Twenty Ways to Be Digitally Savvy

1. Setting Up Social Profiles/Accounts (Facebook, Twitter, YouTube, LinkedIn, Foursquare, MySpace)

2. Uploading Images, Video and other content (Facebook, Twitter, YouTube, Flickr, Vimeo)

3. Tagging Images, Videos, and Updates (Twitter, YouTube, Flickr, Facebook, Foursquare, Scvngr)

4. Sharing and Embedding Web Content (Linking, email sharing, embedding video)

5. MicroBlogging (Twitter, Facebook , MySpace, and LinkedIn status updates)

6. Subscribing to RSS Feeds and Aggregators (Google Reader)

7. Sharing and Consuming Music over Social Networks (Pandora, LastFM, Shazam, YouTube)

8. Downloading Webcasts/Podcasts

9. Following Social Media/Tech Leaders (Mashable, Tim O’ Reilly, Aplusk, Kevin Rose, Guy Kawasaki)

10. Reading Tech/Digital/Social Media Blogs (Mashable, TechCrunch, WIRED)

10 Basic Activities

1. Location Check-In and Sharing (Foursquare, Facebook Places, Dopplr)

2. Use of Mobile Applications (Downloads from iPhone AppStore, Blackberry AppWorld, Android App

Market,)

3. Using Social Bookmarking and News Sharing Tools (Del.icio.us, Digg, Reddit, Wikipedia)

4. Webcam Based Conversations/LifeStreaming (Skype, Chat Roulette, Ustream)

5. Using Social-Based Coupons (Facebook Deals, Groupon)

6. Social Network Gaming (Farmville, Mafia wars)

7. Blogging or Publishing (Wordpress, Blogger, Tumblr)

8. Scanning 2D Barcodes (Generic QR Codes, Microsoft Tags, Jag Tag)

9. Social Shopping (Starbucks Facebook Giftcards, Facebook Credits)

10. Use of Cloud based File Hosting/Sharing (Amazon Cloud, Google Docs, Dropbox)

10 Advanced Activities

Create a presence—Beyond Facebook

• Create a Twitter profile. This is where the experts live online.

Social Media Presence: Twitter

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Personalize your Page• Upload your photo and customize your

background via the ‘Settings’ menu

Find Your Friends• Use a name search or your existing email

address book to find followers 4Let the world know what you’re up to

• Use no more than 160 characters to post updates on your profile

Create an Account• This will allow you to like and

comment on existing content.

Uploading Content: YouTube

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Upload Raw Video Content OR• Upload content from your existing video

library via the ‘Upload’ link

Edit Your Video• Utilize YouTube’s built-in video editing

content to insert transitions and lay in music tracks

4Manage your Channel• Become a content curator on YouTube by

favoriting videos and customizing the look and feel of your page

Shoot directly from Your Cam• Use YouTube’s built-in recording

feature to record onto the site

Upload an image you would like to share

Tagging Content: Flickr, etc…

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3

Click “add a tag” button located next to uploaded image

Enter tags in field using spaces only (do not use other punctuation) and click “Add” 4Click on your tags to see other images

are tagged

You know how to tag photos in Facbook, now try tagging elsewhere.Tags are a type of keyword or category label that allow you to find photos and videos based on their content.

Locate social media chicklets

Sharing & Embedding Content:

1 2 3Click preferred method of sharing and personalize message

Content automatically posted to your chosen social network profile

Click the “Embed” button on YouTube video you’d like to embed selected video1 2 Select size and custom options

3Copy and paste code into blog

field

Make it a priority to update your “What’s happening” field at least once per day

Microblogging: UnderstandingTwitter

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Use the @reply method to specifically mention friends in your tweets

• Typing an @ symbol in front of another Twitter user’s name will let them know you’re talking to them

Conserve characters by using url shortening utilities like bit.ly to cut down on the character length of the links you want to share

• Copy and paste your original url into the field, click “shorten”

• Then copy the shortened url by clicking once on “copy”

4Retweet another user’s tweet into your own

feed by clicking the “Retweet” button.• If you want to add your own thoughts, into

the Retweet, copy and paste the entirety of the original into you own update field and put the letters “RT” in front of it

Create a Google account by following the “Sign In” link on Google’s homepage

Subscribing to RSS: Google Reader

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On the Account home screen access Google Reader feature, which is also accessible at the toolbar at the top of the Gmail page.

