DigitalMarketingWorkshop-DigitalVidya
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Digital Marketing Workshop “Learn from Experts | Jump Up Your Career” 150+ Workshops | 1000+ Brands | 3000+ Participants (Across Asia) CONTACT US Pradeep Chopra Cofounder, Digital Vidya [email protected] +919810762902/+911128051522
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Digital Marketing Workshop Requirements
Transcript of DigitalMarketingWorkshop-DigitalVidya
Digital Marketing Workshop “Learn from Experts | Jump Up Your Career”
150+ Workshops | 1000+ Brands | 3000+ Participants (Across Asia)
CONTACT US Pradeep Chopra Co-‐founder, Digital Vidya [email protected] +91-‐9810762902/+91-‐11-‐28051522
DIGITAL MARKETING WORKSHOP
http://www.digitalvidya.com | [email protected]
Digital Marketing Workshop
WHY DIGITAL MEDIA? With more than 1 billion global users, Digital Media is making a significant impact in our everyday lives. Organizations world wide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research.
According to a report by Mafoi, 10,000 jobs related to Social Media alone were expected to be created in 2012. A Digital Marketing professional can expect to earn anywhere between Rs 15,000 and Rs 800,000/month.
The Digital Marketing Workshop by Digital Vidya can be your entry into the ever expanding world of Social Media.
WHO SHOULD ATTEND?
• Students & Faculty
KEY PROMISES OF THE WORKSHOP
• Why should every student care about Digital Marketing?
• Strategic overview of various Digital Marketing avenues - SEO, SEM (including Google Analytics) and SMM
• How to leverage SEM (including Display Advertising) for lead generation?
• LinkedIn for Personal Branding
• How to leverage Twitter for Market Research & Thought Leadership?
RECOMMENDED WORKSHOP AGENDA
Day 1 Session 09:00 - 09:30 Introduction over Tea/Coffee 09:30 - 10:30 Orientation to Digital Marketing 10:30 - 11:30 Orientation to SEO (Search Engine Optimization) 11:30 - 12:00 Discussion over Tea/Coffee 12:00 - 01:00 Orientation to SEM (Search Engine Marketing) 01:00 - 02:00 Discussion over Lunch 02:00 - 02:30 Twitter: Jewel in the Social Media Crown 02:30 - 03:30 Twitter Exercises: Listen, Create & Engage 03:30 - 04:00 Discussion over Tea/Coffee 04:00 - 05:00 LinkedIn for Personal Branding 05:00 - 05:30 Open Discussion and Q & A 05:30 - 06:00 Feedback | Webinar Set-up | Certificates Distribution
DIGITAL MARKETING WORKSHOP
http://www.digitalvidya.com | [email protected]
* We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to monitor progress and provide any support (i.e. answering their questions) to the participants.
WHY DIGITAL VIDYA’S WORKSHOPS?
• Curriculum developed by Digital Marketing thought Leaders with over 12 years of Digital Marketing Industry Experience
• Customized to Your Objectives
• Experiential Workshops with Live, Hands-on Exercises
• Learning delivered through relevant Global & Local Case Studies
WORKSHOP PRE-REQUISITES & REQUIREMENTS?
• Participants should have basic understanding of Facebook, LinkedIn, Twitter
• Participants should have access to a Laptop/Desktop (at least on sharing basis) for various ands-on exercises
• WiFi Access for Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?
• Digital Vidya’s Certificate
• All presentations of the workshop (soft copies)
• Soft Copies of various Worksheets (e.g. Social Media Strategy)
• A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
PRICING
• Workshop Fee (per day): Rs 1000 (+12.36% Service Tax) per student (min of 100 students)
• Travel & Stay (for one Workshop Leader): Additional
• Venue and other infrastructural cost to be born by the institute
DIGITAL MARKETING WORKSHOP
http://www.digitalvidya.com | [email protected]
OTHER WORKSHOPS
• Comprehensive Social Media Marketing Workshop
• Branding, Lead Generation and Sales using SEO (Search Engine Optimization)
• Lead Generation and Sales using Online Advertising (including PPC)
• How to Manage and Build your Reputation Online?
• How to leverage Technology (e.g. APIs, Applications) for Social Media?
• How to do Effective Recruitment using Social Media?
• How to do Lead Generation using Social Media?
Please do share your requirements with us and we will be happy to customize a workshop for you.
WHAT DID OUR CUSTOMERS SAY ABOUT US?
Safique Mohamed
(Student, IIM Ahmedabad)
“I really want to thank you for the course. I enjoyed it.”
Udayanathan Vettikkat
(Head of Marketing, Cisco India)
Interactive and engaging experience!!! Very relevant topics were covered in the 2-day workshop. The sessions were absorbing. Excellent.
You can find more testimonials from participants of our previous workshops at http://www.digitalvidya.com/testimonials.html
Over 3000 professionals (including CXOs) & students from more than 1000 organizations & institutes across Asia have benefitted through over 150 workshops by us. Here are few of the previous attendee organizations & institutions:
DIGITAL MARKETING WORKSHOP
http://www.digitalvidya.com | [email protected]
CONTACT US Pradeep Chopra Co-founder & CEO, Digital Vidya Email: [email protected] Phone: +91-11-28051522 Cell: +91-9810762902
YOUR WORKSHOP LEADERS (ONE OF US WILL LEAD)
Nikhil Verma
“Nikhil is one of the most dynamic individuals I’ve had the chance to meet”. - Robin Saha (Executive Director, Apple Engineering) “He has excellent practical hands of experience on digital media campaign, which has helped everybody.” - Ashok Chandravadia (Sr Key Account Manager, Radio City)
Nikhil Kumar Verma is a lead trainer at Digital Vidya.
He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH India - a creative advertising agency), Digital Strategist (at Naked Communications - a strategic communications management consultancy), Product Manager (at True Sparrow Systems, building web applications for XING, the European business social network); and a digital marketing agency called Pinstorm. He also spent close to an year working at an early stage venture capital fund called Seedfund, and is an online evangelist for a lifestyle activism project called TheTossedSalad.com since the start of this decade. He has been integral part of the teams that managed Digital Marketing campaigns for some of the leading brands such as Café Coffee Day, Airtel, ICICI, Bank MTV, Axe, Nokia, Skoda, RedBull.
Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011, and went on to create a more comprehensive India Influencer index for twitter users.
He’s also behind an award-winning startup ideation - gymwalla presented @ iWeekend 2010 at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra, Ranchi.
Kapil Nakra
“Kapil is the best guide, mentor, speaker, workshop conductor I have ever met in my life after Benny Thomas, Global Planning Director, TBWA. - Gokul Sundar (Director, Swift Advertising) “Explained evrything in a simple manner. Great to have him as a friend.” - Abhishek Hariharan (Brand Planning Director, LoweLintas)
DIGITAL MARKETING WORKSHOP
http://www.digitalvidya.com | [email protected]
Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences.
Pradeep Chopra
“Pradeep's sessions are just excellent! Really enjoyed. Learnt a lot!” -‐George John (Director Marketing, Warner Bros India) “He is such a dynamic personality. I am always inspired by his thoughts, knowledge in SMM.” -‐ Abhishek Singh (Brand Mgr, Perfetti Van Mille)
Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 1500 professionals including CEOs across Asia, Middle East, Europe and North America in helping them meet their business objectives using Digital Marketing.
He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include Search Engine Strategies (USA & India), Ad-tech, World Social Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Malaysia & Oman, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum in India. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines.
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :).
