Digitalna (r)evolucija - 9. 11. 2012
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Digitalna (r)evolucija
@petraslanic
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Dostop do interneta
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Svet
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v odstotkih
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v številkah
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Slovenija
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European Communication Monitor 2012
2200 anketirancev iz 42 držav = največja raziskava o strateškem komuniciranju na svetu
European Public Relations Education and Research Association (EUPRERA),European Association of Communication Directors (EACD) Communication Director Magazine
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Fortune Global 100
87 podjetij z lestvice Fortune Global 100 (2011) je aktivnih na vsaj eni platformi.
Twitter 82 – FB 74 – YT 79
Vir: Burson-Marsteller’s Global Social Media Check-Up 2012
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Finance Top 101
45 podjetij z lestvice Finance Top 101 (2011) je aktivnih vsaj na eni platformi.
Twitter 13 – FB 41 – YT 30
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SLO: danes
Facebook: 724.520 uporabnikov
Twitter: 20.000+
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Kako?
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strateško
Kdo smo mi? Kdo so ‘oni’? Kje so na spletu?
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cilji
Kaj želimo od njih? Kaj jim bomo dali v zameno?Kaj želijo od nas? Kdo še želi isto?Princip 1-9-90
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načrti
Kakšne vsebine bomo komunicirali in od kod jih bomo dobili?Kako pogosto bomo objavljali? Kako se bomo odzivali na kritike & pohvale?Princip 70-20-10
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ekipa
Kdo je vodja? Kdo je izvajalec?Kdo ima dostop?
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merjenje učinkovitosti
So rezultati merljivi?Kako pogosto bomo merili?Kaj bomo storili z rezultati?
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FYI
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Krajšalniki povezav
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Prenos datotek
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Foto
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Avdio
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Video
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Spletno mesto
- ažurnost- kontakti- mobilna verzija- povezave na DM
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