Click on the Googleicon to ad page’s feed toyour Reader4

Click RSS feed icon on the sites you visit regularly to access each site’s RSS page

Return to Google Reader to read through your aggregated RSS feeds 5

Create an account on Pandora.com

Online Listening & Sharing: Pandora

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In your privacy settings, allow Facebook to connect to your Pandora profile by selecting checkbox and entering your profile information.

Use the search through shared stations to find other people who are making playlists of music you’re into.4On your profile, search through your friends

and see what they’re listening to

Go beyond just downloading music on iTunes and check out the Podcasts tab.

Downloading Podcasts: iTunes

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Find a Podcast you like by searching through the favorites or querying in the search bar.

Listen at home or transfer to your iPod, iPad, or iPhone for on-the-go.4

Most podcasts are free, so go ahead and download as many episodes as you’d like!

Just click on the free button to download. To subscribe to subsequent episodes, click the ‘Subcribe FREE’ button.

Twitter can be a powerful tool for staying on top of up-to-the-second industry news and understanding what industry leaders are thinking about. Start by following these 10 influentials:

Follow Thought Leaders: Twitter

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Industry journals and blogs often publish lists of who to follow. Here’s one from AdFreak.com:

Source: wefollow.com

Use tools like wefollow.com to stay up to date on who to follow in other industries of interest.

Read Technology and Social Media Blogs

Source: wefollow.com

Add these sites to the list of news sources you frequent to stay on top of what’s new:

Mashable.com - social media news

TechCrunch.com – new and emerging technology news

WIRED.com – media and technology news and analysis

• Login to Foursquare or create account from application

• Download and run the Foursquare Application for your Smartphone

Location Check-In: Foursquare

• Choose location and option to “Shout” (write short message) and whether to share with other social networks.

• Choose “Check-in Here” option

• Go to the Places tab in top corner

• Search the place that you are currently located

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Use of Mobile Applications: Blackberry

• Locate mobile website that hosts application

• Or download and run Application software such as Blackberry App World from branded mobile site

• Search through application categories until you find suitable application

• Select “Download”• Set application permissions, restart

phone to access application and proceed to download

1• Select application within

application software or application store 2 3

4 • Go to “Downloads” folder and select application and proceed to use

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Social Bookmarking: Reddit • Go to Social Bookmarking site from

browser or search• Login or create account

• Next, choose “Submit a Link” option • Link is now available for all users to access

• Copy and paste URL in Box, then input a title, or description, choose category and pass through CAPTCHA verification and Article I s submitted

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Webcam-based conversations: Ustream

• Login to site or create account • Once logged in, at homepage,

users have the option to do a live broadcast, record video, browse through other videos and events, and find and track friends

• Once you create a channel you will have the option to broadcast

• Users are encouraged to create a channel to broadcast through

• Once you click on Create Show option, you can choose a category, tags, and a picture for the channel

• To Broadcast choose Broadcast option and set up microphone and camera settings

• Choose whether to start broadcast or start recording

• Users can also link Ustream with Twitter and/or set up poll for a question

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Using Social Based Coupons: Groupon

• Go to Groupon URL and fill out initial information such as what city you reside in and email

• You will next be presented with a deal of the day and deals will consistently be sent to your email

1• You will be presented with

the option to invite friends and get $10 in Groupon Bucks

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4 5 • After you fill in purchase information, you’ll receive an email confirmation that your card has been charged.

• Your receipt will describe how to print your Groupon, and your Groupon will include everything you need to know to redeem it.

