefined:WillitbeapassiveextraoranacEveco-creator?
§ DesignManagementasanexpandedunderstandingofdesignopensnewopEonsforshapingthefuture–unlesswewanttoachievethis!
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QuellenSeite3:www.pixabay.com/de(1-3vonoben);www.stepstone.de(unten)
Seite4:WorldEconomicForum:GlobalChallengeInsightReport.TheFutureofJobs,January2016(oben);HochschulforumDigitalisierung:Thedigitalturn.HochschulbildungimdigitalenZeitalter,2016(unten).
Seite5:BIBBBundesinsEtutfürBerufsbildung,DatenreportzumBerufsbildungsbericht2013,SchaubildC1.2-1:HalbwertszeitdesWissens(oben);DanielEckert:Digitalisierung-Warumwirschonbaldvölligandersarbeiten,in:DieWelt23.07.2016(unten).
Seite8:HarvardBusinessManager,AusgabeJuni2017(linksoben);RichardFlorida:TheRiseoftheCreaEveClass:AndHowIt'sTransformingWork,Leisure,CommunityandEverydayLife,BasicBooks,2004(rechtsoben);Brand1,Wirtscha]smagazin05/2007(unten).
Seite9:BundesministeriumfürWirtscha]undEnergie:StudiezunichuechnischenInnovaEonen,Dezember2016,online:www.bmwi.de(oben);HarvardBusinessManager,AusgabeAugust2017(unten).
Seite13:EuropeanDesignInnovaEonIniEaEve:DesignforGrowthandProsperity,ReportandRecommendaEonsoftheEuropeanDesignLeadershipBoard,Zitat:S.44,2012(oben);MarEnEngstler/HolgerNohr/IsabelSuditsch:TrendbarometerKreaEvwirtscha]Baden-Würuemberg,ZitatS.47,2014(unten).
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