• If the deal hasn't tipped yet (enough people sign up for deal), your receipt will arrive when it does

• If the deal doesn't tip before time runs out, your card isn't charged and nobody gets the deal

• If you click on an offer, you will sometimes be asked which tier that you refer

• Choose which price tier

Social Network Gaming: Farmville

• Locate Farmville application on Facebook website and select “play now”

• Accept Terms and begin gaming experience

• Proceed to do game tasks such as placing crops

1• Allow application to access

Facebook profile information 2 3

4• Invite Facebook friends to be your

neighbors and/or send them gifts as well as view their status for the game 5

Use of Blog Platform: Tumblr • Go to the tumblr.com URL• Set up account/page by

inputting email, password, and preferred URL

1• Title your blog and add a

profile image2 3

4• Follow other tumblr blogs

to view posted content in personal tumblr feed 5• Post items through the use

of the browse tool and/or the submission form

• Use the toolbar to add content to your blog

Scanning 2D Barcodes: QR Codes

• Go to pre-existing 2D barcode application on phone (Blackberry) or download barcode application

• Place phone camera in front of 2d barcode and place code evenly in the center of the camera

• After Camera reads code, you will be taken to URL or other content that is contained within the code

1 • Go to Scan option in application • Application should change phone camera

into scan mode 2

3 4

Screenshots: dailymotion.com

Social Shopping: Starbucks Card

• Go to Facebook Starbucks Card Application

• Choose “Give a Gift” option

• Continue through process as guest or sign up at Starbucks.com

• Invite friends if none are currently fans of the app

• Once a friend is chosen, personalize the gift you send them with message

1• Allow application to access

Facebook profile information 2 3

4 5 • Next, you will input your payment information to complete the transaction

6• Lastly, you will be given the

option to post the transaction to your Facebook wall/newsfeed so others can see the gift you purchased

Use of Cloud Applications: Amazon

• Go to Amazon Cloud Drive URL and login or create account

• Once your account is set up, you will be asked to Upload Files

1 2 • You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”)

3

• Once you’ve chosen the category, click on “Select Files to Upload”

4 • Upload the document(s) from computer files

• The document you uploaded is now available in the Amazon Cloud queue for you to access from any internet-enabled device, anytime

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Appendix

User Process - BasicSetting Up Social Profiles/Accounts

Sharing and Consuming Music over Social Networks

Tagging Images, Videos, and Updates

Uploading Images, Video and other Content

User registers an account on social site by inputting their personal information and contact info and are provided a blank profile page

User places searchable words or phrases in the “labels” or “tags” section after uploading content, or in the case of Twitter, place a # in front of the tag within the tweet (hashtag)

User finds “embed code” under online video or other content that can be used to place within a post or update; User sends links of online content to other individuals

User utilizes Twitter, Tumblr, or the “Status Update” sections of social network sites to type brief updates

Sharing and Embedding Web Content

User sets up an aggregator such as Google Reader to pick up content from various sites or blogs, thus providing a central location for all information updates

MicroBlogging

Subscribing to RSS Feeds

Social Network Gaming

Downloading Webcasts/Podcasts

Using Social Bookmarking/News Sharing Tools

User locates upload page/tab on site and chooses to browse computer or internet for images, video, or other content to post on profile or site

User can add tracks they play on other programs to their profiles on social music sites, allowing others to view what they're listening to; Users can send music recommendations to others

Users can play games independently but can interact with other players in game play by using online multiplayer options or collaborating with other users for mutual benefits

Users can post and/or listen to digital media files through download or streamed webcasting through the use of client application such as iTunes or Podcast.com

Users can submit links and bookmarks to sites such as Reddit.com by inputting the URLs along with titles and/or tags

Users can save, view, and share word processing documents with a group over online cloud networks that host the files

User Process - AdvancedLocation Check-In and Sharing

Social Network Shopping

Webcam-Based Conversations/Lifestreaming

Use of Mobile Applications

Use of mobile software of location-based sites such as Foursquare to announce location at a venue or area; Other sites allow user to share travel plans and see other’s plans

User uses streaming webcam video to hold face-to-face conversations over the internet connection with other individuals

Host companies offer one “deal” per day, if a certain number of users sign up for the offer, the deal becomes available to all; users are encouraged to tell friends about offers

Users use blog hosting sites such as Blogger or Wordpress to create personal blogs that they manage and update through posts of images, video, text and other content

Using Social-Based Coupons

User downloads barcode reader application or uses preinstalled software on mobile device and scans 2d barcode with camera; User is taken to content registered for the barcode

Blogging or Publishing

Scanning 2D Barcodes

Use of Cloud-based File Hosting/Sharing

Following Social Media/Tech Leaders

Reading Tech/Digital/Social Media Blogs

Use downloads a specific application from host site or online application store and runs application on mobile device

Applications within Facebook can be used to load monetary value for giftcards of a specific retailer such as Starbucks; User then share with specific friend; Credits for Facebook can be purchased at retailers such as Target

Users can systematically be updated with information from thought leaders in digital,social media, and/or technology through following them on Twitter

Users can sign up for RSS Feeds or frequently check in with the blogs of popular, reputable sources of information for the digital, social media, and technology worlds

Sharing interesting or relevant content found across web with various individuals

User Motivations – Basic

Setting Up Social Profiles/Accounts

Sharing and Consuming Music over Social Networks

Tagging Images, Videos, and Updates

Uploading Images, Video and other Content

Drivers Barriers Interaction/Sharing with others on online communities

Reluctance to share personal information/privacy issues

To categorize/optimize search for self-generated content

Time to write out metadata or include tags in updates

Effort; content that isn’t optimized for sharing (i.e. videos without embed coding)

Updating users in network of current thoughts/activities

Sharing and Embedding Web Content

Having published content delivered to a feed aggregator for instant updates

MicroBlogging

Subscribing to RSS Feeds

Social Network Gaming

Downloading Webcasts/Podcasts

Using Social Bookmarking/News Sharing Tools

To place self-generated content on online community profiles for other’s viewing

Effort, privacy issues

Too much continuous information to effectively consume

Lack of interest in sharing personal updates; privacy

Sharing music and finding common interest among other music enthusiasts

Lack of interest in sharing music library; Privacy

To play games directly on social platforms, thus allowing for more gamer interaction

Reluctance to interact with others while gaming

To play games directly on social mediums, thus allowing for more interaction with other gamers

Lack of knowledge of setting up and/or listening to webcasts

To share links and news stories of interest to other web users

Lack of knowledge or interest in tools for sharing links/news

User Motivations – Advanced Location Check-In and Sharing

Social Shopping

Webcam Based Conversations/Lifestreaming

Using Mobile Applications

Barriers

To share location/travel with others as well as to find out who is in proximity

Reluctance to share personal location information/privacy issues

Clear conversations that can be face-to-face without both users being in same location

Users may not know how to set up webcam conversations or have the technology to do so

Users can save money on purchases or services simply by signing up for offer

Lack of understanding or interest; deals are dependent on the involvement of others

Users want to create an online outlet for the presentation of their interests, ideas, or opinion

Using Social-Based Coupons

Users find the technology intriguing and want to discover the code’s content

Blogging or Publishing

Scanning 2D Barcodes

Use of Cloud-Based File Hosting/Sharing

Following Social Media/Tech Leaders

Reading Tech/Digital/Social Media Blogs

To increase entertainment, utility, or productivity capabilities of mobile devices

Lack of interest or understanding of their value

Effort in downloading application and scanning the actual code; users may not want to appear overly tech-forward

Lack of interest or motivation to share personal ideas online;

Users seek to purchase virtual goods on Facebook or give monetary gifts through it

Drivers Barriers

Uneasiness with making purchases over Facebook; lack of awareness or interest

Drivers Barriers

Users share content over cloud-based networks instead of relying on servers

Security issues with document access; Lack of interest or understanding

To keep informed of the latest ideas, stories, and breakthroughs

To keep informed of the latest ideas, stories, and breakthroughs

Lack of knowledge of who to follow

Lack of knowledge of what online resources to view

Use of Cloud Applications: Amazon

• Go to Amazon Cloud Drive URL and login or create account

• Once your account is set up, you will be asked to Upload Files

1 2 • You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”)

3

• Once you’ve chosen the category, click on “Select Files to Upload”

4 • Upload the document(s) from computer files

• The document you uploaded is now available in for you to access from any internet-enabled device, anytime

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